Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.

Product Research 384

Product Research Feedback Software Research Software User Testing 384

Alchemer Mobile

MAY 14, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

Alchemer Mobile

MARCH 29, 2022

After a major MAU uptick in 2020 due to pandemic-driven lockdowns, many consumers continued their activity in mobile apps in order to manage care in 2021. To start, Healthcare mobile teams asked more consumers for their feedback in 2021 than in previous years. .” – Milan Shah, CTO, Biofourmis. Data included: Ratings and reviews.

Healthcare 262

Healthcare User Testing Feedback Software Customer Feedback 262

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Retarget based on shifts in sentiment.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

SEPTEMBER 10, 2021

Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Why you should use mobile surveys.

User Testing 236

User Testing Feedback Software Product Research Customer Feedback 236

Alchemer Mobile

AUGUST 5, 2020

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

User Testing 246

User Testing Customer Feedback Finance Feedback Software 246

Alchemer Mobile

MARCH 22, 2022

In our research, Food and Drink apps are separated into two subcategories: Restaurants (both QSR and sit down) and Food Services (grocery, food delivery, digital recipes, etc.). The Food and Drink industry embraced the transition to mobile in 2020, and the investments paid off in 2021. Data included: Ratings and reviews.

Reporting Tools 264

Reporting Tools User Testing Data Visualization Feedback Software 264

Alchemer Mobile

FEBRUARY 2, 2021

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Alchemer Mobile

APRIL 13, 2021

Digital shopping exploded in 2020, with an increase in both consumers and usage. Read on for data-supported research and benchmarks Retail and eCommerce apps should focus on in 2021 and beyond based on what was learned from a year like no other. Surveys and Messages. 2021 Engagement Benchmarks for Retail and eCommerce Apps.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

NOVEMBER 10, 2020

In 2020, Gap Inc.’s quickly adopted curbside services during the coronavirus pandemic and launched in-app surveys to better understand the customer experience. uses consumer insights-led research to help key business partners understand the customer experience. For example, Gap Inc.

User Testing 244

User Testing Customer Feedback Feedback Software Research Software 244

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

User Testing 158

User Testing Product Research Data Visualization Customer Feedback 158

Alchemer Mobile

APRIL 6, 2021

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. In our research, Food and Drink apps are separated into two subcategories: Restaurants (both QSR and sit down) and Food Services (grocery, food delivery, digital recipes, etc.). Surveys and Messages.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Alchemer Mobile

AUGUST 27, 2020

If we’ve learned anything in 2020, it’s that flexibility is key to being a strong product manager – especially when it comes to the mobile experience. For many mobile product managers, their biggest goal is to create a realistic product roadmap and hit key milestones on time. Go beyond NPS as a core KPI.

User Testing 246

User Testing Product Research Feedback Software Research Software 246

Alchemer Mobile

APRIL 21, 2021

Education was one of the hardest hit industries in 2020. Read on for data-supported research and benchmarks Education apps should focus on in 2021 and beyond based on what was learned from a year like no other. Surveys and Messages. 2021 Engagement Benchmarks for Education Apps. Let’s start with the bad. Popular Phrases.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time. Sound good?

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Alchemer Mobile

APRIL 30, 2020

Watch our latest webinar where Robi Ganguly, Apptentive CEO and Co-founder, and Christy Culp, Apptentive VP of Customer Success, share exclusive data and key insights from our 2020 Mobile App Engagement Benchmark Report. The post Watch: Diving into 2020 Mobile App Engagement Benchmarks appeared first on Apptentive.

Research Software 147

Research Software Data Visualization Webinar Product Research 147

Alchemer Mobile

APRIL 20, 2022

Pandemic-driven lockdowns drove hoards of new consumers into mobile Shopping apps in 2020, and in 2021, many stayed in mobile experiences rather than going back to in-person shopping. Mobile teams rose to the challenge by testing new ways to engage the increased number of consumers in their apps. Data included: Ratings and reviews.

