customer-feedback-strategy 
People-First Product Leadership
APRIL 15, 2025
Have you ever received that dreaded feedback to "be more strategic" in your product management role? Before joining an organization, ask about their approach to strategy: What is their current strategy? What prompts changes in strategy? His CEO's feedback? "I Who contributes to strategic decisions? The real issue?
Userpilot
APRIL 16, 2025
Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Data fragmentation prevents you from delivering the cohesive, personalized experiences your customers expect. Sound familiar? Which features need attention?
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The Product Guy
APRIL 15, 2025
Highlights from the Roundtable On Enterprise Customer Engagement: Users and buyers often have competing priorities – product teams must treat them as separate voices, not a unified one. Customer advisory boards arent just for updates – they should be used to test ideas, validate direction, and catch misalignment early.
UX Planet
APRIL 17, 2025
Imagine this: A potential customer lands on your eCommerce site, intrigued by your offerings. While UX is all about creating a delightful customer journey, CRO zeroes in on converting those delightful moments into actual sales. Ready to transform curious clicks into loyal customers? Sound familiar? The solution? Its awin-win!
Advertiser: Vanilla Forums
As with all things related to customers, there’s an art and science to effectively dealing with each of their ideas. In this eBook, we’ll show you: How to gather, prioritize, and select the best ideas from your customers and stakeholders. How to make internal feedback more effective and inclusive.
Product Talk
APRIL 16, 2025
Do they pair program with their customers to understand where there are gaps in their documentation or their endpoint coverage? Thats what I still use today (although youll see later this strategy also comes with limitations). Just like no product can serve every need for every customer, no API can serve every need for every developer.
Userpilot
APRIL 16, 2025
You must find the right balance of strategies that bring immediate results while driving long-term product growth. Successfully optimizing app conversion rates helps reduce customer acquisition costs while increasing revenue. Allowing users to customize their notification preferences. What is a good conversion rate for an app?
Advertiser: Vanilla Forums
As with all things related to customers, there’s an art and science to effectively dealing with each of their ideas. In this eBook, we’ll show you: How to gather, prioritize, and select the best ideas from your customers and stakeholders. How to make internal feedback more effective and inclusive.
Speaker: Hannah Chaplin, Director, Product Marketing at Pendo and Esther Edel, Product Operations Analyst at Pendo
Mobile apps are a key component to having a strong customer engagement strategy. They give companies the opportunity to directly connect with their customers while simultaneously getting feedback about their product/service. Most importantly mobile apps help companies build customer loyalty and increase sales.
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Speaker: Beth Vanderkolk, Lindsay Olson, & Amanda Peterson, The MURAL Community Team
Not only has the community offered a brilliantly collaborative space to MURAL customers, it has garnered excellent product feedback and ideation and has, in such a short time, proven itself a community worth emulating. How community has become integral to the MURAL strategy. So, how did they do it?
Speaker: Evan Leong - CEO & Founder, Product Signals
Customer feedback is integral to effective problem management and product development for senior product professionals. Despite its significance, many organizations struggle to collect and utilize feedback appropriately. July 26, 2023 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT
Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting
Companies have accomplished this through usability testing and real-time qualitative feedback from customers. However, most businesses struggle with formidable user testing and feedback processes. They will reveal trade secrets on: Turning customer feedback into actionable insights. Increasing profitability.
Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador
Often, product teams fall into the trap of creating a roadmap that doesn’t support timely customer feedback. This strategy is ineffective for developing a valuable product because it does not consider the volume of customer feedback. How to Incorporate Customer Feedback into Your Roadmap.
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At the end of the day, you’re building your product to meet customers’ needs and solve their problems. What better source of insight into what those are and how they’re changing than your customers themselves? You’ll learn: What voice of the customer programs are and why they matter.
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
Throughout this series, we have been discussing ways to innovate your feedback loops, and strategies for incorporating your customers into the heart of your product development systems. It is very common for your product operation team to feel overwhelmed with the amount of customer data that is available to them.
Advertiser: Vanilla Forums
As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Speaker: Cait Porte, SVP Product and Customer Experience, Zmags
Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Gathering feedback to uncover road blocks and objections. Strategies for getting to commitment, not consensus. How to involve and align key stakeholders in prioritization discussions.
Speaker: David Warren and Kevin O'Neill Stoll
How do you validate strategies, reduce risks, and ensure alignment with customer value? Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer engagement.
Speaker: Scott Baldwin of ProductBoard
Through in-depth user insights, a clear product strategy, and an inspiring roadmap. Listening to the voice of the customer (VoC) and utilizing product feedback and ideation are some of the most effective ways to do just that. How to create a tight and ongoing feedback loop. How can they work together to do that?
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In other words, continuous development enables progressive rollout techniques, which has given rise to a culture of experimentation, allowing teams to build better products based on real-user feedback and guaranteeing customer satisfaction.
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