Business of Software Conference

MAY 27, 2025

Studies show buyers want vendors to give them perspectives on the market (including competitors) and help them understand the different choices. They can change their message (their positioning) more quickly than big companies whose brand is already set in stone. This approach can be especially helpful for smaller companies.

Differentiation 52

Differentiation User Testing B2B Positioning 52

Arkenea

JUNE 27, 2025

Key Takeaways Healthcare SaaS market is expected to increase due to the adoption of technology such as AI, API connections, vertical SaaS, DaaS, PaaS, edge computing, and more. Table of Contents: Healthcare SaaS Market Overview Why Design a Healthcare SaaS Product? billion by 2026.

Research Software 52

Research Software Feedback Software Analytic Tools Healthcare 52

Intercom, Inc.

APRIL 11, 2019

This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 Startup marketing is tough. But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. content marketing), organic costs are rising fast too. billion dollar valuation.

Marketing 162

Marketing Weak Development Team Startups Advertising 162

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both. So how do you stand out?

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

The Product Coalition

FEBRUARY 15, 2024

A recent study by Gartner revealed that more than 80% of enterprises will have used Generative AI APIs or deployed Generative AI-enabled applications by 2026, highlighting its potential to transform various functions. Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial.

Generative AI 145

Generative AI Data Visualization Reporting Tools Research Software 145

The Product Coalition

DECEMBER 22, 2022

It’s worthwhile to take notes from successful company examples if you’re considering entering the market with your startup idea. Saas Statistics: The latest report for Saas Startups in 2022 and prediction for 2023 Saas Statistics in 2022: Updating the latest news The SaaS market will be worth approximately $170 billion by 2022.

Analytic Tools 147

Analytic Tools Data Visualization Reporting Tools Startups 147

The Product Coalition

FEBRUARY 10, 2022

However, the applications we mentioned are only part of a constantly growing market. To prove that the market is on the rise, here are some promising numbers. TBI Vision projects 1.495 billion SVOD subscriptions by 2026. According to Globe News Wire, by 2027, the live streaming market will reach $184.27 About 60% of U.S.

Feedback Software 178

Feedback Software User Testing Technical Review Data Visualization 178