Product Managers’ Guide for Selecting the Right Product Metrics Framework
Userpilot
APRIL 23, 2023
The Pirate/AARRR framework focuses on metrics at different stages of the customer journey: Acquisition, Activation, Retention, Referral, and Revenue. Adoption: how many customers use the product regularly to solve their problems. Some teams also include user stories as well as customer benefits in their extended impact maps.
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