2023 rebrands: The good, the bad and the ugly
UX Planet
JANUARY 29, 2024
2023 was quite a busy branding year. Especially, when you think of ‘Max’ as a name, which is not memorable or sticky, it is often used to differentiate between product lines… Bad change, bad colour change, bad naming and very bad tagline: “The one to watch”. this is how they shared the news on Reddit.
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