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A Rearview Mirror for Your Product Roadmap

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How the past can provide context for your future plans. For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. Todd Lombardo, Evan Ryan, and I interviewed over 80 practicing product people.

Am I a Product Manager or a Product Owner? Part 2

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By Ellen Gottesdiener Part 2: 5 Ways to Untangle the Mess In part 1 of this blog, I outlined the confusion between what a Product Manager does and what a Product Owner does. The difference and overlaps between product management and product ownership work illustrated how activities span both strategic and tactical product management. With… Product Strategy

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Customer transitions are funny and exciting beasts in the enterprise product world!

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By Saikrishna Chavali – You learn the power of status quo, and the challenges our power users face within their own firms. Product teams at vendors are tripping over themselves trying to get customers to use the latest products and features. But not everybody thinks as such. Not because customers don’t want the “best experience”. Yes,… Product Marketing

Am I a Product Manager or a Product Owner? Part 1

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By Ellen Gottesdiener Part 1: Confusion Abounds With the maturing of the software industry and with an overwhelming acceptance of agility, I am still surprised at the inconsistency and overall confusion between what product managers and product owners do. On a panel I participated on this very topic, the presenters had different, sometimes contradictory perspectives.… … Product Strategy

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.

BWP 2017 Year in Review

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Boston Women in Product 2017 Year in Review: By Emera Trujillo. 2017 has been an exciting year for Boston Women in Product. With events throughout the year, our organizing committee has loved being on this journey with all of you.

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7 Ways of Creating and Sustaining an Agile Product Roadmap

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By Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I I define the term product to refer to a software application, system, device, service, or a combination that… Product Management Product Strategy

Story: Career Advice and Growing in Product Management

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The founders of the Boston Women in Product share their story of how they started in product management, some of the challenges they faced and how mentors helped them navigate through these experiences. Cait Porte , Vice President of Product Management, Zmags.

Mentorship and expectations

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The mentorship program at the Boston Product Management Association and how to make the best out of it. Why you might need a mentor in your life. Directing your own life can be equally exciting and daunting thing to do. Oftentimes we may feel stuck and need a little push on the way.

Build vs. Buy: Implementing the Right Experimentation Solution

Choosing Whether to Build or Buy. To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack. Download this whitepaper to discover: The key questions product teams must ask before choosing to build or buy. The most common requirements that enterprise teams have for experimentation. How to avoid key mistakes and plan for success when building an internal system.

The Best Product Managers are Great Communicators

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Interviewed by Oksana Reznichenko. Dinneen Grably graduated from Bridgewater State University with B.S. in Business Marketing and started her career as a press attaché and assistant director in communication for the Massachusetts Secretary of State at State House in Boston.

Ways to Define Success and Measure Value for your Product Features

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A Boston Women in Product Event Recap. By Garmia Painuly – No matter what the product, our goal as product managers is to deliver value to customers. How do we quantify and measure the value, and incorporate the findings into our product plans and roadmaps?

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How To Determine Market Definition and Sizing

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Your shiny new product is almost ready and the Chiefs want to know: How many people will buy it? Who will buy it? What’s the revenue forecast? Feel like you’re throwing a Dart against a Roulette Wheel?

Book review: “Product Roadmaps Relaunched”

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How would you assess your own roadmapping process? A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. Todd Lombardo, Bruce McCarthy, Evan Ryan and Michael Connors. The 11-chapters are a master class on product roadmapping, and is supported by 65+ interviews from real practitioners. The book is packed with examples and best practices.

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Statistical Factors that Contribute to High Performance on Product Teams

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Contributed by Greg Geracie. Actuation Consulting has been conducting research on what separates high performance product teams from the pack.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices.

Workshop: How to Get the Most Out of User Interviews

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A Hands-on Event on June 14th, 2017. By Garima Painuly – As product managers, we know we should obsess over our customers.

ProductCamp Boston 2018

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What to Expect at ProductCamp 2018. The World’s Largest Crowdsourced Product Management & Product Marketing Conference. By Steve Robins, President of ProductCamp Boston, on behalf of the ProductCamp organizing team – Sarela Bliman-Cohen, Sue Amsel, Maria Ferrante, Kate Theriault, and Dan Mackey. Register today for ProductCamp Once again, the world’s largest product management and product marketing… Product Marketing bostonproduct Product Management ProductCamp

Career Stories and Advice on Product Management and Product Marketing

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By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? Are you interested in sharing your story and advice with others? If you answered yes to any of those questions, you’ve… Career Product Management Product Marketing

The “Why” Behind Your Product Roadmap

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By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. These key objectives capture details like who is responsible, how it will be measured, and specifically when it will get done.

