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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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Why Great Ideas Fail in Finance: It’s Not the Digital Product, It’s the UX

UX Planet

For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.

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Top Product Manager Roles at Data-Driven Companies (+Candidate Spotlight)

Userpilot

As one of the newest entrants in the Connected TV advertising space thats rapidly growing, they seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services. Growth Product Manager Careerist (2023): Launched a new IT course from scratch, reaching 98% of the revenue goal (~$80,000).

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

Source: McKinsey Global Surveys on the state of AI The years 2023–2024 saw an explosion of interest in generative AI (GenAI) — AI that can produce human-like text, code, images, etc. For instance, a 2024 Statista study noted generative AI usage in financial services jumped to 52% of firms actively using it (up significantly from 2023).

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2023 rebrands: The good, the bad and the ugly

UX Planet

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. As a result, digital technologies are being seen as the critical differentiators they are. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”.