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2017

Establishing Product Management; Product Management Tools

Good Product Manager

I’ve got a few exciting things going on right now so here’s a quick update… Establishing a Product Management Function. Through my work at SiriusDecisions, I’ve been helping several organizations that are setting up product management for the first time. My blog post Four Critical Steps for Establishing a Product Management Function highlights how to get the ball rolling in a situation like this. Survey: Product Management Tools.

Establishing Product Management; Product Management Tools

3PL Insights

I’ve got a few exciting things going on right now so here’s a quick update… Establishing a Product Management Function. Through my work at SiriusDecisions, I’ve been helping several organizations that are setting up product management for the first time. My blog post Four Critical Steps for Establishing a Product Management Function highlights how to get the ball rolling in a situation like this. Survey: Product Management Tools.

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How to Prioritize Product Backlogs in Three Easy Steps

280 Group

Prioritize Product Backlogs in Three Easy Steps Using effective, time-tested techniques to prioritize product backlogs is an important step in getting a product to market rapidly that meets customer needs. If you prioritize your backlog in a non-optimal manner then you may be wasting engineering resources by having them build features that aren’t the highest priority and don’t add the most value to your products.

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. By analyzing the behavioral differences between these cohorts, product managers can spot patterns at multiple points in the customer lifecycle. These patterns help guide product decisions to suit user needs more effectively and improve the user experience.

Get People Talking! How To Use Open-Ended Questions For Market Discovery

The Secret PM Handbook

The “product management system of record,” I called it.). Even if you aren’t (yet) an expert in your product, talking to customers one of the best ways to create value. It’s a great way to learn quickly about the relationship that customers have with your product if you are a new product manager, or new to the company. Up to a point, the more you know about the product and the space before these conversations, the better. Asking about our product.

Here’s Why Every Product Manager Must Learn to Love Data

UserVoice

It’s clear that data is here to stay, but many product managers are still yet to embrace data-driven product management…and they’re making a big mistake. Here’s why every product manager should start paying more attention to data ASAP: It’s Not as Complicated as it Looks. Product Management Careers are Trending Toward Data. At the same time, those managers who are capable of data-driven intuition will remain in demand, and increasingly so.”.

Scaling your Product Team: When and How to Start

UserVoice

So your organization is growing, your products are becoming more complex, and you’ve got more customers demanding your attention and new functionalities. These are all good things, but they can stress product teams that haven’t kept up with the rest of their organization’s growth. Product Management Product Management Process

Tracking your A/B tests

Mind the Product

In the first post I explained how to step up your A/B testing , and in this post I’ll look at how using a tracker spreadsheet can help you manage your A/B tests and better retain learnings from past ones. It’s common to want to look back on old A/B tests to inform new ones, and the tracker prevents you from having to trawl through messages and project management tickets to do this. The post Tracking your A/B tests appeared first on Mind the Product.

The PM’s Guide To Getting Stuff Done: Tackle Your To-Do List in 3 Easy Steps

UserVoice

Fortunately, there’s several easy ways you can tame your to-do list and improve your productivity–and in turn, your product. Task Management Tools for Product Managers. What it is: Trello is a project management tool that’s intended to keep groups organized, but it also works well for personal to-do list tasks. What it is: Asana is a versatile task management solution that allows you to manage both personal and team projects.

The power of a well-timed NO…and how to give one to your boss

UserVoice

But for product managers, the yes-man model definitely doesn’t work. Successful product leaders are initiators, risk takers and truth seekers, which can rub some folks the wrong way. And, as the person who decides what’s in and what’s out of a product release or roadmap, a product manager is often the one who must say “no.”. Real product decisions aren’t easy,” says Des Traynor of Intercom. Saying no is a true art.

How to Break Free of the Feature Factory by John Cutler

Mind the Product

In the closing talk of this year’s MTP Engage Hamburg, John Cutler looks at why his Medium post 12 Signs You Are Working in a Feature Factory touched a nerve for so many people in product development. John had umpteen conversations with product managers after the publication of his initial article, and he came to the conclusion that at its core the issue is about trust (or the lack of it).

Managing up as a newbie product manager

Roadmunk

I’ve been Roadmunk’s newest product manager for 120 days (give-or-take). I say peculiar for a couple of reasons: I joined a product organization as a product manager for a tool for other product managers. Roadmunk is a small product organization, so every day I report to and work with our CEO, Latif Nanji. The reason: I have to manage up A LOT. I’ve had to prove to Latif he doesn’t have to own product decisions; I can.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. It’s happened to the best of us; committing to a revenue projection is one of the trickiest parts of product management. If you knew how much money any given new thing would make, you’d be running a hedge fund instead of a product team, right? Over that period, what % of them will buy other products/services from you?

