How To Test Product Concepts Faster Than Using Paid Marketing Services

Gabriyel Wong
Product Coalition
11 min readMay 11, 2023

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I was trying to get a sense of the market interest in a SaaS product I built. It was an early cut of the product but was functional. I tried using more conventional approaches to get sign-ups but none of them proved to be easy or efficient.

I’m not saying they are bad but to reach marketing efficiency with advertisement platforms you will need…

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Aspiring polymath, experienced product and technology leader. Coffee addict, stubborn FPS gamer, part-time philosopher.