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2023 rebrands: The good, the bad and the ugly

UX Planet

2023 was quite a busy branding year. Especially, when you think of ‘Max’ as a name, which is not memorable or sticky, it is often used to differentiate between product lines… Bad change, bad colour change, bad naming and very bad tagline: “The one to watch”. this is how they shared the news on Reddit.

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BoS USA 2023 Schedule

Business of Software Conference

With less than 30 days to go till BoS USA 2023, let’s take a look at the line up and when you can expect to see them on stage! In this series of sessions at BoS Conference USA 2023 we’ll deep dive into how Autobooks retooled their business and ask the question, “What Happens if Product, Sales & Marketing Work Together?”

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Product Briefing – October 5, 2023

Department of Product

Chartpack: Mobile app trends and industry benchmarks Q4 2023 If your team is currently considering building a mobile app or indeed if you work on an app, getting some solid insights on how your app’s performance compares vs competitors is essential. Enjoy the rest of your week! This is the only way to create outlier companies.

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How to become an exceptional product manager – Randy Silver (CPO Circles, Out of Owls)

Mind the Product

Lily Smith interviews Randy to talk all about what differentiates good product managers from exceptional ones, as well as touching upon his experience in speaking at #mtpcon London 2023. Today, on a very special episode on The Product Experience, Randy Silver joins us for a change on the other side of the mic as a guest!

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

Learn strategies for managing stakeholder expectations and fostering a collaborative environment Navigate the competitive landscape: Gain insights into the competitive landscape and learn how to differentiate the product while meeting current user demands, ensuring the product remains relevant in the market August 23, 2023 at 11:00 am PT, 2:00 pm ET, (..)

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Why Digital Customer Success Is Crucial in 2023 and Beyond

Gainsight

While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. According to a 2023 Trends and Outlook in Customer Success report from Bain & Company, retaining customers is at least five times more cost-effective than acquiring new ones. Register for our DCS Bootcamp.

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Why Positioning Fails in Sales

Business of Software Conference

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. The problem is not your differentiation. What’s your differentiated value? That’s what wins deals.