5 Ways Your Company May Be Misusing OKRs

Itamar Gilad
Product Coalition
Published in
1 min readMay 22, 2019

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Since their invention at Intel in the late 1970s, Objectives and Key Results have amassed a huge following. It certainly helps that Google, Amazon, Dropbox and other tech super-companies attribute so much of their success to them. John Doerr’s book Measure What Matters is further fueling this fire. Many companies are either implementing or have already implemented OKRs. It’s the tool I get asked about the most.

But here’s the thing — OKRs are just containers for goals. They serve bad goals just as well as they do good goals. In fact, of all the management tools, OKRs are the easiest to misuse, overuse and abuse — many companies fall into this trap. This is a major problem because bad OKRs can amplify the issues the org is troubled with rather than fix them.

In this article I’ll go over some of the most common issues I see with OKRs and ways to address them.

The full, updated version of this article is published here: https://itamargilad.com/5-ways-your-company-may-be-misusing-okrs/

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Product, strategy and growth consultant and speaker, ex-Google product manager (Gmail, Youtube)