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Product Success in 2020 – You Asked, We Answered

280 Group

This month, we presented a webinar from our Product Management Leadership series – Product Success in 2020: Six Trends You Must Track. You can view the accompanying blog post here. We received so many great questions on the topic and have included answers to the top questions down below.

What You Need to Know When Visualizing Your Goals

Nir Eyal

The post What You Need to Know When Visualizing Your Goals appeared first on Nir and Far. Productivity


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Managing Products or Managing Products to Deliver Solutions

Proficientz – Product Management University

If we’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning. Start with this concept. Products are what we build. Solutions are what customers do.

How Can You Nurture a Day-one Mindset?

Mind the Product

Day-one psychology asks you to generate an interrupt to your mindset continually, or regularly, in order for you to perform at your best. Here are a few tricks and tips to help you accomplish this. Amazon CEO Jeff Bezos famously signs off his annual shareholder letter “It remains day 1”.

Mixpanel's Guide to Product Metrics

Whether you build or market products, tracking the right metrics is crucial to innovation. Use this guide to help you decide what metrics are most important for your product and business.

Professor Clayton Christensen | An Appreciation

Business of Software Conference

Professor Clayton Christensen | An Appreciation. We’re very sad to hear that Professor Clayton Christensen has died at the tragically early age of 67. He was a mensch. He left a dent in the universe and leaves a hole that cannot be replaced.

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Organizing & Managing Information Security in Product Enterprises

Spice Catalyst

An excerpt from the forthcoming book “Organizing and Managing Insanely Great Products” by David Fradin with RN Prasad. Hardly a day passes without reading about a data breach/ cyber attack in some business enterprise or the other.

Using Non-Product Dialogues to Answer Product Questions

Proficientz – Product Management University

“What’s in the next version?” ” “What are the top priorities on the roadmap?” ” If you’re a product manager, you have to answer product questions like this all the time.

Wireframes Aren’t Just for Designers

Mind the Product

Wireframes are often underused in the product development process but, as I’ll explain in this post, they can be invaluable in facilitating communication and knowledge transfer.

Create & Manage the Project’s Bounds, Part 2 (Constraints and Floats)

Johanna Rothman

In Part 1 , I wrote about the origins of drivers, constraints, and floats. I needed them when we only could release the project once to the customers. You saw the questions that help people choose the project driver. What about the constraints and floats?

Agile 82

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

Why 36% is the magic number: Finding the right amount of text in mobile apps

Inside Intercom

I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences.

Product Management in the ‘20s

The Product Coalition

How to PM in the wake of the tech backlash Continue reading on ». product-management technology metrics future innovation

TEI 266: The many ways professional organizations help product managers – with Mark Adkins

Product Innovation Educators

The benefits of joining the PDMA community of product managers. Like many product managers, my path to product management was rather accidental. After leading software product teams for 10 years, I discovered the Product Development and Management Association (PDMA).

Service Mapping by Katherine Wastell and Louise Nicholas

Mind the Product

In this MTP Engage Manchester talk, Katherine Wastell and Louise Nicholas, Head of Design and Product Designer respectively at Co-op Digital , tell us how we can use service maps to fix some of the many problems that we can face in the world of product.

Win the Digital Transformation Game with the Product Mindset

Speaker: David DeWolf, Founder and CEO, 3Pillar Global

No matter what your idea is, no matter how good it is, and no matter how well you know your market, 3 out of 4 digital initiatives do not succeed. To better understand how to win, we should first understand why we’re failing. In this webinar, David DeWolf will share his experiences and lessons learned to help you succeed in playing the “product” game, instead of the “IT” game.

What user researchers need to know about accessibility


Welcome to the second part of our series where we delve into the more technical aspects of accessibility design offering practical guidance on making digital experiences open to everyone.

Create & Manage the Project’s Bounds, Part 1

Johanna Rothman

Do you know your project's bounds? Do you know what your sponsors want from your project? For many years, I heard about the “iron triangle.” ” Sometimes, the triangle was “Scope, Quality, Cost.” ” Sometimes, it was “Scope, Date, Cost.”

