2021, Positioning and Product Marketing - Product Management Today

Unlocking Growth Through UX Research

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. Each phase of the AARRR funnel presents unique challenges that require distinct research approaches to generate actionable insights.

User Testing

User Testing Product Research Research Software Data Visualization

4 Finance App Requirements for 2021

Alchemer Mobile

DECEMBER 16, 2020

To help your finance app stand out in 2021, focus on these four strategies at the start of the new year. Inform or validate your product roadmap. Remove silos between product, marketing, and customer service. This helped deflect all bad reviews and fill the store with positive ones. stars to four stars.

Finance

Finance Feedback Software User Testing Data Visualization

The Top Mobile In-App Feedback Tools of 2021

Alchemer Mobile

MAY 19, 2021

To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Do you have the right tools to capture that voice?

Feedback Software

Feedback Software User Testing Data Visualization Customer Feedback

Webinars

Airflow Best Practices for ETL/ELT Pipelines

MORE WEBINARS

2021 on Inside Intercom

Intercom, Inc.

DECEMBER 21, 2021

From the ongoing pandemic to political turmoil around the globe, we can all agree that 2021 has been a lot to handle. We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. We hit a huge milestone as our ARR grew well past $200M.

Customer Communications

Customer Communications User Testing Research Software Technical Review

B2B Product Manager March 2021

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. As Product Management Goes, So Goes the Rest of the Organization. Why You Should Give Your Product Portfolio a Good SWOT. In the Trenches FAQs.

B2B

B2B Product Management Product Manager Magazine

Product Conferences In 2021 You Can’t-Miss

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents.

Research Software

Research Software User Testing Product Research Analytic Tools

Top 7 Promotional Methods for Your Products in 2021

The Product Coalition

MAY 5, 2021

It is important to create a better position of your website on different search engines. This will provide a significant and steady traffic base for your new product. When it comes to positioning, the social media contest winners should be the first ones to try your product.

Customer Experience

Customer Experience Events Blog Engineering

B2B Product Manager Magazine November 2020

Product Management University

NOVEMBER 17, 2020

We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue.

Magazine

Magazine B2B Product Management Product Manager

25 SaaS Marketing Best Practices And Strategies For Success In 2021

Userpilot

OCTOBER 11, 2021

Marketing SaaS products is different because you're not selling a physical, tangible product, and quite often what you're actually selling is a subscription, not the product itself. Marketing SaaS products in comparison uses the product as the main driver of acquisition. Userpilot’s blog. #5

Feedback Software

Feedback Software User Testing Product Research Customer Experience

The Full Guide to Customer Research for SaaS in 2021

Userpilot

JULY 20, 2021

Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. Working as a marketer had its ups and downs, counting many successful collaborations while others failed completely. What an in-depth audit can reveal about your product.

User Testing

User Testing Research Software Feedback Software Product Research

Best New User Onboarding Tools for SaaS in 2021

Userpilot

OCTOBER 1, 2021

Ok, now here's how much code you need to build this: <html> <head> <title>HTML tooltip</title> </head> <style> arrowpopup { position: relative; display: inline-block; cursor: pointer; }.arrowpopup.tooltiptext But how do you know which tool to choose? Genuinely code-free.

Analytic Tools

Analytic Tools Feedback Software Data Visualization Onboarding KPIs

SaaS Growth: Metrics, Strategies, And Trends – The Ultimate Guide For 2021

Userpilot

OCTOBER 18, 2021

Trends – so you know what is working great right now regarding acquiring and retaining customers and what you should do to follow SaaS market trends so you won’t stay behind the competition. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021. billion in 2021 and $145.4

Analytic Tools

Analytic Tools Feedback Software Research Software Onboarding KPIs

Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs

Onboarding KPIs Analytic Tools Feedback Software Product Marketing

The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

NOVEMBER 10, 2022

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. We all know and love Slack.

