Mind the Product

SEPTEMBER 30, 2022

Today, we look back to the not-so-distant past of pre-pandemic times at #mtpcon London 2019. Kate Leto examines the importance of emotional intelligence in individuals and teams and asks how it can be used to make better hiring decisions. [.] Read more » The post Learnings from London: The secret sauce to hiring great product people by Kate Leto appeared first on Mind the Product.

Product Management 168

Product Management Product Manager Leadership Management 168

Userpilot

SEPTEMBER 30, 2022

Every SaaS company implements UI updates from time to time, but how should they announce UI updates to customers without overwhelming them? In this article, we’ll share actionable tips on how to announce product updates to your customers to drive product growth. TL; DR. UI updates are changes to the user interface (UI) of a product to improve its look and feel.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Mind the Product

SEPTEMBER 30, 2022

In this keynote session at #mtpcon SF+Americas 2022, Martina Lauchengco, Partner at SVPG and author of Loved: How to rethink marketing for tech products, unpicks three myths of Product that get in the way of driving product adoption. [.] Read more » The post 3 myths that get in the way of product adoption by Martina Lauchengo appeared first on Mind the Product.

Marketing 167

Marketing Product launches Product Marketing Product Management 167

Userpilot

SEPTEMBER 30, 2022

Wondering how to measure new feature success effectively? Upgrading your product features and introducing new ones is a key part of a successful SaaS product strategy. But how do you measure the success of a new feature? Are the active users aware of the new update? How many users are finding value here? Is it improving the user experience and increasing your monthly recurring revenue?

Onboarding KPIs 98

Onboarding KPIs Feedback Software User Testing Customer Feedback 98

Speaker: John Mansour - President, Product Management University

You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar and it exemplifies one of the biggest struggles with individual product strategies.

Product Strategy

Spice Catalyst

SEPTEMBER 30, 2022

The brand name of your firm acts as its basic identification. Even if a celebrity or influencer promotes your business, your brand name and the impression it produces on purchasers will always come before your company’s identity. Choosing the right brand name can affect your company’s future and increase its chances of success.

Naming 78

Naming Branding Product Marketing Positioning 78

Spice Catalyst

SEPTEMBER 30, 2022

How well do your business departments communicate? Interdepartmental communication and collaboration is a common issue among teams. When teams don’t communicate well, business moves inefficiently, things get done slowly, and employees are often unsatisfied with their work. Taking steps to improve cross-department communication can help set the stage for the growth of your business!

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Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue. 15+ strategies to offer seamless digital customer experiences and drive retention for your SaaS.

Customer Experience 98

Customer Experience User Testing Customer Feedback Feedback Software 98

ProductPlan

SEPTEMBER 30, 2022

Diversity and inclusion is a high-priority topic for many organizations worldwide. And it’s no different at ProductPlan. For years, our team has been working to build a more inclusive and welcoming company for people from all backgrounds. This vision for an equitable and diverse workplace has evolved and transformed through the years. I’m honored to share what we have accomplished and some of our plans for the future.

User Testing 87

User Testing Customer Experience Education Events 87

The Product Coalition

SEPTEMBER 30, 2022

Key Learnings + Bullet Points Summary Continue reading on Product Coalition ».

Books 111

Books Product Management Product Manager UX 111

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Development

UserInterviews

SEPTEMBER 30, 2022

Steal a page from our playbook: This guide from the UI Research Guide includes a list of survey writing best practices, QA checklist items, and sample questions to help PwDRs design more impactful surveys.

User Testing 75

User Testing Customer Feedback 75

Spice Catalyst

SEPTEMBER 30, 2022

Source: InviteReferrals Once you are done with your business idea and marketing, you have to find the precise digital marketing strategy to draw potential customers and convert them. A compelling marketing strategy should include your business values, value proposition, and important demographics, among other crucial elements. It should also leverage both online and offline strategies.

Strategy 78

Strategy Marketing Product Marketing 78

ProductPlan

SEPTEMBER 30, 2022

At times, product launches may feel overwhelming, especially when executive stakeholders expect a new product or feature on a semi-frequent basis. Product leaders want a solution that seamlessly transitions from assisting them in planning their product strategy to executing it. We understand the need for a single space to manage upcoming launches. Our new purpose-built tool helps product teams like yours, connect your roadmap to your go-to-market strategy.

Management 52

Management Management Product launches Software Engineering 52

ProductBoard

SEPTEMBER 30, 2022

The 2021 Product Excellence Summit brought thousands of product leaders, product managers, and other product enthusiasts together for two days of virtual dialogue. But as much as we all love our fellow product people, it’s also important to develop effective relationships with our customer-facing colleagues across the hall. That’s why Scott Baldwin, Productboard’s Community Lead and Product.

Product Management 52

Product Management Product Manager Development Management 52

Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data

In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. Storymapping emerges as an invaluable pre-investment tool, enabling smarter decision-making, more accurate resource allocation, and enhanced scope control. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.

Customer Experience

Gainsight

SEPTEMBER 30, 2022

Three major impacts all companies should leverage. SaaS is a hefty $152 billion market , partly because tech stacks are growing. Companies use an average of 75 technologies to manage everything from business intelligence to web conferencing and gathering e-signatures. However, not all SaaS companies know how their business customers use their products, let alone how to increase engagement to make customers more successful.

Customer Experience 52

Customer Experience Product Research Analytic Tools Feedback Software 52

Nir Eyal

SEPTEMBER 30, 2022

Manifesting is bull. There, I said it. According to Oprah, manifesting is bringing something tangible into your life through attraction and belief—i.e. if you think it, it will come. It encourages people to bring a goal to life by making vision boards, writing in manifestation journals, chanting positive affirmations, and speaking it into existence.

Vision 25

Vision Positioning 25