20 Sprint Planning Anti-Patterns

The Product Coalition

TL; DR: 20 Sprint Planning Anti-Patterns Sprint Planning is a core event, defining how your customers’ lives will improve with the next Product Increment. Learn more on how to improve its effectiveness by avoiding 20 common Sprint Planning anti-patterns. Diagram source:

The good, the bad, and the ugly: ChartMogul’s Nick Franklin on navigating hypergrowth

Inside Intercom

? ?. For new tech companies, the outside world is filled with deadly traps. The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. In this world, growth trumps all other priorities.

BI Buyers Guide: Embedding Analytics in Your Software

The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Learn how to decide what features you need and get an evaluation framework for every technical and non-technical requirement you could imagine.

Where Physical Meets Digital by Lucy Gill

Mind the Product

For companies that are used to creating and managing physical products, the shift to digital can be quite challenging. In this ProductTank London talk, Lucy Gill, Founder of Digills Consulting gives some insight into these challenges. She takes us through: Things that catch companies off guard.

Books 112

Net Promoter Score (NPS): The Complete Guide for SaaS


As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. One of the most popular methods is Net Promoter Score (NPS). In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction.

The Two Most Impactful 2020 Product Management Trends


With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience.

Traffic and Product Market Fit Are Key Determinants for Your Product Strategy

The Product Coalition

I often have gotten the following question: How do you find the difference between optimization and innovation? How do you balance them? A lot of the balance of innovation and optimization depends on the stage of your company and how many people are coming to your product.

Architect Your Organization for Effectiveness, Productivity, and Joy

Speaker: Ron Lichty, Consultant: Interim VP Engineering, Ron Lichty Consulting, Inc.

As a senior software leader, you likely spend more time working on the architecture of your systems than the architecture of your organization. Yet, structuring our teams and organizations is a critical factor for success. In fact, the impact of software architecture parallels the impact of organizational structure. We are excited to welcome Ron Lichty, co-author of a seminal book on managing software teams and a well-known speaker, he’ll speak to organizing for effectiveness, productivity and joy.

The Biggest Surprises From the 2020 State of Product Leadership Report


Each year, our colleagues at Pendo survey a global audience of product leaders to better understand the craft and evolution of product management. They ask these PMs how they measure success, where they feel most effective, and what their career aspirations are.

How Does Influencer Marketing Shape Consumer Product Decisions?

Mind the Product

Influencer marketing is big business and inevitably affects the way consumer products are developed. As a result, product managers have to carefully consider how to support every step of a product’s sharing journey. What do the Fyre Festival , Facebook Dating , and Kombucha all have in common?

How GetAccept uses all of Intercom to grow its revenue by 450%

Inside Intercom

Gone are the days of sales deals being closed with a handshake in a face-to-face meeting. Nowadays, digital solutions like CRMs have made it easier for sales teams to manage their pipelines online but that doesn’t always result in the best experience for the end buyer. .

How to kill (and improve) your product for the benefit of humanity


What would you do if you find that your product is receiving a lot of searches related to vaccines? And well, your site doesn't have helpful content? Here is what Pinterest CEO, Ben Silbermann did.

Innovate Faster with Metrics that Matter

Tracking the right metrics is crucial to innovating your products and growing your business. Written by Mixpanel’s Director of Analytics Strategy, Fatih Koca, get the tools, insights, and framework top companies use to define their product metrics.

Why People Management is No Longer the Manager’s Job

The Product Coalition

The false security leaders and managers hold on to due to their position of authority contributes little to building strong people management skills.

Create & Manage the Project’s Bounds, Part 3 (Constraints and Floats for Infrequent Delivery)

Johanna Rothman

I wrote about how to pick a driver in Part 1. In Part 2 , I wrote about how you might finesse some of the constraints and floats if you can release frequently. What if you're like this organization, Acme? Acme has been working towards agility for the last couple of years.

How AI Is Changing The Product Management Job Description by Mayukh Bhaowal

Mind the Product

In this MTP Engage Manchester talk, Mayukh Bhaowal, Director of Product Management at Salesforce Einstein , takes us through how product managers must adjust in the era of artificial intelligence and what they must do to build successful AI products.