Feedback Software

Feedback Software Analytic Tools Reporting Tools Data Visualization

19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software

Feedback Software Research Software User Testing Customer Feedback

SaaS Growth Strategies That Work in 2021 – with Aaron Krall, Sujan Patel and Natalie Luneva

Userpilot

FEBRUARY 14, 2021

What SaaS Growth strategies work best in 2021? on marketing in 2020. So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. What are the best SaaS growth strategies for 2021, according to SaaS leaders who succeeded in using them? in ARR, spent $439,000,000 (!)

Feedback Software

Feedback Software Research Software Customer Experience User Testing

The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. Content Marketing. Aazar Ali Shad.

Research Software

Research Software User Testing Outbound Marketing

Product Tours In 2021: The Ultimate Guide

Userpilot

SEPTEMBER 8, 2021

Product tours are a useful tool for SaaS companies in 3 main areas: New user onboarding. Most SaaS teams create product tours in order to show their new users around their product. Product marketers often find that a good product tour ensures that more new users activate. Benefits of product tours for SaaS.

Analytic Tools

Analytic Tools Feedback Software Onboarding KPIs Software Review

B2B Product Manager Magazine December 2020

Product Management University

DECEMBER 17, 2020

2021 will certainly bring more of the new normal and we can only hope for a few shades of the old. I sincerely hope you have a safe and enjoyable holiday season and that 2021 is a great year, both personally and professionally. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success.

Magazine

Magazine B2B Product Management Product Manager

The 6 Best SaaS Marketing Agencies in 2021

Userpilot

APRIL 30, 2021

The linkable asset should be built by your content team, and then the linkbuilding team is the marketing muscle that makes sure the asset gets found. In 2021, linkbuilding has become much more competitive as website owners now know that their web properties are valuable, and often demand something in return for linking to you.

Research Software

Research Software Marketing Technical Advisors Customer Experience

Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

JULY 13, 2021

Seems simple enough… … until you see the code needed to build it: <html> <head> <title>HTML tooltip</title> </head> <style> arrowpopup { position: relative; display: inline-block; cursor: pointer; }.arrowpopup.tooltiptext Best Tools to Build Interactive Walkthroughs for SaaS in 2021.

Analytic Tools

Analytic Tools Onboarding KPIs Customer Experience Data Visualization

The Critical Role of Product Strategy When Money Is Scarce (Part 2?—?Rounds A, B, and Later)

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa.

Product Strategy

Product Strategy Strategy User Testing Weak Development Team

The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works.

Product Strategy

Product Strategy Strategy User Testing Weak Development Team

TEI 329: Are your misconceptions about product management holding your career back? An interview by INDUSTRY

Product Innovation Educators

APRIL 5, 2021

Many people think that because they don’t have the job title of product manager, they’re not doing product management. Actually, many people involved in product innovation, product development, or product marketing are doing product management. Click here to download the Action Guide.

User Testing

User Testing Feedback Software Data Visualization Product Management

Customer Retention For SaaS in 2021: The Ultimate Guide

Userpilot

OCTOBER 19, 2021

Said every product manager and product marketing manager currently working in SaaS ever ??????! Implement as many of the customer retention strategies and tactics outlined in this 2021 Ultimate Guide as you can! We've written extensively on NPS, CSAT, CES, and Product Market Fit surveys before.

Feedback Software

Feedback Software Analytic Tools User Testing Customer Experience

Best Userpilot Alternatives in 2021 – By Use Case and Persona

Userpilot

JULY 14, 2021

User Onboarding Tools for Mid-Market SaaS companies (10-100 employees, $1 – 10 million ARR). You’ve hired a product team and your Product Growth Manager / Product Marketing Manager wants to improve user activation, product adoption, and retention. Appcues UI patterns. ? no resource center. ?

Analytic Tools

Analytic Tools Feedback Software Data Visualization Onboarding KPIs

TEI 329: Are your misconceptions about product management holding your career back? An interview by INDUSTRY

Product Innovation Educators

APRIL 5, 2021

Many people think that because they don’t have the job title of product manager, they’re not doing product management. Actually, many people involved in product innovation, product development, or product marketing are doing product management. Click here to download the Action Guide.

User Testing

User Testing Feedback Software Data Visualization Product Management

The Customer Satisfaction Survey: Best Questions And Examples In 2021

Usersnap

SEPTEMBER 21, 2021

To get the overall percentage of customer satisfaction, you take the sum of all positive scores, divide it by the total number of responses, and multiply that number by 100. Besides NPS, CES and CSAT, there is one more customer satisfaction related KPI that is relevant to businesses that are just starting out: product-market fit.

Customer Satisfaction

Customer Satisfaction User Testing Feedback Software Product Research

Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

JANUARY 24, 2021

If your sales cycle is long, you need to understand if the product can be ready not by the end of the year but by the time you need to start selling it in order to complete the sale on time. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an All of these questions often go unnoticed unless someone provokes them.

Analytic Tools

Analytic Tools Customer Experience B2C Enterprise

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Through the Product Talk Academy, she has trained over 8,500 product people in discovery skills.

Technical Advisors

Technical Advisors Product Research Analytic Tools User Testing

2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking

Userpilot

SEPTEMBER 16, 2021

It looks at a very specific interaction of the customers and usually ignores their overall experience with your product. It asks the customer whether they had a positive or negative experience and records the responses. This is because CSAT offers product managers valuable insights that help them uncover friction within the product.

Onboarding KPIs

Onboarding KPIs Feedback Software Analytic Tools Customer Feedback

How to Give Your Product Managers Negative Feedback (Part 3)

The Product Coalition

AUGUST 9, 2021

I tried the positive angle (“I see you are not happy, so tell me what you want and we’ll figure it out”), but the answers I got were nothing I could work with (“I want to work alone and for no one to ask questions about what I’m doing”). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an How big is the gap?

Product Management

Product Management Product Manager Weak Development Team Management

Saas analytics tools [Best 20+ SaaS Analytics Tools For 2021 – By Use Case]

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Categories of SaaS analytics tools. Want to get started with SaaS analytics?

Analytic Tools

Analytic Tools Data Visualization Research Software Feedback Software

3 Things Missing From Your Product Requirements

The Product Coalition

FEBRUARY 14, 2021

If you simply want to have a positive impact on a certain metric, and you can only set a ballpark of what you expect this impact to be?—?share My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an If the goal is numeric, explain why this specific number was chosen. share it as it is.

Onboarding KPIs

Onboarding KPIs Weak Development Team Customer Experience User Testing

Should You Aim High or Higher?

The Product Coalition

DECEMBER 5, 2021

The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more. But you know how it works, this initial traction is very delicate, and alongside these positive signals there are legitimate concerns, so the decision to move forward with it is not trivial.

Vision

Vision User Testing Startups Consulting

Upcoming Presentations; Recent Blog Posts; Product Management Tip-a-Day

Good Product Manager

FEBRUARY 7, 2021

Happy 2021! I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? Product Management Tip-A-Day. One of them was to try and post a product management tip every day in 2021.

Presentation

Presentation Blog Product Management Product Manager

How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

JULY 25, 2021

If your product managers don’t have an intrinsic motivation to grow, and you still need them to, you must instill it in them. There are two ways to do that: Positive motivation : explain to them why growing is good for them. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Weak Development Team

Weak Development Team Product Management Product Manager Outbound

How I Invented the Google Assistant

The Product Coalition

APRIL 18, 2021

This is true whether you are interviewing for a new position or working with your colleagues on a new idea. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on April 12, 2021.

Research Software

Research Software User Testing Leadership Weak Development Team

Product Trends 2023 – AI, AI &…driving more value. Top product experts share their opinions.

Userpilot

DECEMBER 18, 2022

As every year, we’ve asked top product experts to share their opinion on the upcoming industry trends. Let’s see how Product Trends will shape up for 2023, how they compare to the 2022 and 2021 predictions , and what Product Resolutions our top-thought leaders made for the upcoming year! – adds Andrea.

Data Visualization

Data Visualization Analytic Tools Feedback Software Product Research

The Leading Onboarding Platforms for SaaS in 2021

Userpilot

JUNE 24, 2021

The second part will analyze the leading onboarding platforms on the market as of 2021. Instead of asking your developers to hard-code the flows and experiences you need as a Product Manager / Product Marketing Manager , you should be able to handle it yourself. Book a demo today to get started.

