framework-product-manager 
The Product Coalition
MARCH 19, 2023
Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels — each relevant to a different stage in your career and your product.
Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture
There are various frameworks and tools that are designed to help product management teams understand what to build, but somehow teams are still shipping products that don’t gain traction. Many times, when companies are building their product roadmaps, they are not properly accounting for customer validation.
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Speaker: Janna Bastow, CEO and Co-Founder, ProdPad
When planning a roadmap, product managers must sort through huge piles of possibilities, balance competing factors, and ultimately decide what comes next. You can’t blame product managers for wanting to find the perfect prioritization method to make their jobs easier. Still, no technique is a silver bullet.
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Speaker: Hope Gurion, Product Coach and Advisor
As a Product Manager, prioritizing work on your roadmap is an important part of your role. To answer roadmap questions, you're probably familiar with frameworks like RICE and Cost of Delay. But products are built by people, and people are messy - unlike these frameworks.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Then, take notes with strategic frameworks, in specific formats, to right-size the information collected and expedite analysis and synthesis. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. What is a note-taking framework, how are they used, by whom, and when.
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
It can be a real challenge to collect, manage, and understand feedback from customers. Taking a proactive approach when collecting customer feedback will answer all these questions and ensure that you are building the best product. How to manage customer feedback and utilize it. How do you know who to listen to?
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Working with customers to improve product feedback management is a major driver of product-led growth. Consulting customers throughout the product development process enables businesses to focus on the features that matter. How to assess customer value.
Speaker: Hannah Stegen, Customer Service Manager, Crescendo
Hope is not lost, however: with the right framework, you can still make sure your users are on track. Join Hannah Stegen (she/her), Customer Success Manager at Crescendo, as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior.
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