Elevate Your Service Blueprint: Integrate Business Processes to Achieve Maximum Impact
Published in
3 min readMar 13, 2023
Business processes are intrinsic to the successful delivery of a good or service and ultimately, the satisfaction and retention of the customer.
A business process can be defined as ‘collection of related, structured activities/tasks by people/equipment in which a specific sequence produces a service or product’. Given the sequential order of most experiences, we should be embedding business processes both in the front- and back-stage of a service blueprint. For the former…
