Centralize Your Product Feedback: Here Are Five Reasons Why

Martin Michalik
Product Coalition
Published in
6 min readJan 29, 2023

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There’s no doubt that talking to customers and collecting their feedback is one of the most required skills for Product Managers in the software industry. Yet, in many organizations, the feedback is collected ad-hoc and afterward lies lost, scattered in many channels, losing its value. As a result, the quality of the product built can be impacted significantly, especially in B2B software…

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