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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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AI and Product Strategy

Roman Pichler

Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.

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Unlocking Growth Through UX Research

UX Planet

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.

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Why Great Ideas Fail in Finance: It’s Not the Digital Product, It’s the UX

UX Planet

Chasing the next big product win in banking or fintech? The smartphone app has become the front line of financial competition. The smartphone app has become the front line of financial competition. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. billion in 2020.

Finance 98
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Cracking the Code to Product Team Success: Data, Empathy, and Extraordinary Communication

Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries

Product management goes beyond product development; it involves nurturing a cohesive team. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.

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Generative AI and Its Approach to Design

UX Planet

How New Heuristics Are Reshaping the Creative Process Between Humans andMachines Image generated byChatGPT When the wave of generative AI tools began flooding the market, I must confess my reaction was mixed: a sense of fascination for the possibilities and concern for the ethical challenges looming on the horizon.

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Your Clear Guide to Mobile App Localization: Best Practices + Use Cases

Userpilot

Everyone enjoys using mobile apps in their native language. In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Why invest in a mobile app localization strategy?