Why Acting Like the “CEO” of Your Product Might Be Doing More Harm Than Good.

John McDonald
Product Coalition
Published in
7 min readJul 6, 2022

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Fifteen years ago Ben Horowitz published his now famous memo, “Good Product Manager/Bad Product Manager” in which he posits that “A good product manager is the CEO of the product”. In a lot of ways, I think Ben was right on the money, but here’s the problem… many a product managers use this line as a justification for their behavior, and don’t seem to…

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