How Redefining Competition Can Revolutionize Your Business Strategy

“We’re living at a time when attention is the new currency.” — Pete Cashmore

David Gattig
Product Coalition
Published in
7 min readMar 25, 2024

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Diving into the heart of today’s market dynamics reveals a fascinating evolution in the concept of competition. Gone are the days when our focus was solely on those who offered similar products or services.

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Working in Product at Bridgemaker with a passion for entrepreneurship, product leadership, rapid prototyping, gamification, and user-centric design.