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Permission To Stay Focused

Mironov Consulting

  In my product leader courses, we talk through variations on C-suite messaging about urgent interrupts that use the language of money and high-level trade-offs : “We have a product strategy that the exec team has approved, and has shared with the Board.     We have to support our PdMs when they take strong positions. 

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What the Post-Pandemic World Means for Mobile App Teams?

The Product Coalition

Since 2020, fitness, productivity, messaging, telehealth, food, and banking mobile apps have worked overtime to remove as much friction from daily life as possible. Mobile learning: The market size surpassed US$20 billion in 2019 and is set to grow at 13% CAGR between 2020 and 2026. Billion by 2026, growing at a CAGR of 11.5%

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. Digital transformation was already an unavoidable trend – but the pandemic has made it truly business critical.

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How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation

Intercom, Inc.

In the not too distant past, you could polish off a high level message and a slide deck and let the salesperson handle it from there. With marketing hiring projected to increase 10% by 2026 , this might look easy. This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 billion dollar valuation.

Marketing 162