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2019 Product Management Trends

Alchemer Mobile

And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Rather, it’s a constant evolution of learning new information and applying it to your strategy. The post 2019 Product Management Trends appeared first on Apptentive.

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3 Days of Product Love: MTP Engage Hamburg 2019

Mind the Product

In between we held sessions on Product Strategy and Product Principles, on Managing Product Portfolios, and on Developing Product Managers. Nils Neubauer (@NilsRNeubauer) May 23, 2019. Corina Dm (@corinasaysstuff) May 23, 2019. The post 3 Days of Product Love: MTP Engage Hamburg 2019 appeared first on Mind the Product.

Workshop 136
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A Decade of Product Management

Melissa Perri

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer? I need them yesterday."

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B2B Product Manager Magazine April 2019

Product Management University

The B2B Product Manager Magazine April 2019 is now available. The post B2B Product Manager Magazine April 2019 appeared first on Proficientz. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider.

Magazine 113
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Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals. How to use the Right-Side-Up methodology of analytics strategy. June 25, 2019 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. But you do need to select a strategy that differentiates and enables you to dominate a niche market and compete based on key attributes that customers value highly.

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5 books every marketer should read in 2019

Intercom, Inc.

That’s why we have put together our first ever Intercom reading guide for 2019. We hope this collection of reads that moved us has the same effect on you and that in 2019 you find some nugget of wisdom here that meaningfully influences your thinking, your work or simply how you spend your time.

Books 150
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Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. You'll come away ready to: Make sure your metrics are aligned with your vision and strategy. May 7, 2019 11:00 AM PST, 2:00 PM EST, 7:00 PM BST It’s also your job to deliver value to the business.

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. June 18, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST Is the product manager a "mini-CEO"?

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The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

You'll leave with a strategy to change how your product team, and organization at large, understands your users. June 6, 2019 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST You'll learn how to: Determine what you want to know about your customers. Quantify aspects of customer behavior that usually can only be captured by qualitative methods.

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Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

To get there, you need to commit to a vital blend of market research, strategy, and user testing. April 23, 2019 11:00 AM PST, 2:00 PM EST, 7:00 PM BST. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? Turn masses of user feedback into actionable recommendations.

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Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you!

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A Simple Framework for Complex User Goals

Speaker: Hannah Stegen, Customer Service Manager, Crescendo

Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way. Build a dynamic messaging strategy to improve your user journey. July 17, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 BST Combine insights from the Customer Success and Product teams.

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Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

First, you'll learn how to make sure your measurements actually align with your product strategy. You'll come away with the ability to: Align your organization on a product strategy that serves your vision. May 21, 2019 11:00 AM PST, 2:00 PM EST, 7:00 PM BST Reveal any bias in your current measurements.

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?". May 9, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST