‘Boring’ B2B customer interviews and how to turn that around
Published in
3 min readDec 13, 2023
I genuinely believe in talking to your customers. In B2B that sometimes can be… underwhelming. But it does not have to.
Why the B2B customer interviews can feel ‘dry’
Customer interviews can be insightful, you can tap into underlying emotions and unresolved motivational conflicts, understand the ‘why’…
