Apptentive

The Two Keys to Improving Mobile Customer Experience

Apptentive

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.

7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.

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How to Collect More In-App Feedback (and What to Do With It)

Apptentive

Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback.

Four Lessons from Ian Hassard, Senior Manager of Product Management at Auth0

Apptentive

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

Monitoring AWS Container Environments at Scale

In this eBook, learn how to monitor AWS container environments at scale with Datadog and which key metrics to monitor when leveraging two container orchestration systems (ECS and EKS).

Learn How Dunkin’ Uses Apptentive to Improve Mobile Customer Experience

Apptentive

Back in 2019, the Apptentive team had an opportunity to sit down with the team at Dunkin’ to learn more about how they use Apptentive to improve the Dunkin’ customer experience.

18 Product Management Challenges and How to Overcome Them

Apptentive

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems.

How to be a Great Product Manager According to Experts at Auth0, Mailchimp, SAP Concur, and productLivity

Apptentive

Coffee and product managers are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Auth0, Mailchimp, SAP Concur, and productLivity.

4 Lessons from Product Management Experts

Apptentive

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

What is Product Engagement, and Why Does it Matter?

Apptentive

Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers.

Feedback: The Secret to Innovating Your Product Development Process

Speaker: Liz Love, Chief Commercial Officer at ProdPad

Join Liz Love, Chief Commercial Officer at ProdPad as she details how product feedback can improve your product development process while mitigating stakeholder conflict, constant feature requests, failed launches, unexpected outcomes, unhappy users, and complexity.

Product Feedback: What It Is, Why It Matters, and 7 Steps to Success

Apptentive

Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points.

How to Improve Product Adoption: Proven Strategies for Product Managers

Apptentive

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

Why You Should Use Mobile Surveys to Drive Customer Engagement and Product Feedback

Apptentive

Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient.

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Best Practices for In-app Messages

Apptentive

The opportunity to connect with customers has never been greater than when you’re in their pockets. In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot.

How a Strong Customer Engagement Strategy Can Improve the Usability of Your Product

Speaker: Hannah Chaplin, Director, Product Marketing at Pendo and Esther Edel, Product Operations Analyst at Pendo

Join Mobile expert Hannah Chaplin as she shares best practices and real examples to help you improve your mobile apps with in-app guides.

The Two-minute Quiz That’ll Help You Prioritize Product Management Tasks

Apptentive

We all want to be as efficient as possible, but it’s not easy—especially as your list of product management tasks grows. Are you stuck on your list of product management tasks? Unsure how to tackle a new request or bug? If you have two minutes to spare, we can help!

Beyond NPS: Impactful Mobile Survey Questions and Use Cases

Apptentive

Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey.

2021 Engagement Benchmarks for Education Apps

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Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country.

Engagement Benchmarks for Business Services Apps

Apptentive

Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home.

Assess and Advance Your Organization’s DevSecOps Practices

In this white paper, a DevSecOps maturity model is laid out for technical leaders to use to enable their organizations to stay competitive in the digital economy.

2021 Engagement Benchmarks for Media Apps

Apptentive

Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs.

What is the Voice of the Customer (VOC)?

Apptentive

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates.

30 Steps to Mobile App Launch

Apptentive

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing.

2021 Mobile App Engagement Benchmark Report

Apptentive

2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report.

Address the Challenges of Siloed Monitoring Tools

Companies frequently experience monitoring tool sprawl. Find out why monitoring tool sprawl occurs, why it’s a problem for businesses, and the positive business impacts of monitoring tool consolidation.

What Product Management Metrics Really Measure?

Apptentive

Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Retention and engagement. Customer experience.

6 Ways to Improve Your Product Experience

Apptentive

What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application.

5 Ways to Meet Customers Where They Are

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Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere.

Beat Your Competition: Building a Stand-out Mobile Customer Experience

Apptentive

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Almost every article started out with a long opening paragraph explaining the importance of mobile.

Cloud-Scale Monitoring With AWS and Datadog

In this eBook, find out the benefits and complexities of migrating workloads to AWS, and services that AWS offers for containers and serverless computing.

Engagement Benchmarks for Food and Drink Apps

Apptentive

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift.

Revive Your Product Roadmap

Apptentive

2020 completely changed the way we approach digital product planning (pretty crazy since nothing else really changed in 2020, right?).

The Top Mobile In-App Feedback Tools of 2021

Apptentive

Now, more than ever, your customers want to be heard. They’re itching to give you feedback. Do you have the right tools to capture that voice? If you don’t, you need to get those in place – and fast. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021.

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How Mobile Product Managers Can Increase Productivity

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Mobile product managers handle an extremely long list of competing tasks—sometimes resulting in progress paralysis.

What E-Commerce Performance Metrics Are CTOs Monitoring?

In this eBook, Danny Miles, CTO of Dollar Shave Club, reveals an efficient framework for thinking about and prioritizing the performance metrics that matter most to him, providing a blueprint for fellow e-commerce CTOs to follow as they evaluate their own business.

Q&A with Digital Transformation Experts: Liz Jensen from Visa

Apptentive

As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars.

Six Remote Mobile Product Manager Tips

Apptentive

This year has been interesting to say the least. With most companies transitioning to part-time (if not full-time) remote work, teams are being forced to be creative in the ways they communicate and work efficiently. For product managers , this has posed some unique challenges. We’re here to help!

2021 Engagement Benchmarks for Utilities Apps

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One size did not fit all for Utilities apps in 2020. Depending on industry (energy, manufacturing, security, et. issues with supply chains, global price drops, and budget constraints impacted each brand differently.

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The Top Mobile App Trends from 2020

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COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. It has also changed how we interact with our favorite stores, restaurants, and service providers – even our healthcare providers.

The Hitchhiker’s Guide to Embedded Analytics – 4 Mission-Critical Steps to Take on Your Analytics Journey

The right analytics capabilities will turn data into valuable insights for your end users. This research-based guide, derived from insights of industry professionals, will allow you to create an optimal strategy for acquiring those capabilities.