Getting Started with Product Experimentation

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature? Experimentation can help your team prove whether you are building the right product and eliminate uncertainty and guesswork from your software development process. Download this whitepaper to learn: How experimentation fits in with the agile development process. Best practices for integrating experimentation into your release process. Key considerations when buying an experimentation solution. Ways to optimize performance and ensure security and compliance.

Doing Things that “Do Scale”

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By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model. For example, InsightSquared, a Boston-based revenue analytics company, launched in 2010 to help… BPMA Product Management Product Strategy

Changing the trajectory of your career: A September BPMA event you can’t miss

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By John Zilch – This blog post is based on an interview conducted with Brian Lawley, the CEO and Founder of the 280 Group.

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Climbing the Product Management Career Ladder

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Contributed by John Mansour. Before your mind wanders too far, let’s set the record straight. In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities.

The Simple Guide to Product Management

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Contributed by Cynthia Andre. In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 out of 5. Other jobs on the list included Data Scientist, Tax Manager and HR Manager.

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings.

Eat, drink, and product: Sharing lessons from the field

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If you’ve been in product management for a while, you have the scars to prove it. The process of developing and bringing products to market is as unique, different and varied for every business and product as there are food choices in a supermarket.

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Breaking into PM

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Wondering how to “crack the code” for a career in Product Management? Whether you’re a newbie in the job market or transitioning from a different role, here are some tips from seasoned Product Managers. Top 10 Pieces of Product Management Career Advice – By Kimberly Berls As product managers, we all have lots of questions… Product Marketing Breaking into Product Management Product Management

How to track and ensure the success of your product

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By Matt Cannon – You’ve spent countless hours with your product team designing, developing and finally launching your product. It’s been an exhausting process and by all accounts you feel you are in the best position for success.

5 Things to Remember When Running a Design Sprint

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by C Emera Trujillo. Design sprints are all the rage these days and with good reason. As a flexible design framework, the design sprint can yield creative solutions that stakeholders & customers want.

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The State of Product Leadership

Insights from 300 Technology Product Management Executives and Managers.

Here’s how to develop the most successful user stories

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By Jeffrey Segarra – The precision and quality of your product requirements determine if your product will succeed or fail in the marketplace. Developing product requirements is part science and part art.

Flipping the Script as a PM: Turning Customers into Evangelists – Thursday, February 22 | 6:30 – 9:30pm

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BPMA Event – Flipping the Script as a PM: Turning Customers into Evangelists. Thursday, February 22 | 6:30 – 9:30pm. Is your roadmap stuck chasing feature parity? How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? The concepts presented in CEB’s book “The Challenger Customer” are gaining a lot of traction in the marketing world.

Breakfast and Mentoring: Thoughtful Roundtable

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Contributed by Nina Mitchell, Volunteer for the BPMA Mentorship Program. To kick off the new session of the BPMA Mentorship Program, we organized a breakfast and roundtable at the GoDaddy offices in Cambridge. Our gathering provided mentors and mentees the opportunity to meet in person.

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The competitive advantage of BPMA sponsored groups

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An Agile Product Open meetup recap. By Lisa Sieverts – The BPMA sponsors many different groups that provide practical educational and workshop type events.

Drive Quality and Velocity with Feature Flags

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features. Download this whitepaper to learn: How to ship products faster with higher quality. The best way to launch features with less risk and more control. How to prove the impact of every feature release with experimentation.

How do I get into Product Management?

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The Path to Product Management. By John Zilch – I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group page. Justin asked: “Is an MBA a pre-requisite for Product Management?” I thought that was a fascinating question.

BPMA: Network and Chill (for FREE!) Wednesday, January 31, 2018 | 6:30 – 9:30pm

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Network and Chill (for FREE!). Wednesday, January 31, 2018 | 6:30 – 9:30pm. New year, new network. Clear your calendar for BPMA’s first event of 2018 and network with other Boston area Product gurus. Don’t keep the networking to yourself….bring bring a buddy and help them break into Product! Along with drinks, apps and good vibes you can expect the following: Exchange best practices with your peers. Learn new tools you should be using. Share your new favorite product podcast/blog.

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APO: Retrospectives: The Product Perspective Tuesday, February 6, 2018 | 6:00 – 9:00pm

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Retrospectives: The Product Perspective. Tuesday, February 6, 2018 | 6:00 – 9:00pm. Join the Agile Product Open community on Tuesday, February 6th at Slalom in Boston for an interactive evening focused on the product perspective for retrospectives. We join with other communities around the globe gathering on February 6th for World Retrospective Day.

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Developing Product Management Confidence

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Contributed by Saikrishna Chavali and Jeff Segarra – Noted professor of business at Harvard Business School, Rosabeth Moss Kanter states that, “Confidence isn’t optimism or pessimism, and it’s not a character attribute. It’s the expectation of a positive outcome”.

The Data-driven Product Manager's Handbook

Using insight and guidance to deliver exceptional product experiences.