bpma ProductHub

The 7 Product Dimensions: A Guide to Asking the Right Questions

bpma ProductHub

By John Zilch – Upon embarking on my first stint as a product manager, I happened to run into an experienced product executive one day in passing. I asked him for advice and he obliged. He replied rather succinctly: “Ask questions, and then go add value.” He was never one to ramble on.

How do I get into Product Management?

bpma ProductHub

The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page. Justin asked: “Is an MBA a pre-requisite for Product Management?” I thought that was a fascinating question.

Trending Sources

5 Things to Remember When Running a Design Sprint

bpma ProductHub

by C Emera Trujillo. Design sprints are all the rage these days and with good reason. As a flexible design framework, the design sprint can yield creative solutions that stakeholders & customers want.

Statistical Factors that Contribute to High Performance on Product Teams

bpma ProductHub

Contributed by Greg Geracie. Actuation Consulting has been conducting research on what separates high performance product teams from the pack.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

Interview: A Chat with BPMA Mentor and Edx CTO, Mark Haseltine

bpma ProductHub

Last fall, I had the opportunity to begin a six month mentorship program through the BPMA. Being paired with my mentor Mark Haseltine, CTO at Edx, was a unique and valuable experience. I recently had a chance to sit down with Mark and discuss the product ecosystem and Boston tech scene as a whole.

Product Roadmap Success: BWP Hosts Lively Roundtable Discussion

bpma ProductHub

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions.

Story: Career Advice and Growing in Product Management

bpma ProductHub

The founders of the Boston Women in Product share their story of how they started in product management, some of the challenges they faced and how mentors helped them navigate through these experiences. Cait Porte , Vice President of Product Management, Zmags.

Climbing the Product Management Career Ladder

bpma ProductHub

Contributed by John Mansour. Before your mind wanders too far, let’s set the record straight. In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

Backlog Refinement Takes You from Vision to Value

bpma ProductHub

Contributed by Ellen Gottesdiener and Jeff Sutherland. Deliver Value Sooner. Backlog refinement prepares your backlog for development. Investing in doing this well helps you deliver sooner, can double your productivity, and builds strong collaboration—the backbone of high performance teams.

Product Management Memory Lane with Alyssa Dver

bpma ProductHub

Contributed by Saikrishna Chavali. Kicking off the 2017 BPMA calendar is Alyssa Dver on using Neuroscience to build confidence. While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s.

The competitive advantage of BPMA sponsored groups

bpma ProductHub

An Agile Product Open meetup recap. By Lisa Sieverts – The BPMA sponsors many different groups that provide practical educational and workshop type events.

Developing Product Management Confidence

bpma ProductHub

Contributed by Saikrishna Chavali and Jeff Segarra – Noted professor of business at Harvard Business School, Rosabeth Moss Kanter states that, “Confidence isn’t optimism or pessimism, and it’s not a character attribute. It’s the expectation of a positive outcome”.

Ways to Define Success and Measure Value for your Product Features

bpma ProductHub

A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers. How do we quantify and measure the value, and incorporate the findings into our product plans and roadmaps?

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Interview: Advice for the Innovator’s Dilemma with Paul Young

bpma ProductHub

Interviewed by Lance Morganelli. For more than a decade people, departments and entire companies (including his own) have asked Paul Young, currently Vice President of Products at Pragmatic Marketing , to deliver successful and continuously improving products.

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. These key objectives capture details like who is responsible, how it will be measured, and specifically when it will get done.

B2B 11

Steps Executives Can Take To Improve Performance

bpma ProductHub

Contributed by Greg Geracie. In a recent post for the Boston Product Management Association I outlined several steps that members of product development teams can take to improve the performance of their teams.

The Best Product Managers are Great Communicators

bpma ProductHub

Interviewed by Oksana Reznichenko. Dinneen Grably graduated from Bridgewater State University with B.S. in Business Marketing and started her career as a press attaché and assistant director in communication for the Massachusetts Secretary of State at State House in Boston.

6 Reasons Why Boston is a Great Place to be a Product Manager

bpma ProductHub

Contributed by Steve Robins. The Boston area may just be the best place to be a product manager today. Here’s why. Reason #1: Boston is an Innovation Hub. Boston is the innovation capital of the USA – if not the world.

