Trending Articles

The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

Do you remember the release of the PlayStation Classic, the 2018 replica of the original PlayStation video game console? If your answer is no, it’s because it didn’t make it very far in the market.

SUNDAY REWIND: Moving Up the Career Ladder

Mind the Product

This isn’t the first time we’ve re-run this episode of The Product Experience podcast, and I doubt it will be the last. It’s our first ever episode of the pod and one that’s packed with useful insights for anyone looking to forge a successful career in product management.


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Representing Customer Segments on Your Opportunity Solution Tree (Hope’s Take)

Product Talk

Just like many aspects of continuous discovery , there’s no single right way to use the opportunity solution tree. As a fellow Product Talk coach, Hope Gurion uses opportunity solution trees with customers on a regular basis.

The Real Reason Why You Sabotage Your Own Goals

Nir Eyal

The post The Real Reason Why You Sabotage Your Own Goals appeared first on Nir and Far. Motivation


How to Reach Peak Performance With the Product Management Organizational Health Checklist

Speaker: Rina Vernovskaya, CEO, 280 Group; and Roger Snyder, VP of Marketing, 280 Group

The degree of maturity of your product management organization can directly drive your ability to satisfy customers and become more profitable. Our Product Management Organizational Health Checklist and on-demand webinar can help.

A Day in the Life of a Product Manager

Product Management Unpacked

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The view from the C-Suite – Tanya Cordrey on The Product Experience

Mind the Product

We’ve all had the experience of presenting to the leadership team — but what do they say about you when you leave the room? What’s it like to work at that level? And how do you get promoted to the C-suite?

What is Product Engagement, and Why Does it Matter?


Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers.

The Minimum Viable Testing Process for Evaluating Startup Ideas

First Round Review

The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani has landed on an approach that’s quite different.

Internet of Things: The Hardest Products To Create

The Product Coalition

Internet of Things (IoT) products may be the hardest products to create. Continue reading on Product Coalition ». iot product product-management product-design internet-of-things

Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape.

7 Principles of Open Source Leadership

Modus Create

As lockdowns ease in various parts of the world, many organizations are calling their staff back to the office. But the employees have had enough. . Dubbed the Great Resignation , people are quitting jobs in droves.

Navigating product management: Startup, SME and Enterprise

Mind the Product

In this Prioritised member session, Product Leader and Director of the Association of Product Professionals, Anthony Murphy, shares key insights into dealing with product in organisations at different stages, from startups to large enterprises.

Why You Need a Product Operations Team at Every Stage of Business Growth


Whether attempting to increase market share, improve profitability, or add more employees, every business is trying to grow. Doing so means navigating ever-changing, complex challenges and finding innovative paths to move forward during that business growth process.

5 Ways ProductPlan Helps Standardize Your Roadmaps


Sometimes you don’t know you have a problem until something breaks. Young companies are often scrappy by design. Their product teams are small and agile. Perhaps the team consists of a few product managers.

How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Join data & analytics leaders from Starbucks, Cardinal Health, and for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in.

You have to believe in your vision, even though it’s wrong

The Product Coalition

Your company vision is a bet on the future. As such, it is bound to be wrong. And yet, it is critical to have one and to believe in it… Continue reading on Product Coalition ». vision product-management startup entrepreneurship

Vision 111

Clarify the Difference Between Outputs, Outcomes, and Benefits

Johanna Rothman

When I sent my newsletter last month, Modern Management: Want Valuable Outcomes? Create Overarching Goals , several readers asked me questions. Why did I differentiate between outputs, outcomes, and benefits? I decided that was worth a blog post. Here's how I define and use the terms. Outputs.

Cracking the PM Career: Chapters 1 and 2

Mind the Product

What does it take to become a great product manager, or to lead and inspire product teams? When do you know that people management the right career move for you? How do you build your product intuition, hone your execution, strengthen your leadership, and develop your strategic skills?

Books 118

351: Journey to Product VP – with Liron Lifshitz-Yadin

Product Innovation Educators

What one product manager learned about understanding customers. Today we are talking about the journey from software developer to product manager and some key challenges encountered as a product manager. This journey was made by our guest, Liron Lifshitz-Yadin.

Assess and Advance Your Organization’s DevSecOps Practices

In this white paper, a DevSecOps maturity model is laid out for technical leaders to use to enable their organizations to stay competitive in the digital economy.

Effective Product Transformation Planning for the New Year


Next year is right around the corner and digital transformation continues to be the rage as companies evolve to seek relevance – modernizing systems, procedures, and mindsets for the modern world. CEOs tout the benefits and hype up their planning and investment.

How To Create A Community of Practice

The Product Coalition

Communities of practice or networks catered towards non-male people that feel welcome in a space for women can be an amazing source… Continue reading on Product Coalition ». community product-management community-of-practice tech diversity-and-inclusion

Product Innovation – How to Avoid an Expensive Trainwreck

Daniel Elizalde IoT Blog

Product innovation is the process of creating new products that generate increased value for your customers and your company. This means that for products to be successful, they need to solve a pain that customers are willing to pay for.

Stress management for product leaders — the time is now

Mind the Product

A “bulletproof soul” For Executive Product Leader, Dominique Jost, this is the perfect way to describe what product leaders need in order to do their jobs well.

Boost Your IT Success by Making the Move From Project-Driven to Product-Led

According to Gartner, 85% of organizations have adopted, or plan to adopt, a transition from being project-driven to product-led. Learn how to shape and accelerate digital innovation through a fundamental shift to a product-centric organization.

10 User Engagement Strategies for SaaS You Need to Use in 2021


Are you concerned about end-user engagement in your SaaS product? In this article, we share some proven strategies to help you keep your users engaged! Engaged customers are the driving force of a SaaS business. They trigger product-led growth and help SaaS businesses achieve new milestones.

Effective Use of Product Roadmap Software to Align Your Product Strategy


Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. Roadmaps provide the required context to understand how individual initiatives combine to meet strategic objectives.

Design Ethics – Can We Solve Social Problems With Design?


Less than a decade ago, the word ‘design’ was mainly associated with aesthetics, color palettes, and the infamous Comic Sans font. Yet, over the course of a few years, design has gone from something that most people don’t really care about to a powerful influence on our daily lives.

Software Equity Group August 2021 SaaS Index Update


The Software Equity Group (SEG) regularly publishes quantitative research on the software and SaaS market M&A activity. In August, median valuations declined to lowest in 2021. The post Software Equity Group August 2021 SaaS Index Update appeared first on Development Corporate.

How to Operationalize Data From Multiple Sources to Deliver Actionable Insights

Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale

Learn how to blend various datasets together from top data providers in AWS Data Exchange like Safegraph, Facteus, and SimilarWeb with internal data to innovate and make smarter decisions at scale.

Gaining confidence quickly, a story of product manager progression by Osaseri Guobadia

Mind the Product

In this ProductTank London talk, Osaseri Guobadia, product director at Songkick, provides a framework for how you can gain confidence in yourself and encourage others around you to be confident in your capabilities. [.]

What Is The Customer Health Score And How To Calculate It For SaaS Products


If you’re looking for a single metric to tell you whether your customers are staying or planning to leave, the customer health score is your answer, as it bridges the gap between your customer success team and customers.

Advocating for People in a Profit-Driven World

dscout People Nerds

[dscout x HmntyCntrd] It starts with small acts of support, resistance, and introspection, at a daily level