The Top Mobile App Engagement Metrics Every Product Team Should Monitor
Userpilot
MARCH 23, 2025
The competition for customer attention in app stores is intense , to say the least. With 2.3 million apps on Google Play for Android users to choose from and 2 million on the Apple App Store for iOS users, user engagement is being pulled in a million directions (literally). Plus, with over 42,000 new Android apps and 39,9000 more iOS apps launched each month, how do you even compete?
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