Enter The Matrix – Lean Prioritisation

Mind the Product

Prioritisation is a necessary evil of every product development lifecycle. Prioritisation is one of the most critical aspects of product development. Anyone involved in product (from junior product owner through to chief product officer) needs to be a guardian of “doing the right thing”. Effective prioritisation can be the difference between the success or failure of a product. Business Management Tools.

Product to Product: Atlassian’s Evan Michner on why PMs need to be great writers

Roadmunk

Welcome to our third episode of Product to Product —a podcast for / by product people. Listen below: In this episode we have Evan Michner , Principal Product Manager at Atlassian —specifically for their chat tools, Stride and HipChat. Evan is one of those product managers who, as he describes it, stumbled into product. After a few years of feeling meh about copywriting, he got invited to do “product-y stuff” for a new startup.

Using Analytics to Raise Prices and win new Customers

Mind the Product

In my experience, to succeed at data-informed product management you need to master “double-think” and be comfortable with two conflicting statements: “Be data-driven” and “don’t trust your data”. Analytics products aren’t perfect – sometimes data capture gets messed up, and slight changes to code can cause all sorts of anomalies. Doing just this with one of our products, we raised prices and won new customers.

How bad Ideas get on the Roadmap

Mind the Product

Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, Judging by what product managers have told us , my guess is that it sounds familiar to a good chunk of you reading this. Managing the “Shadow Product Team”. The more people understand how products actually get built, the better.

Seven Things you can Learn From WeChat Product Development

Mind the Product

But there are numerous instances where Chinese companies have stolen a march on their Silicon Valley counterparts with the introduction of innovative new products. Here are seven lessons product developers and designers can learn from WeChat product development: 1. Observe how products are used in ways you didn’t anticipate, and take advantage of those opportunities. Attaching a new product or feature to the things that people already do helps it go viral.

Smart Home Truths for Product Managers

Mind the Product

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. It’s the product strategy of companies like Amazon that will chart the final leg of the smart home industry’s journey: the one that will see smart gadgets getting into the mainstream and working seamlessly in our homes.

Pokemon Go: One Year On

Mind the Product

Given this, I wanted to revisit my original article and talk about how the game has evolved in the last year, and what lessons there are for us product managers. The vast majority of screenshots shared in the chat communities and Facebook groups don’t use AR; as a product manager, I wonder why they don’t kill the feature entirely. The post Pokemon Go: One Year On appeared first on Mind the Product. A year ago I wrote an article about the explosion of Pokemon Go.

25 must-read product management articles

Roadmunk

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. Some sit outside the product domain, but still directly pushed me as a product manager to connect and empathize with other team members.

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

As product managers, we instinctively know that planning things out in advance is impossible, because our work depends on a constant stream of testing, data and feedback. For bosses, I think there’s a perceived risk in moving from a safe and predictable feature roadmap to an experiment-based lean product roadmap. For example, here’s a lean product roadmap split into three time horizons: Current, Near Term and Future.

Get Your Team Experimenting More by Using One Little Word…

Mind the Product

For me, as for many, the idea of applying a scientific approach (experiments, hypothesis, etc) to product management came from Eric Ries in Lean Startup. In many ways, the concept was a game changer in how to approach validating product ideas and getting to product market fit. It may seem like a just a wording change, but it actually creates a change in mindset that has a noticeable impact on the product organisations I’ve worked with.

Talk product, eat pizza: Roadmunk’s first-ever Product & Pizza event

Roadmunk

Sending out invites to our first Product & Pizza event felt reminiscent of sending out invites to our first grade school party. We had a theme any product person could talk endlessly about: great mistakes. Fast-forward a couple months and we’ve got over 100 of Toronto’s savviest product people crammed into one room. Our panelists aired their dirty, messy product mistakes and shared lessons learned—relevant for PMs of any level.

4 Traits of Successful Product Leaders

UserVoice

Product managers may or may not be the “CEOs of product,” but how do you boss around a bunch of CEOs? Leading a product management organization is a unique role in modern technology companies, and one that was quite uncommon until fairly recently. there’s really no magic metric for product management. Who are product leaders, anyway? Contrary to popular belief, you don’t need to be a former engineer to be a product leader.

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Product Decisions: Are Customer Requests Overrated?

Mind the Product

As product managers, we are trained to focus on the customer. But I believe that this – contrary to conventional product wisdom – may be hurting your business. But, we – as product managers – have a higher responsibility, and that is to protect our business interests. These factors often far outweigh product considerations alone. Our product leader, the VP of product management at the time, didn’t seem convinced.

