Thu.Jun 01, 2023

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Why Are Customer Acquisition Cost and Lifetime Value Important to Calculate?

The Product Coalition

Even in product management, the amount it costs to convert a new customer will impact your product’s marketing, price points, and overall roll-out strategy. In this article, I’ll outline how to calculate your CAC and LTV so you can use them to optimize your product roll-out strategy.

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Enhancing Enjoyment through thoughtful touches

Business of Software Conference

It is no longer enough to simply offer a great product or service; customers now expect a memorable journey from start to finish. Customer experience encompasses every interaction a customer has with your brand, from initial contact to post-purchase support. Join our friendly list for event updates, ideas & inspiration.


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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit.