Apptentive

Customer Love Stories Podcast: Episode 10

Apptentive

How do Portland Timbers and Barak Obama both use authenticity, storytelling, and community to build lifelong fandoms?

Top Product Management Resources to Help PMs Do More With Less

Apptentive

Product managers are facing a bevy of external challenges in 2022. The economic outlook is changing, the digital transformation continues, and PMs are now asked to do more with less. .

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Business Services Apps: 2022 Mobile Customer Engagement Benchmarks

Apptentive

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Brands in Business Services had varied experiences in 2021. Those focused on shipping still felt the sting of the pandemic as local and national supply chains continued to reel.

NPS+: 5 Steps to Get More Out of NPS Surveys

Apptentive

An article in the Harvard Business Review introduced Net Promoter Score (NPS) surveys to the business world nearly twenty year ago. NPS surveys changed the way businesses gauge customer experience and are still widely used today.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

The 6-Step Checklist to Improve Your Mobile Feedback Strategy

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At the end of the day, many customers feel that providing feedback is simply too cumbersome, too time-consuming, and too difficult.

Personal Services Apps: 2022 Mobile Customer Engagement Benchmarks

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The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family.

Five Steps to Create a Holistic Mobile Customer Feedback Solution

Apptentive

As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. In 2022, mobile eCommerce sales are expected to hit $437 billion, a 21.5 percent increase from 2021.

What is Customer Engagement, and Why is it Important in 2022?

Apptentive

“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). What is customer engagement?

How to Use Voice of the Customer Data to Improve Your Product

Apptentive

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates.

How to Choose the Right Business Intelligence Vendor

How does your current BI vendor stack up against the competition? Who’s the perfect vendor for your business needs? Find out by downloading your complimentary copy today!

Media Apps: 2022 Mobile Customer Engagement Benchmarks

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The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music.

5 Types of Mobile Survey Questions to Better Understand Customer Sentiment

Apptentive

A mobile survey that is served to your customers at the right place and right time helps you understand who they are, why they use your app, and what improvements they want to see. Understanding and acting on emotion and sentiment are key to any customer experience strategy.

Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Apptentive

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Mobile interaction and response rate benchmarks.

Customer Love Stories Podcast: Episode Eight

Apptentive

It’s not just a phase, mom! Well, maybe it was. In this episode of Customer Love Stories, Melanie and Robi use the emo music community to understand the phases of fandom.

How to Run Your Business Like a CPO: Product Management From a Pro

Speaker: Karl Rumelhart, CPO at Gainsight

Join Karl Rumelhart, CPO at Gainsight, to discover key insights from a CPO perspective on how product teams can make an impact on their organizations, even in today’s economic climate.

Mobile App Retention and Loyalty: 2022 Customer Engagement Benchmarks

Apptentive

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI.

How to Use Feedback to Improve Mobile Customer Experience in 4 Steps

Apptentive

From adding features to modifying the user interface, the directions you can take your mobile app are endless. The bandwidth of your development team, not so much.

Customer Love Stories Podcast: Episode Seven

Apptentive

In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Jason Pace, former Senior Architect at Alkami Technologies and now current Software Engineering Manager at Apptentive.

How to Measure, Analyze, and Use Mobile Customer Sentiment

Apptentive

From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. It can feel daunting to sit on so much customer data when you don’t know where to start or why you should even be measuring customer sentiment in the first place.

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

The Two Keys to Improving Mobile Customer Experience

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For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.

QSRs, Food Services, and Restaurants: Mobile Customer Engagement Benchmarks

Apptentive

Subcategories: Restaurant, Food Services. In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Food and Drink category.

Mobile App Customer Sentiment: 2022 Customer Engagement Benchmarks

Apptentive

The following data and information is from our 2022 Mobile App Customer Engagement Report. Understanding consumer sentiment starts with gauging consumer emotion. Apptentive’s Love Dialog feature is used to gather the data, which starts with a simple “yes” or “no” question: “Do you love our company?”

Travel Apps: 2022 Mobile Customer Engagement Benchmarks

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The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto.

Travel 170

The Benefits of Infused Analytics for SaaS Applications and Companies

If you want to be successful, you need the best technologies, and the best technologies come from having the best embedded partners. See how infused analytics can take your SaaS applications to the next level.

Customer Love Stories Podcast: Episode Six

Apptentive

In this episode, Apptentive CEO and Co-founder, Robi Ganguly, sits down with Kat Simpson, Associate Creative Director (Strategy) at Tether. While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco.

Mobile App Ratings and Reviews: 2022 Benchmarks

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Consumers are more skeptical of digital marketing than ever before, and peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion.

4 Steps to Boost Mobile Customer Retention

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We all know that retaining customers costs less than acquiring new ones. So, why does it often get deprioritized in favor of customer acquisition and app downloads? Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked.

Finance Apps: 2022 Mobile Customer Engagement Benchmarks

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The following data and information is from our 2022 Mobile App Customer Engagement Report. Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Healthcare Apps: 2022 Mobile Customer Engagement Benchmarks

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Healthcare App Subcategories: Medical, Fitness, Health Insurance. In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Healthcare category.

7 Key App Marketing Strategies

Apptentive

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. With 6.4 billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must.

Introducing: 2022 Mobile Customer Engagement Benchmark Report

Apptentive

Trends that will define the year in mobile—and beyond. If 2020 was the shift to mobile, 2021 was the year we saw it reflected in the numbers.

The State of Mobile Consumer Engagement 2022

Apptentive

Our annual deep dive into mobile consumer engagement. Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success.

Scaling Agile With Collaborative Learning

Speaker: Yuval Yeret, Enterprise Agile Coach, AgileSparks; Aryeh Sivan, Senior Director of Engineering, Akamai Technologies; and Yuval Zach, VP Customers, Shamaym

Continuous learning is a new addition to the Scaled Agile Framework. Join us for a panel discussion with Akamai, AgileSparks, and Shamaym sharing successful strategies for scaling Agile and practical takeaways for your team.

How Mobile Customer Loyalty Programs Increase Customer Retention and Drive Revenue (with Examples)

Apptentive

It’s common knowledge in the retail world that mobile customer loyalty and reward programs work wonders to keep customers coming back time and time again. If you look at almost any major retailer, you’ll find a reward or loyalty program tied to their growth strategy.