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“Customer Focus” Going Wrong

Many claim they are customer-focused, only a few actually are. This article will help you understand why.

Sergey Rudenko
Published in
8 min readOct 19, 2020

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In the new millennia, all businesses are trying to be customer-centric to win the hearts of their target audience and thus win the competition. On paper it all sounds clear — just focus on your business’ customers, understand their context…

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Tech enthusiast and product leader (Amazon PM Tech, ex Riot Games, ex Microsoft, Nokia), author of something awesome in the future;)