Copilot Confusion: How Microsoft’s AI Bundling Became a 30% Price Hike in Disguise
Productside
FEBRUARY 6, 2025
For months, Microsoft has struggled to drive adoption of Copilot, its AI-powered productivity assistant for Microsoft 365. Originally launched as a $30 per month premium add-on, Copilot faced slow uptake as customers questioned whether it provided enough real value to justify the cost. Now, rather than fixing its pricing, positioning, or customer experience, Microsoft has.
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