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2023 rebrands: The good, the bad and the ugly

UX Planet

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

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How Generative AI is Opening Up New Horizons for Branding Strategies

freshtrax

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building.

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Finding Our Better: AB Tasty’s New Brand Identity

AB Tasty

Today, we’re thrilled to share our updated brand identity with you. We’re stepping into a new era that better aligns our forever commitment to “test and learn” with our position in the market as a partner that helps brands push ideas even further. Brands now understand the importance and impact of continual experience optimization.

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Product Briefing – October 12, 2023

Department of Product

Plus: YouTube’s major release, a new way to manage your calendar, the Web Technologies Report 2023 Product Briefing – October 12, 2023 Freemium fallacies, Shopify AR, Space OS. But Patreon wasn’t born on store shelves and print ads. Enter your email to receive your briefing.

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Product Briefing – October 5, 2023

Department of Product

Chartpack: Mobile app trends and industry benchmarks Q4 2023 If your team is currently considering building a mobile app or indeed if you work on an app, getting some solid insights on how your app’s performance compares vs competitors is essential. Enjoy the rest of your week! Enter your email to receive your briefing.

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Top 13 SaaS Customer Engagement Trends 2023 to Follow

Userpilot

Looking to implement the top customer engagement trends in 2023 for your SaaS business? This article has compiled the top 13 SaaS customer engagement trends you should follow in 2023 to help you navigate the emerging trends. Research shows 66% of customers will quit a brand if they don’t get personalized experiences.

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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. billion by 2023, up from US$532.43 billion in 2017.

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