Why I had to turn to No-Code tools at scale-up
In the arena of Product Management 👩🔬
It was my first 3 months into a company that had ambitious plans (and still does) to grow. What this usually means is that amongst Shareholders, Board of Directors and the C-Suite are expectations that need to be reported on. The usual stuff.
I was working a new and exciting project that still needed to prove itself. Yes the strategy was set, but as all PM’s will tell you:
We need more developers
The current challenge was that we had been building a lead-capture form to collect leads from a new marketing campaign that was about to go out and even though the Operations Lead understood that we were not going to have to rely on a manual process of Spreadsheets to save leads into, I could sense he was nervous about the whole thing.
What if we get more customers than expected? You don’t understand James, I need all the information I need in a suitable manner because once leads come in the pressure is on to deliver
It’s all about the bottom line at the end of the day 👨💼
The pressure was on. I wanted to give us the best chance of success and even though I could sense we were going to have good conversions with our email campaigns, on the commercial side, I knew we’d have an issue if we couldn’t process leads efficiently. I had my eye on the bottom line and needed this to work.
No-Code saves the day 🛠️🕺
🤔 I remembered that we had been using FormsCarry and was going to use a Zap to a Google Sheet anyway. If we could just get those leads into the most basic CRM that this not so tech-savvy sales Operations Lead could use. 💥 Trello saves the day
It felt like how Jordan must have felt with those buzzer-beater moments
What’s funny is that I had been working with no-code tools with people building side-hustles for time but I never thought that I would be using it at a company with 180+ employees.
- I wonder how many people in the same situation would have pushed back the release until we could buy and expensive CRM?
- I wonder how many people would have spent some of the development budget on getting their CRM configured even integrated?
Turning to no-code solutions allows us to quickly solve our problems with tools that are easy to use and are within our capabilities