User Testing 243

User Testing Feedback Software Customer Experience Customer Feedback 243

Alchemer Mobile

AUGUST 26, 2021

In-app feedback is also immediate, so you get insight into what’s happening in real-time. This allows you to quickly make changes, pivot your product roadmap, and improve the customer experience before customers move on to your competitors. Why you should be collecting in-app feedback. Examples of in-app feedback collection.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. August 2020.

Magazine 130

Magazine B2B Product Manager Product Management 130

Alchemer Mobile

JUNE 16, 2020

One of the primary locations that travel brands interact with customers is through their mobile apps. If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes.

Travel 147

Travel Feedback Software Customer Feedback User Testing 147

Alchemer Mobile

MAY 19, 2021

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution.

Feedback Software 236

Feedback Software User Testing Data Visualization Customer Feedback 236

Alchemer Mobile

JULY 29, 2021

Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. Here’s how to better collect and act on product feedback from your customers.

Feedback Software 246

Feedback Software User Testing Customer Feedback Research Software 246

Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. Key #2: Proactive listening & communicating.

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Mind the Product

APRIL 26, 2020

In Part 2 of our Coping Through COVID series , we learn how the team at Springer Nature Experiments quickly created an interface, packed with vital information on Coronavirus detection protocols for the scientific research community. As the world went into lockdown, the challenges for researchers became even bigger still.

Research Software 195

Research Software Feedback Software User Testing Product Research 195

Alchemer Mobile

MAY 21, 2020

2020 has been volatile for Finance apps. As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. This is our fifth consecutive year conducting this research.

Finance 147

Finance User Testing Feedback Software Research Software 147

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Core mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Alchemer Mobile

MAY 18, 2022

Brands in Business Services had varied experiences in 2021. Others (like expense management or work collaboration) felt the investments they made in mobile in 2020 begin to pay off as the investment in remote work continued to be a priority. Product Management Lessons from Experts at Mailchimp, SAP Concur, Auth0, and productLivity.

Data Visualization 264

Data Visualization Reporting Tools Feedback Software User Testing 264

Alchemer Mobile

MAY 12, 2022

Extreme demand drove MAU, usage, and consumer emotions, so mobile teams working in Home had to pivot how they gather and act on customer feedback. Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. 2020 Mobile App Engagement Benchmark Report. Revive Your Product Roadmap. Product teams are tired.

Data Visualization 147

Data Visualization Marketing User Testing Product Manager 147

Alchemer Mobile

MAY 27, 2020

Everyone is picking up new habits and hobbies, and therefore creating more demand for certain products during quarantine. So, what are retail brands to do? Download the 2020 Mobile Customer Engagement Benchmark Report for Retail Apps. In-app survey response rates. And that’s where we come in! Average app review volume.

Feedback Software 147

Feedback Software Customer Feedback User Testing Customer Experience 147

The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. billion, according to a 2020 report. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions.

Branding 158

Branding Reporting Tools User Testing Research Software 158

Alchemer Mobile

MARCH 14, 2022

If 2020 was the shift to mobile, 2021 was the year we saw it reflected in the numbers. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Ultimately, consumer feedback doesn’t matter without taking action.

Data Visualization 263

Data Visualization Reporting Tools User Testing Customer Feedback 263

Alchemer Mobile

JUNE 10, 2020

Surveys enable companies to collect and analyze both qualitative and quantitative feedback. Mobile surveys are powerful in understanding sentiment, but only if they’re used correctly. When it comes to mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient.

Product Research 147

Product Research Feedback Software User Testing Systems Review 147

Alchemer Mobile

MARCH 16, 2021

2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Brands shifted focus to improving long-term retention. Turn apps into listening channels. Go all in on personalization.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

Alchemer Mobile

APRIL 9, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Download the 2020 Mobile App Engagement Benchmark Report. This is our fifth consecutive year conducting this research. See the full 2020 report for more information on general benchmarks and other category-specific data.

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246