Discover the Untapped Potential of Service Blueprint’s Back-stage in 3 Simple Steps

Jerel Lee
Product Coalition
Published in
4 min readFeb 12, 2023

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Source: https://www.nngroup.com/articles/service-blueprints-definition/

You are not alone if you’ve ever questioned whether there is more to the back-stage of a service blueprint. In my experience, the back-stage of a service blueprint has a tremendous amount of unrealised potential.

The service blueprint is a key design artefact comprising both the front- and back-stage, separated by the line

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