How to Spot a Product-Led Company

Michelle Yick
Product Coalition
Published in
8 min readMar 16, 2021

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Woman using flashlight to see into the unknown
Source: unDraw

As a product manager and consultant who helps organizations become successful technology companies, I’ve learned a lot about what makes companies succeed and fail. Regardless of the industry and company size, I’ve noticed that the most successful long-term businesses are “product-led”. What does that even mean, and how can you tell if a company is product-led?

What is a product-led company?

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“I have no special talents. I am only passionately curious.” — Albert Einstein