Mon.Apr 03, 2023

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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. As the company’s first female partner, she proudly leads the agency to deliver on its mission of trust, reason, and happiness every day.

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How I Survived the Lifestyle of a Product Manager as an Introvert

The Product Coalition

“I am rarely bored alone; I am often bored in groups and crowds.” — Laurie Helgoe When I first started working as a Product Manager, the number of meetings on my calendar jumped from a few to a few hundred. That’s not factually true, but that’s how it felt like. Bing’s AI helped to create this illustration of me Before product, I was a designer or an engineer, so most of the work happened in a collaboration between me and my computer.

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Dealing with HiPPOs and big dogs in product

Mind the Product

We catch up with Randeep Sidhu, former Head of Product for the NHS Covid 19 app, to find out what he’s doing now and how he succeeds in companies that have little to no knowledge of product management. If you came to #mtpcon London a couple of years ago you’ll remember Randeep Sidhu: his keynote about Read more » The post Dealing with HiPPOs and big dogs in product appeared first on Mind the Product.

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Scrum: A Simple Guide to Agile Product Development

The Product Coalition

Product Management Technology If you’re unfamiliar with software development, you may not have heard of Scrum. Scrum is an Agile methodology that can help teams work together more efficiently to develop products. Here’s how it works: Image Credits Scrum.org The Basics of Scrum Scrum is a framework for developing and sustaining complex products. The framework consists of Scrum teams, roles, events, artifacts, and rules.

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Going Beyond Chatbots: Connecting AI to Your Tools, Systems, & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

If AI agents are going to deliver ROI, they need to move beyond chat and actually do things. But, turning a model into a reliable, secure workflow agent isn’t as simple as plugging in an API. In this new webinar, Alex Salazar and Nate Barbettini will break down the emerging AI architecture that makes action possible, and how it differs from traditional integration approaches.

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Custom Buckets: Bringing more easy-to-use analysis power to Mixpanel

Mixpanel

When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. For example, your microwave probably has interesting features (popcorn mode, reheating, and defrosting) that make the microwave more powerful, but do you really use them all? Even worse, those extra buttons probably turn the simple task of heating up leftovers into a complicated endeavor.

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Use Body Language to Strengthen Your UXR Interviews

dscout People Nerds

What is often a subconscious act can have unexpected implications on your research. Here’s how to use body language to everyone’s advantage.

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How to Handle Customer Feature Requests

The Product Coalition

Product Feedback Step-by-step guide with examples How do you handle product ideas from customers? Here’s your complete guide. You’re a SaaS business serious about building a product your customers love. That means that you add new functionality when your customers ask for it. And that means you need a system for managing feature requests and customer feedback.

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Top 8 Customer Feedback Benefits for Your Business

Userpilot

Whether good or bad, customer feedback benefits your business in many ways. Attention to user sentiment transforms your company into a customer-centric business, setting it up for continued success. In this article, you'll learn: What customer feedback is. What makes it important. Best practices to follow when collecting feedback. Let's begin!

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My First Year as a Product Manager: The Four Lessons Learned

The Product Coalition

Photo by Brett Jordan on Unsplash Product Management is a very complicated role. Sure, it has its rewards & if done well, the feeling of accomplishment can bring intense satisfaction. But, it is impossible to excel as a Product Manager from the very beginning. No matter how many articles you read, videos you watch, or mock interviews you take, you’ll definitely make mistakes when you step into the real world & deal with real products i.e. products you’ll own.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Digital Analytics: What’s the Intent?

Amplitude

Different vendors have different motivations for creating products and features. Your intent behind digital analytics should be aligned.

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Large Language Models for the Rest of Us

The Product Coalition

AI is having its Cambrian explosion moment (although perhaps not its first), led by the recent developments in large language models and their popularization. OpenAI’s ChatGPT has opened the public’s imagination on what kind of problem-solving AI can do, while OpenAI’s APIs have given app developers the ability to build on top of their state-of-art models.

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Integrating Customer Feedback is Product Management

Feedback Loop

Dan Erickson is the CEO and founder of Viable, which helps companies use AI to analyze customer feedback.

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Why Should Product Managers Should Take Software Engineering Education or Experience Seriously?

The Product Coalition

These days I work a lot with software product management.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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The Product Advantage | Episode 01

BrainMates

The Product Advantage | Episode 01 By ADRIENNE TAN Catch the first episode of The Product Advantage hosted by Adrienne Tan and featuring Sam Askin, Chief Executive Officer at OneStop. In this series, Adrienne talks with business executives about their experiences implementing good product management practices, how they’ve transformed their organisations, and how they drive growth to provide a competitive advantage.

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11 Easy Ways to Gather Customer Feedback 

Centercode

Discover 10 effective ways to gather customer feedback and improve your products and services with this comprehensive guide.

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Vicky Boudreau IS #WomenLeadership

Bain Public

Vicky Boudreau is #womenleadership. She's the CEO & Founding Partner of bicom | Marketing Communication. Her new startup (previousely known as b nation) has been selected for the Zú FOCUS cohort!!! ? She surrounded herself with a great team ??‍? Marine Didier Laurent, William Quenneville, Sarah-Maude De Rive, Marie-Philippe Lefebvre and Phil Rivard as ✨✨✨ collaborator.

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Top Five Ways You Can Grow Your Beta Program

Centercode

Check out these top 5 tips from Centercode on how to grow your beta program and prove its value to stakeholders. Plus, hear from product testing expert Alex Larsen on the Delta Huddle Podcast.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Integrating Customer Feedback is Product Management

Feedback Loop

Dan Erickson is the CEO and founder of Viable, which helps companies use AI to analyze customer feedback.

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What is a Product Portfolio Strategy and How to Develop It?

airfocus

How do you manage several products and the relations between them? You develop a product portfolio strategy. Learn in this article what a portfolio strategy is, its benefits and how to develop it.