Analytic Tools

Analytic Tools Customer Communications Onboarding KPIs Data Visualization

The Best App Onboarding Examples of 2021

Userpilot

JUNE 23, 2021

Additionally, by using the language “ Work email,” Airtable is subtly positioning itself as a tool for the workplace. The next screen in the onboarding flow asks who you collaborate with: This cements Airtable’s positioning as a work tool and adds an element of virality and product marketing to the onboarding flow.

Feedback Software

Feedback Software Customer Experience Software Review Data Visualization

How to Create a Website Tooltip

Userpilot

SEPTEMBER 6, 2021

From highlighting the user's next action to explaining a new product feature: there are few UX elements that are more versatile than the website tooltip. Fortunately, in 2021, there are tools that can help even the least technical of product people build tooltips without code. Let me explain.

Onboarding KPIs

Onboarding KPIs User Testing Customer Experience UX

Messaging Strategies in SaaS: How To Tell the Product Story Through Consistent Messaging Across Different Channels?

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? Identify your brand’s uniqueness through a positioning strategy.

Research Software

Research Software Feedback Software Messaging Reporting Tools

Improve Your Go-to-Market Strategy with JTBD

The Product Coalition

APRIL 26, 2021

Why Go-to-Market Through Jobs-to-be-Done Thinking about your Go-to-Market through the lens of JTBD will help you: Uncover more effective and efficient ways of targeting your customers. If you can hit them right when and where they need the job done, for example, then you’re in prime position. Make your product onboarding better.

Marketing

Marketing Outbound Strategy User Testing

Unlocking Growth Through UX Research

4 Finance App Requirements for 2021

Webinars

Trending Sources

The Top Mobile In-App Feedback Tools of 2021

Webinars

2021 on Inside Intercom

B2B Product Manager March 2021

Product Conferences In 2021 You Can’t-Miss

Top 7 Promotional Methods for Your Products in 2021

B2B Product Manager Magazine November 2020

25 SaaS Marketing Best Practices And Strategies For Success In 2021

The Full Guide to Customer Research for SaaS in 2021

Best New User Onboarding Tools for SaaS in 2021

SaaS Growth: Metrics, Strategies, And Trends – The Ultimate Guide For 2021

Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

The Top Mobile In-App Feedback Tools of 2022

19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

SaaS Growth Strategies That Work in 2021 – with Aaron Krall, Sujan Patel and Natalie Luneva

The SaaS Marketing Playbook for Exceptional Growth in 2021

Product Tours In 2021: The Ultimate Guide

B2B Product Manager Magazine December 2020

The 6 Best SaaS Marketing Agencies in 2021

Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

The Critical Role of Product Strategy When Money Is Scarce (Part 2?—?Rounds A, B, and Later)

The Critical Role of Product Strategy When Resources Are Limited (Part 2?—?Rounds A, B, and Later)

TEI 329: Are your misconceptions about product management holding your career back? An interview by INDUSTRY

Customer Retention For SaaS in 2021: The Ultimate Guide

Best Userpilot Alternatives in 2021 – By Use Case and Persona

TEI 329: Are your misconceptions about product management holding your career back? An interview by INDUSTRY

The Customer Satisfaction Survey: Best Questions And Examples In 2021

Four Fundamental Mistakes You Are Making With Product OKRs

Top 11 Female Product Management Influencers to watch in 2022

2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking

How to Give Your Product Managers Negative Feedback (Part 3)

Saas analytics tools [Best 20+ SaaS Analytics Tools For 2021 – By Use Case]

3 Things Missing From Your Product Requirements

Should You Aim High or Higher?

Upcoming Presentations; Recent Blog Posts; Product Management Tip-a-Day

How to Give Your Product Managers Negative Feedback (Part 1)

How I Invented the Google Assistant

Product Trends 2023 – AI, AI &…driving more value. Top product experts share their opinions.

The Leading Onboarding Platforms for SaaS in 2021

The Best App Onboarding Examples of 2021

How to Create a Website Tooltip

Messaging Strategies in SaaS: How To Tell the Product Story Through Consistent Messaging Across Different Channels?

Improve Your Go-to-Market Strategy with JTBD

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