The Move From Product to a Service Mindset

Mind the Product

He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist skills that were once used to build highly defensible products were disappearing or being democratised. Products were starting to become commodities. The commoditisation of digital products happened very quickly—faster than anybody thought.

Why you Need a Sense of Urgency in Product

Mind the Product

Similarly, cultivating a sense of urgency within product teams is key to driving value creation from the team. A sense of urgency in product teams in vitally important for the continued success of a product. Keep it About the Product, not the Egos. Suddenly using the “right” technology or the “right” design paradigm becomes more important than improving the product so that the user gets more value from it.

Product Management is Culture Management

Mind the Product

Or “ How to Manage Software Development in Teams who Think Nothing Like you “ Product management has two diversity problems. Cultural homogeneity in product teams is dead, welcome cultural diversity. Our engineers and designers can come from anywhere, yet everything we learn about product management focuses on teams that consist mostly of white Westerners. Product managers who work with cross-cultural teams are in the crossfire.

Product Management 101 — Crash Course in Product Management (Introduction)

The Product Coalition

If you are visiting this page, there are chances you might be seeking an answer to one of the following questions – Having completed my formal education, how do I start my career in Product Management? Coming from a non-related industry, how do I break into Product Management? Being a Tech developer, how do I transition into a Product Manager role? I’m an entrepreneur; however, I lack any relevant experience to manage/scale my product.

Hiring a Product Manager: A Little Clarity Goes a Long way

Mind the Product

I realized I needed a good way to explain what it had taken me a while to see in the world of product management. As a product manager, I have a bias: I identify as a “UX-focused product manager” But I thought this was just a “me” thing. And most importantly, these attributes add color to how we approach product management. I also mentor a product manager.

A Day in the Life of a Product Manager

Mind the Product

This is the introductory piece to a series of interviews with product managers. I am on a quest to find out what different product managers do, how their role compares to product management theory, what their daily struggles are, and how I can become a great product manager myself. I want to become a great product manager, and hopefully down the road some people might also find my learnings interesting and useful.

Your Product Manager Super Power: Not Knowing Everything

Mind the Product

A friend, who’s recently become a product manager, asked me that recently. She’d inherited a technical product where the engineers already had a view of the direction and deliverables required. As a product manager, what should her role on the team be? The truth is that as a product manager you’re not supposed to know everything. It helps you as product manager to avoid the traps of jumping to conclusions and rushing to a solution.

Laura Klein – Introducing the User Map

Mind the Product

Who is your product for? You should know who is buying (or not buying) and using your product. As product managers, we already know and use a lot of user research tools. We can spend a lot of time working on a persona which does not actually lead to the outcomes we needed in our product. Personas can be incomplete, misleading or only describe your user rather than predict aspects of their behaviour that are relevant to your product.

Pros and Cons of Market Research Tactics

Mind the Product

But it’s a dangerous thing to add to your product. As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. So in the absence of a Rolodex of contacts, you’ve got to take it upon yourself as the product owner to use all of the means at your disposal to capture feedback on an idea and understand the pros and cons of each.

Why Your Product Must Stand for Something

Mind the Product

The insights in his book Dataclysm are fascinating, the one that jolted me because of its relevance to product management the most is the advantage of being polarising. I’ve found myself returning to Rudder’s premise of “death by a thousand mehs” periodically as a product manager and especially as a founder. Great products feel like they were designed by someone who knows exactly what your job is or what you’re trying to do.

Five Essential Steps for Getting into IoT Product Management

Mind the Product

You want to get into IoT product management, but where do you start? This trend is fuelled by companies around the world embracing the IoT trend and launching more and more products that are connected to the internet. I’ll be the first to admit that the IoT industry is very young, and there are many products out there that don’t seem to add a lot of value. But the reality is that the products that get all the attention are just the tip of the iceberg.

Three Superpowers of a Product Manager

Mind the Product

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. While there are a large number of tools which claim to help you to create value, for me, quite frankly, it boils down to only a few secret weapons which do not (most of the time) involve buying fancy software or subscribing to the latest project management doodads.

Why you Need a Product Analytics Playbook

Mind the Product

When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. Every product is different, of course. Amplitude has taken these best practices from across the industry and collected them in The Product Analytics Playbook. The first volume of the Product Analytics Playbook: Mastering Retention , is released today. You should also segment based on behavior in your product.

A guide to SaaS metrics for product managers

Roadmunk

While not the most glamorous part of a product manager’s job, tracking metrics reveal blindspots, foster stakeholder confidence and offer vital product (and organizational) health checks for PMs. Since SaaS business models aren’t super traditional and revenue/growth is measured in recurring units, there’s a ‘special’ subset of metrics for PMs to manage. Where your product falls on this model impacts which metrics you should monitor.

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