Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. Key #1: Personalization.

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Customer Experience User Testing Customer Feedback Feedback Software 312

Alchemer Mobile

DECEMBER 22, 2020

You’d be hard-pressed to find someone who hasn’t had a virtual doctor appointment, ordered groceries online, or used curbside pickup in 2020. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Customer expectations have never been higher. Personalization. Data and Security.

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Feedback Software User Testing Reporting Tools Data Visualization 245

Alchemer Mobile

MARCH 29, 2022

In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Healthcare category. After a major MAU uptick in 2020 due to pandemic-driven lockdowns, many consumers continued their activity in mobile apps in order to manage care in 2021.

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Alchemer Mobile

APRIL 21, 2022

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. In response, consumers interacted more with brands through their apps. At year end, interaction rates remained equal to what they were in 2020 at 26%. Mobile interaction and response rate benchmarks.

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Alchemer Mobile

APRIL 12, 2022

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. The Auto subcategory experiences less volatility in 2020, and saw 2021 benchmarks in-line with the year prior as a result. “When customers interact with our world-class employees, their satisfaction skyrockets. .

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Alchemer Mobile

MAY 19, 2021

Now, more than ever, your customers want to be heard. They’re itching to give you feedback. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution.

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Feedback Software User Testing Data Visualization Customer Feedback 236

Alchemer Mobile

MAY 7, 2020

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.

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Alchemer Mobile

AUGUST 26, 2021

Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback. Examples of in-app feedback collection.

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Feedback Software User Testing Customer Feedback Product Research 246

Alchemer Mobile

MARCH 22, 2022

In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Food and Drink category. The Food and Drink industry embraced the transition to mobile in 2020, and the investments paid off in 2021. Expressed customer emotion.

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Alchemer Mobile

SEPTEMBER 10, 2021

Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Surveys are the only qualitative source of info we really have about our customers—they are invaluable. In 2020, we found there was a 50 percent increase in the number of surveys sent by our customers.

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Alchemer Mobile

MAY 18, 2022

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Brands in Business Services had varied experiences in 2021. Brands working in monitoring and security faced hurdles more in-line with regular marketplace patterns. Expressed customer emotion.

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Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. 90-day retention for the average mobile app falls between 20-30% ( Appsflyer 2021, MixPanel 2020).

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Alchemer Mobile

JULY 29, 2021

Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. What is product feedback? What is product feedback?

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Feedback Software User Testing Customer Feedback Research Software 246

Alchemer Mobile

MAY 12, 2022

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Expressed customer emotion. Home apps: Mobile customer engagement benchmarks. Basing product decisions on only 5% of your brand’s consumer base is a flawed and dangerous strategy. Consumer sentiment.

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Alchemer Mobile

JUNE 16, 2020

From grounded flights to impatient customers to intensive cleaning protocols, everything looks different than it did a few months ago. One of the primary locations that travel brands interact with customers is through their mobile apps. This will help you understand the value of their feedback and input.

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Alchemer Mobile

APRIL 20, 2022

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Pandemic-driven lockdowns drove hoards of new consumers into mobile Shopping apps in 2020, and in 2021, many stayed in mobile experiences rather than going back to in-person shopping. Expressed customer emotion.

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Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. So, we won’t waste your time. Sound good?

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Alchemer Mobile

MARCH 14, 2022

If 2020 was the shift to mobile, 2021 was the year we saw it reflected in the numbers. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Ultimately, consumer feedback doesn’t matter without taking action.

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Alchemer Mobile

MAY 19, 2022

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Brands in the Utilities industry faced various hurdles throughout 2021. “Mobile has been a huge enabler of these heightened expectations, largely replacing the customer service agent of the past. Popular phrases.

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Alchemer Mobile

MAY 27, 2020

So, what are retail brands to do? Knowing where apps like yours stood last year in terms of customer engagement, surveys, in-app feedback, ratings and reviews, and other mobile KPIs can help you gain context to better understand where your brand stands today. ?Download Customer sentiment distribution.

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Alchemer Mobile

APRIL 14, 2022

The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Expressed customer emotion. While the news cycle was less volatile in 2021 than in 2020, it certainly did not slow. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music. Shifted emotions.

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Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. To unlock mobile sentiment data, you must measure shifts in customer emotion over time. Measuring and acting on both is critical to customer experience success.

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Alchemer Mobile

MAY 21, 2020

2020 has been volatile for Finance apps. Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard. The data in the report is from FY 2019 and serves as a yardstick to help app publishers measure customer emotion and understand what’s changed.

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Alchemer Mobile

APRIL 9, 2020

See actionable strategies for engaging with customers during this difficult time here. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Download the 2020 Mobile App Engagement Benchmark Report. Mobile Customer Sentiment. Why are more people leaving reviews?

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Roman Pichler

FEBRUARY 14, 2023

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.

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Alchemer Mobile

MARCH 11, 2021

We’ve all seen it: Disgruntled customers taking to the app stores to gripe about something that has literally nothing to do with the mobile app experience. Unfortunately, app store reviews are often the only easily-accessible place (aside from social media) for customers to air their grievances. What kind of feedback do I want?

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Alchemer Mobile

MARCH 16, 2021

2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Our 2021 report includes data from 1,000 iOS and Android apps with 5,000+ active users, with over a billion app installs evaluated.

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Alchemer Mobile

APRIL 30, 2020

Watch our latest webinar where Robi Ganguly, Apptentive CEO and Co-founder, and Christy Culp, Apptentive VP of Customer Success, share exclusive data and key insights from our 2020 Mobile App Engagement Benchmark Report. Customer retention and loyalty. Ratings and reviews. Interaction and response rates.

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Alchemer Mobile

APRIL 21, 2021

Education was one of the hardest hit industries in 2020. Education apps saw some of the worst retention rates in 2020, especially in annual retention (4% compared to the macro average of 35%). The lesson here is consumers were eager to share feedback when they were asked for it, especially when it meant not leaving the app to do so.

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Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

Alchemer Mobile

APRIL 6, 2021

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Interactions.

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Feedback Software Research Software User Testing Systems Review 243

Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

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Alchemer Mobile

SEPTEMBER 10, 2020

In the first half of 2020, iOS and Google Play apps were downloaded 64 billion times, an increase of five percent year-over-year and 10 percent from the second half of 2019. Why These Brands Succeeded. Creating educational content for new and existing users on different ways to use the product or service. Dating Apps.

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Alchemer Mobile

APRIL 13, 2021

Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. Interactions and Response Rates. Popular Phrases.

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The Product Coalition

JANUARY 11, 2023

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. This happened when I started to learn about UXR for the very first time back then in 2020.

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Alchemer Mobile

AUGUST 27, 2020

If we’ve learned anything in 2020, it’s that flexibility is key to being a strong product manager – especially when it comes to the mobile experience. Customer behaviors and preferences are shifting daily – as are their emotions. By simply asking customers, “Why did you choose this score?”

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