Apptentive

How Mobile Customer Loyalty Programs Increase Customer Retention and Drive Revenue (with Examples)

Apptentive

It’s common knowledge in the retail world that mobile customer loyalty and reward programs work wonders to keep customers coming back time and time again. If you look at almost any major retailer, you’ll find a reward or loyalty program tied to their growth strategy.

The #1 Mobile Customer Engagement Secret

Apptentive

Have you ever been looking for a recipe online but have to scroll all the way through a long, drawn-out story about the author’s family to get to the actual recipe? We won’t do that to you today.

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Goodbye 2021, Hello 2022

Apptentive

From celebrating our ten-year anniversary to being recognized as one of the 100 Best Companies to Work For by Seattle Business Magazine to the publication of our sixth annual Mobile Customer Engagement Benchmark Report and much more detailed below, 2021 was a tremendously successful and exciting year for Apptentive.

The Two Keys to Improving Mobile Customer Experience

Apptentive

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.

The Complete R&D Funding Guide: How to Get the Funding You Need!

Speaker: Kevin Goldsmith, Chief Technology Officer at Anaconda | Peyman Pouryekta, CEO and Technology Advisor | Bob Webber, VP Product Flow Optimization, Construx

In this interactive panel discussion, we will address common pitfalls of investments for CTOs and VPs of Engineering and will teach you how to manage your investments with confidence and properly allocate resources across business priorities.

7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.

Three Key Product Management Lessons from the Founder and CEO of productLivity

Apptentive

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

[Webinar] Product Lessons from Experts at Disney, Redfin, and T-Mobile

Apptentive

Coffee and PMs are the perfect blend. Get your cup of coffee ready and watch our product management panel discussion in the comfort of your own office or home. You will be hearing from product professionals from leading brands like Disney, Redfin, and T-Mobile.

The Ultimate Guide to Closed-loop Feedback

Apptentive

While closing the loop certainly benefits companies by helping inform product roadmaps, drive marketing initiatives, and increase customer loyalty, it also benefits customers directly to know their voice is being heard (and acted upon!).

Four Key Product Management Lessons from Jessi Alva, Director, Technical Product Management at SAP Concur

Apptentive

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

Optimize the Performance of Your Serverless Functions

Run mission-critical applications on serverless without sacrificing visibility.

Learn How Dunkin’ Uses Apptentive to Improve Mobile Customer Experience

Apptentive

Back in 2019, the Apptentive team had an opportunity to sit down with the team at Dunkin’ to learn more about how they use Apptentive to improve the Dunkin’ customer experience.

18 Product Management Challenges and How to Overcome Them

Apptentive

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems.

Four Key Product Management Lessons from a Product Manager at Mailchimp

Apptentive

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

How to Collect More In-App Feedback (and What to Do With It)

Apptentive

Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback.

The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today's data-driven applications. And they won’t cut it for your end users, your development team, or your business. Learn how 5 companies used embedded analytics to achieve huge returns and greater value than anticipated.

How to Improve Product Adoption: Proven Strategies for Product Managers

Apptentive

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

Learn How Pilot Flying J Uses Apptentive Mobile Surveys and Fan Signals™

Apptentive

The Pilot Flying J product team set a goal to build more features that aligned with what was most important to their loyal customers.

So, You’ve Collected Customer Feedback – Now What?

Apptentive

What exactly are you supposed to do after you collect mobile customer feedback? And how do you use that data to inform business decisions? In this webinar , we took a deep dive into best practices and nuances of closed-loop mobile feedback.

4 Lessons from Product Management Experts

Apptentive

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

Four Lessons from Ian Hassard, Senior Manager of Product Management at Auth0

Apptentive

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences.

Product Feedback: What It Is, Why It Matters, and 7 Steps to Success

Apptentive

Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points.

Beyond NPS: Impactful Mobile Survey Questions and Use Cases

Apptentive

Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey.

30 Steps to Mobile App Launch

Apptentive

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing.

Data-Driven Performance Feedback Helps Teams Improve Customer Outcomes

Speaker: Mickey Mantle, Founder and CEO at Wanderful Interactive Storybooks | Ron Lichty, Consultant: Interim VP Engineering, Author, Ron Lichty Consulting, Inc.

In this webinar Mickey Mantle and Ron Lichty will teach you why its important to have data driven performance reviews, the most effective way to use data in performance reviews, and how this data helps to align your employee proficiency with your company goals.

2021 Engagement Benchmarks for Education Apps

Apptentive

Education was one of the hardest hit industries in 2020. Quick transitions to remote learning, usage and integration hurdles, lack of funding for new tech, and massive fluctuations in MAU all played a role in delivering a challenging year for educators and education technology across the country.

Engagement Benchmarks for Business Services Apps

Apptentive

Brands in the Business Services category faced diverse 2020 challenges. Some companies (like those focused on work collaboration or expense management) faced hurdles early on in the year that flattened as employees became more comfortable working from home.

What is the Voice of the Customer (VOC)?

Apptentive

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates.

2021 Mobile App Engagement Benchmark Report

Apptentive

2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report.

Monitoring AWS Container Environments at Scale

In this eBook, learn how to monitor AWS container environments at scale with Datadog and which key metrics to monitor when leveraging two container orchestration systems (ECS and EKS).

What is Product Engagement, and Why Does it Matter?

Apptentive

Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers.

The Two-minute Quiz That’ll Help You Prioritize Product Management Tasks

Apptentive

We all want to be as efficient as possible, but it’s not easy—especially as your list of product management tasks grows. Are you stuck on your list of product management tasks? Unsure how to tackle a new request or bug? If you have two minutes to spare, we can help!

5 Ways to Meet Customers Where They Are

Apptentive

Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere.

How to be a Great Product Manager According to Experts at Auth0, Mailchimp, SAP Concur, and productLivity

Apptentive

Coffee and product managers are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Auth0, Mailchimp, SAP Concur, and productLivity.

The Hitchhiker’s Guide to Embedded Analytics – 4 Mission-Critical Steps to Take on Your Analytics Journey

The right analytics capabilities will turn data into valuable insights for your end users. This research-based guide, derived from insights of industry professionals, will allow you to create an optimal strategy for acquiring those capabilities.

2021 Engagement Benchmarks for Media Apps

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Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs.

Beat Your Competition: Building a Stand-out Mobile Customer Experience

Apptentive

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Almost every article started out with a long opening paragraph explaining the importance of mobile.

Why You Should Use Mobile Surveys to Drive Customer Engagement and Product Feedback

Apptentive

Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient.

Events 150

Q&A with Digital Transformation Experts: Liz Jensen from Visa

Apptentive

As a business concept, we’ve talked about digital transformation for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars.

Scaling Agile With Collaborative Learning

Speaker: Yuval Yeret, Enterprise Agile Coach, AgileSparks; Aryeh Sivan, Senior Director of Engineering, Akamai Technologies; and Yuval Zach, VP Customers, Shamaym

Continuous learning is a new addition to the Scaled Agile Framework. Join us for a panel discussion with Akamai, AgileSparks, and Shamaym sharing successful strategies for scaling Agile and practical takeaways for your team.