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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. Nationality.

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Gap Inc. Q&A: Leveraging Mobile Customer Feedback to Drive Business Decisions

Alchemer Mobile

In 2020, Gap Inc.’s s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. Nicole Lanni, Consumer Insights Manager at Gap Inc. For example, Gap Inc.

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The Top Mobile In-app Feedback Tools of 2020

Alchemer Mobile

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.

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Why You Should Use Mobile Surveys to Drive Customer Engagement and Product Feedback

Alchemer Mobile

Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Why you should use mobile surveys.

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Personalize Your User Experience Using Behavior Change Science

Speaker: Amy Bucher, Ph.D., Vice President of Behavior Change Design, Mad*Pow

When it comes to our health, fitness, music taste, and shopping habits, one size does not fit all: the products we design must cater to the individual, not to a faceless 'user.' Now more than ever, we need personalization to empower our users. Why motivation is the key to user empowerment.

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.

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Upgrading Data Security in a Crisis

Speaker: M.K. Palmore, VP Field CSO (Americas), Palo Alto Networks

He will use a combination of industry insights through statistical observations and direct customer feedback to emphasize the importance of adopting new technologies to battle an ever changing threat landscape. Thursday September 10th, 2020 at 11AM PDT, 2PM EST, 6PM GMT. Preparing for crises that lead to security threats.

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Using Continuous Customer Testing for Pandemic-Proof Product Success

Speaker: Luke Freiler, CEO and co-founder of Centercode

After weathering recessions with a wide range of iconic customers, CEO and Product Manager Luke Freiler has seen first hand the impact the Voice of the Customer has had in making or breaking tech companies during hard times. How to expand product test coverage — even when budget cuts leave you short-handed.

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Scaling to the Masses - Fit Your Product for a Larger User Base

Speaker: Dustin Smith, Sr. Product Manager, Incubator

If a product can't withstand a growing user base and diverse team, it'll never leave the think tank. Wednesday October 7th, 2020 at 11AM PDT, 2PM EDT, 6PM GMT In a matter of years, a very small company becomes a global superpower. In this webinar, you will learn: Making the choice to scale. How to scale economically and efficiently.

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Why Product Managers Must Relearn Their Customers

Speaker: Janelle Estes, CIO, User Testing

So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? Integrating their feedback is the first step! In this webinar, you will learn: The critical areas during product design and development process when you need to reach out to customers.

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Research Report: The State of Community Management

Customer Communities Elevate the Customer Experience. Online communities provide a wealth of benefits for organizations; they impact a variety of customer activities, boost engagement, and provide a range of transformative business services. External Communities Elevate the Customer Experience.

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Monetization Monitor: Monetization Models and Pricing 2020

Customers demand—and suppliers offer—a diverse mix of monetization models for Software and Digital Services related to IoT Devices. However, many suppliers still struggle to get a full view of what’s being used by customers, what is owed to the vendors, and how a product is being used across the customer’s business.

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The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development.

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Use Discovery and Delivery to Experiment Our Way to a New Normal

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Right now in 2020, those plans might not be worth anything. When we focus on experimentation, small bets, and short feedback loops, we can create the kinds of products our customers will love. When we focus on experimentation, small bets, and short feedback loops, we can create the kinds of products our customers will love.