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Launch Your Product Management Career

Product Management Unpacked

Landing a job in product management requires specialized learning, real-world experience and one year of your time. The role of product manager is one of the top 10 hardest-to-fill jobs in the entire information technology sector, so expect to be well compensated for your effort. Product Management Career

The Three Stages of Product Management Maturity

Proficientz – Product Management University

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams.

What Monzo Learned From Scaling its Lending Team

Mind the Product

I’m a product manager at Monzo. We’re a UK-based bank and our mission is to make money work for everyone. We recently reached 1,800,000 current account customers – after launching in January 2018 – and are focusing on growing our user base and revenue.

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The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. This is at least partly attributable to the massive growth in digital media outlets and the constantly shrinking attention span of today’s over-stimulated customers.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

What is a Product Roadmap?


A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy.

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What do Product Managers Want From Their Bosses?

Mind the Product

What is the job of a product leader? How should a Head of Product, a VP of Product, or a Product Team Lead behave? Many articles have been written on this subject, most of them either by product consultants or people holding one of the above titles.

A content-first approach to product onboarding

Inside Intercom

Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story ? At some point you need to write the content of your onboarding: words, sentences, value props, the works. Ultimately, it’s the content that helps your users achieve their goals.

Product Love Podcast: Mihir Nanavati, Head of Product at Adroll


This week on Product Love, I chatted with Mihir Nanavati, head of product at Adroll. Adroll is an e-commerce growth platform that helps brands grow revenue through seamless marketing and advertising.

7 Takeaways from ProductCraft 2019


Last week I had the pleasure of attending the ProductCraft conference , a one-day event for product managers in San Francisco. For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo.

The Ultimate Embedded Analytics Guide

In today’s ambitious business environment, many companies are taking an embedded analytics approach to capitalizing on the value of their information. Learn all about embedded analytics in this guide by Sisense, including a general overview of embedded analytics, the different approaches to embedding BI and analytics, and the benefits and challenges of the most popular BI solution technologies.

What Do Good Business Requirements Look Like?

Proficientz – Product Management University

What are the common characteristics that all good business requirements possess? Good business requirements are a true representation of how your target customers see themselves, without any bias to your products or services. One of the most challenging things for product managers is writing business requirements from the customer’s perspective. When you live, eat, sleep and breath products 24 x 7 x 365, it’s difficult to write business requirements without bias.

Naming 100

World Product Day: Product Metrics for Noobs by Jeff Patton

Mind the Product

World Product Day is here, and we’re already seeing great conversations happening around the globe! For many cities, it’s not too late to join your local meetup or celebrate with your team.

The pyramid of the product manager needs (Maslow inspired)

The Product Coalition

A mental model started to emerge as I was trying to represent the product manager role in a similar way to the Maslow hierarchy of needs for human beings. Like any mental model, it is sometime useful and wrong most of the time.

October 17 & 22 (Australia): Leading The Product

Mironov Consulting

I will be joining Brainmates and a roster of product thought leaders for 2019’s Leading The Product conferences. I’ll be introducing top-flight product speakers including Jake Knapp, Willy Lai, Bruce McCarthy, and Natalie Field.

6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

The Myth of First-Mover Advantage


First-mover advantage is a real thing. It even has its own TLA (its three-letter acronym being FMA, obviously). The common sense rationale is that if you’re the first offering in the market to boast Capability X, everyone who cares about Capability X will buy your solution.

What Do Good Business Requirements Look Like?

Proficientz – Product Management University

What are the common characteristics that all good business requirements possess? Good business requirements are a true representation of how your target customers see themselves, without any bias to your products or services. One of the most challenging things for product managers is writing business requirements from the customer’s perspective. When you live, eat, sleep and breath products 24 x 7 x 365, it’s difficult to write business requirements without bias.

Naming 100

What is Testimonial Driven Development?

Mind the Product

Testimonial: /?test??m??ni?l/ test??m??ni?l/ l/ a formal written statement about the qualities of a product or service. Product people usually spend a substantial period of time in a problem-solution space, learning about customers, about their pain points, and seeking opportunities to add value.

How IoT to making mobile app development more interesting

The Product Coalition

IoT has been around the technology world for more than three and half decades; however, until the smart mobility introduced, it was mostly in the concept phase. Smartphones offered IoT the desired portability and connectivity. Undoubtedly, smart apps also received a lot from IoT.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Reinvent Yourself. Your Company’s Future Depends on It


Although only in his mid-30s, Sam Barnett has been lots of different people. He’s been the hotshot CEO of a London ad tech startup and a “reluctant” chief product officer at a global enterprise. He’s ping-ponged between urbane poseur and aspiring surfer. He’s thrived when bootstrapped yet struggled under the weight of millions in outside. Read more » The post Reinvent Yourself. Your Company’s Future Depends on It appeared first on ProductCraft by Pendo.

The art of the customer follow-up and delightful customer service

Inside Intercom

Part of the ritual of eating a meal in a good restaurant is the waiter asking if you’re enjoying your food and if there is anything else they can get for you.

How to Test a Folding Smartphone (and Other Emerging Tech)


Seeing the risks and rewards of emerging technology unfold is part of what makes the tech industry so exciting to follow. And since CES 2019, one of the biggest nail biters is the race to get the folding smartphone into the hands of consumers.

The State of Product in AsiaPac

Mind the Product

I’m quite excited about the future here. Seeing the speed with which the industry has changed- it has been amazing to be a part of, so I’m really positive about it. Silvia Thom, Senior Director of Product at Zalora.

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

Different kinds of product managers, what kind are you?

The Product Coalition

How to evaluate and find the best suitable role for you as a product manger? Continue reading on ». product-owner product-management product-manager personality-types happiness-at-work

Should You Be a Product Manager or a Software Engineer?

PMLesson's Ace the PM Interview

Here's a breakdown of how to consider a career in product management versus software engineering As a new grad, I was lucky enough to choose between product management and software engineering amongst other options.

A behind-the-scenes look at building Product Tours

Inside Intercom

That’s why we recently launched Product Tours , a dead-simple onboarding tool featuring a code-free tour builder, error notifications and quick-start templates. As our Design Lead Gustavs Cirulis shared recently, the development of the product did not come without its own challenges.

GDPR Turns 1: Have Businesses Kept Up?


During May 2018, as its deadline inched closer, Google searches in the United States for information around General Data Protection Regulation (known as GDPR) topped separate searches for Kim Kardashian and Beyoncé, according to the European Commission.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

World Product Day special – Martin Eriksson & Emily Tate on The Product Experience

Mind the Product

From humble beginnings with 25 people in the back room of a pub in London in May 2010 looking for a group therapy session, the ProductTank meetups have grown to over 180 cities with hundreds of thousands of people signed up.

Do what it takes to drive product growth

The Product Coalition

It’s commonly said that the Product Manager is the “CEO” of the product. In the context of product growth, let’s take that phrase and think about what it can mean. Does it mean that you have unilateral control over product direction? No, because inevitably your users decide the fate of your product.

Seat Reclining on Airplanes is OK, Research Shows


We wanted to know what people think about seat reclining and plane etiquette, so we guerilla interviewed a bunch of strangers in Austin