Mind the Product

Creative Spaces that Work by Sarah B. Nelson

Mind the Product

Spaces shape culture – it can’t be helped, the spaces we work in are a huge factor in the way we work so they are always going to define the overall working environment, both personally and physically. In this illuminating talk from Mind the Product London 2017, Sarah B.

How aligning product and marketing teams improves customer experience

Mind the Product

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up.

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20 Years of Product Management in 25 Minutes by Dave Wascha

Mind the Product

Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it.

Take training beyond your LMS: technical considerations for extended enterprise

You know the benefits of extended enterprise. But how do execute the plan? Learn more about the technical considerations that can help you create a strategy to manage the delivery and tracking of product training across a variety of systems.

Escaping the Build Trap by Melissa Perri

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Like most of us, when Melissa Perri started as a product manager she started with giant requirements documents, dutifully recording every little detail from stakeholders and turning them into shiny docs for the developers. Then she discovered Agile and churned out features even faster.

Enter The Matrix – Lean Prioritisation

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Prioritisation is a necessary evil of every product development lifecycle. Deciding what to build, where to focus limited resources and what customer segments to target are questions that face every organisation on a daily basis. With this being the case, why do companies prioritise so badly?

Agile Died While You Were Doing Your Standup

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As technology professionals, we have been stuck at metaphorical basecamp for years. We’ve looked at the summit, attempted the various routes other teams have created, and worked hard on dialling in the basics of making sure we have food, water, and shelter.

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Product Managers – You Are Not the CEO of Anything

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When Ben Horowitz wrote his groundbreaking memo good product manager, bad product manager nearly 20 years ago he described a product manager as the CEO of the product.

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Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

The biggest challenge for product managers?

Mind the Product

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role.

Transforming to a Product Culture by Lea Hickman

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Through her experience with a wide range of different organisations across the world, Silicon Valley Product Group partner Lea Hickman has a unique perspective on how people do product.

Dual-Track Agile: Why Messy Leads to Innovation

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What is Dual-Track Agile? Dual-Track Agile is an IT development methodology where figuring out what to build is as important as the building process. You start with a discovery track to find out if a product idea is good and if it makes sense to build.

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Top Tips for Negotiating With Stakeholders

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Product managers are meant to be many things – visionaries, decision makers, leaders and much more. But what about negotiators? Negotiation is rarely mentioned outside an interview for a product manager – yet, in reality, being a product manager is a role that demands good political judgement.

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Why Your Product Must Stand for Something

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Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

Why Product Management Should not be Responsible for Project Management

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Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces.

From the Passenger Seat – An Engineering View of Effective Product Management

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An ineffective product manager can leave a pile of waste behind – a waste of time, money, hope and enthusiasm by the time the product gets launched, if it ever gets launched.

The Six Essential Books that Every Product Manager Should Read

Mind the Product

I always tell the participants of my workshops that as a Product Manager you should be voraciously curious about what’s happening in the field. Read books, keep tabs on blogs, follow people on Twitter, listen to podcasts, be a massive consumer of ideas and then see what resonates most with you.

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How High Performance Organisations Innovate at Scale by Barry O’Reilly

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If you can change the way that you behave, then you can start to experience the world in a different way. That then changes the way that you think.

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Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Seven Things you can Learn From WeChat Product Development

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We tend to think of Chinese companies as imitators rather than innovators, but is this fair? App developers and designers may look at other apps for inspiration on new features, but most only look to well-known apps like Facebook Messenger and Snapchat. Take Messenger for example.

Why you Need a Sense of Urgency in Product

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When I was doing my basic training in the military one of the things our instructors continually stressed was a sense of urgency. Nothing was to be rushed, but equally, nothing was to be done at a leisurely pace either.

Scaling Lean Principles by Jeff Gothelf

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Coach, lean advocate and author Jeff Gothelf talked about scaling Lean principles at this year’s London #mtpcon. Lean methodologies work well for a single team observes Gothelf: “A lean startup reduces risk by regular and continuous experimentation.

How bad Ideas get on the Roadmap

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Assimilating new hires can take a big bite out of your schedule, but it’s a process I’ve always enjoyed, despite this. Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, Oh, it’s for a big deal of Laura’s which she expects to close this quarter…”.

How we Grow as Product Managers

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It starts local. A friend asks you to come to a meet-up, or to have a beer with a few friends from Silicon…(Valley, Alley, Roundabout, Beach, insert your fave here). Or you set up a coffee with a cool product manager or designer you know. They tell you about some books to read.

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Building an API that Developers Love

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Maxime Prades (Director of Product at Zendesk) takes you through the experience of building a platform at Zendesk and being part of an API-first company. He opens his talk by describing the clear value that Zendesk’s APIs are providing to their customer accounts and the business.

10 Great Questions Product Managers Should ask Customers

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You can get a lot of helpful insight from the perspective of a customer, just simply by asking the right questions. Customers are usually quite willing to provide you with their feedback, especially if they’ve had a particularly positive or negative experience. You can learn quickly about what you’re doing right and what you’re doing wrong, in your customer’s eyes.

Three Superpowers of a Product Manager

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As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders.

Product Portfolio Management: Success at Scale

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Product management can be hard enough, but when you scale beyond more than one product, product portfolio management is a critical tool to prioritise between multiple products, ensure resources are assigned to the right products, and that you have a pipeline of new product ideas ready to grow.

Product Decisions: Are Customer Requests Overrated?

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As product managers, we are trained to focus on the customer. We know that customer satisfaction is of paramount importance and that we must do everything in our power to make customers happy.

Product Owner vs Product Manager

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As a Product Owner and the CEO of Scrum.org I was invited to speak at ProductTank NYC earlier this year about the conflict between the roles Product Owner and Product Manager.

How Curious: Mindset of a Product Manager

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Being a product manager encompasses many things; vision, organization, analysis, and communication, to name a few. But in my experience there is one universal trait that permeates almost everything a product manager does – curiosity.

Why Product Managers Should Learn to Code

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Building products is amazing. You take an idea – sometimes big, sometimes small – and with your team you make it real. Or at least you make a version of it come to life and then send it out into the world. Every day I find this creatively inspiring.

Transitioning from Scrum to Kanban

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We here at insightsoftware.com, creators of Hubble , have recently moved from a Scrum to a Kanban software development approach. The driver behind the move was to improve the speed of business delivery and quality of the delivered product.

A day in the Life of Jamie Parkins, Senior Product Manager at JustGiving

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Jamie Parkins is a senior product manager at JustGiving, the online fundraising platform that enables people from all round the world to raise money for their cause of choice. It has been running for 17 years and has raised in excess of £3 billion to date.

Why Product Managers Should be Generalists

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There’s an apocryphal tale that the poet Samuel Taylor Coleridge was the last person to have read everything. Given that he died in 1834 and the vast increase of information there’s been since then, you can understand how the tale started. Even 200 years ago, it was still possible to be an expert in many different fields of study, whereas today it’s often a life’s pursuit just to become proficient in one single area.

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Understanding how Design Thinking, Lean and Agile Work Together

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The ideas of Agile are great. It’s the way it has been codified into rituals and certifications, and rolled out mindlessly that misses the point.

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Product Design in the Era of the Algorithm by Josh Clark

Mind the Product

Machine learning has taken over huge parts of our world, from diagnosis of medical conditions to legal queries to beating human players in Go. How does this affect how we design, build, and manage products?

Design Sprints by Jake Knapp

Mind the Product

Design Sprints allow you to get to the crux of your problem and explore a solution, quicker than other ways of working. They don’t give you a perfect solution or exact data, but they give you more than enough to decide what to do next by helping you glimpse into the future.