Resume and Interview Workshop with Keith Klein

bpma ProductHub

Contributed by Cait Porte. In November, the Boston Women in Product (BWP) hosted an event with the support of Keith Cline. The event focused on resume writing and interview preparation specific to the Product Management function.

Breakfast and Mentoring: Thoughtful Roundtable

bpma ProductHub

Contributed by Nina Mitchell, Volunteer for the BPMA Mentorship Program. To kick off the new session of the BPMA Mentorship Program, we organized a breakfast and roundtable at the GoDaddy offices in Cambridge. Our gathering provided mentors and mentees the opportunity to meet in person.

Rebooting Product Usability Testing for Much Better Insights

bpma ProductHub

Contributed by Mitch Solomon. Usability Testing – Something Has Always Seemed Off… Something has never seemed quite right to us about how product usability testing is done.

The (Really) Big Picture of Online Lead Generation Marketing

bpma ProductHub

Contributed by Brad Shorr. There’s more to generating online sales leads than meets the eye — even the eye of an experienced marketing professional.

B2B 11

From Engineering To Product Management: The Two-Step Career Move

bpma ProductHub

Contributed by John Mansour. The transition from engineering to product management is one of the most difficult. Of all roles that touch the product, engineers are the furthest removed from the market and the customers. It can be done successfully however, as many engineers have already proven.

Understand Your Power To Claim Your Value (Part 3 of 3)

bpma ProductHub

Contributed by Sarah McCrary. This is the third post in the “Understand Your Power To Claim Your Value” series. Previous posts identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources.

Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

Contributed by Sarah McCrary. This is the second post in the “Understand Your Power To Claim Your Value” series. In the previous post, we identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources.

Book review: “Product Roadmaps Relaunched”

bpma ProductHub

How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. Todd Lombardo, Bruce McCarthy, Evan Ryan and Michael Connors. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners. The book is packed with examples and best practices.

Changing the trajectory of your career: A September BPMA event you can’t miss

bpma ProductHub

By John Zilch – This blog post is based on an interview conducted with Brian Lawley, the CEO and Founder of the 280 Group.

Eat, drink, and product: Sharing lessons from the field

bpma ProductHub

If you’ve been in product management for a while, you have the scars to prove it. The process of developing and bringing products to market is as unique, different and varied for every business and product as there are food choices in a supermarket.

How to track and ensure the success of your product

bpma ProductHub

By Matt Cannon – You’ve spent countless hours with your product team designing, developing and finally launching your product. It’s been an exhausting process and by all accounts you feel you are in the best position for success.

Here’s how to develop the most successful user stories

bpma ProductHub

By Jeffrey Segarra – The precision and quality of your product requirements determine if your product will succeed or fail in the marketplace. Developing product requirements is part science and part art.

Workshop: How to Get the Most Out of User Interviews

bpma ProductHub

A Hands-on Event on June 14th, 2017. By Garima Painuly – As product managers, we know we should obsess over our customers.

Serve Fewer Markets. Win More Deals.

bpma ProductHub

by Sarela Bliman-Cohen. Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product.

Resume and Interview Workshop with Keith Cline

bpma ProductHub

Contributed by Cait Porte. In November, the Boston Women in Product (BWP) hosted an event with the support of Keith Cline. The event focused on resume writing and interview preparation specific to the Product Management function.

Managing an Existing Product: Day 1

Under10 Playbook

An important skill for a product manager is the ability to parachute into an existing product and land on your feet. When parachuting into an existing product you have to immerse yourself in your new company and learn as much as you can as quickly as you can.

B2C 119

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

1 Focus on Goals and Benefits.

The Worst that Could Happen

Under10 Playbook

Do you plan for the worst? Do you list out the worst things that could happen during your release and come up with ways to mitigate the risks? Do you have contingency plans if something does go wrong?

Focus on the Metrics that Matter: Identifying Your Product’s Key Metrics and KPIs

UserVoice

We live and work today in a world that is increasingly data-driven, but we cannot successfully adopt a data-driven approach to decision making without first identifying the metrics that matter most.