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Digital transformation is more than AI: you still need a customer-focused strategy

Modus Create

Regardless of the latest technology, business leaders are still asking: How can we execute a successful strategy to engage our customers, improve efficiencies, and future-proof the business? However, that doesn’t mean every executive is jumping into AI without doing a little more strategy work.

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Locked-In Syndrome: What we can learn from Boeing’s 737 Max decisions

Radical Product

Locked-in Syndrome is common in organizations even when they’re seemingly doing all the right things (applying Lean and Agile to iteratively build their company and product). In the absence of a clear vision, and strategy, customer feedback can lead us astray. It helped Boeing find the local maximum.