The Impact of Working in a Product Trio
Product Talk
FEBRUARY 19, 2025
I was scrolling through my LinkedIn feed and a post caught my eye. It read: Marketing owns defining the ideal customer profile. And then went into details on why. A quick scan through the comments showed that not everyone agreed with this statement. Some people argued a different role owned defining the ideal customer profile (ICP) there were votes for product, sales, customer success, and even finance.
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