Remove 2025 Remove Agile Remove Airlines Remove Development
article thumbnail

Locked-In Syndrome: What we can learn from Boeing’s 737 Max decisions

Radical Product

Airlines knew the product well and bought it year after year. US based airlines such as JetBlue had Airbus fleets. Boeing was having to play catch-up and was at risk of losing their major client, American Airlines, to Airbus. These are great execution techniques to minimize risk and develop products using quick feedback loops.