Expert insights. Personalized for you.
I worked for 8 years at a successful startup called Base CRM. It was acquired by Zendesk 2 years ago. During this time I saw the company take different approaches to many problems startups have, but one remained unchanged: unparalleled, obsessive focus on shipping new functionality. MORE
TransferWise was formed in 2011 out of frustration with the expense of sending money overseas. Unlike the banks, we display our fee upfront and deduct it before currency conversion. We use the mid-market exchange provided by Reuters with no mark-up, so there are no nasty surprises for customers. MORE
As a product leader, you’ve likely been in this situation. The sales team needs one specific feature to close a new opportunity with a large new prospect. Your gut instinct tells you that you’ve done right through customer interviews and competitor research. MORE
How do you build a data lake? In fact, what even is one? And what’s the key to understanding qualitative data operations? I’ll share my thinking on these excellent questions, and the process I’m current testing out with my own team – please feel free to share yours too! MORE
In his new book, The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience, Todd Olson takes product managers beyond product-led growth tactics to help them transform their organizations, driving increased collaboration and agility, faster innovation, and higher revenues. MORE
Product management is a field that continues to evolve from the early days of desktop software to where we are currently. Many companies like Pragmatic, 280 Group offer product management training and even certification. MORE
The customer is always right – right? This adage – one that many of us grew up with – is a guiding principle of product development. If we can just listen to the customer – if we just give them what we want, our path to product success can’t be too far off. Isn’t that [.]. MORE
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Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. MORE
Currently, there are thousands of products, apps, and services driven by machine learning (ML) that we use every day. As was reported by Crunchbase, in 2019 there were 8,705 companies and startups that rely on this technology. MORE
Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure? MORE
Our next instalment of #mtpcon Digital is just around the corner and if you’re already wondering how you’ll convince your boss to let you attend and expense your ticket, we’re here to lend a hand. MORE
In his ProductTank San Francisco talk, Chris Barton – founder of Shazam and, more recently, Guard – recounts the music recognition app’s successful quest for the Holy Grail: Product/Market Fit. Watch the video to see his talk in full, or read on for an overview of Chris’ top tips. MORE
In the latest of our Prioritised AMAs, we were joined by Marty Cagan who took your questions on empowering teams, discovery challenges, Product Owners, transitioning from product role to a leadership role, and much more. MORE
In this ProductTank London talk, John Pagonis – then UX Lead at ‘The Mortgage Works’/Founder of Zanshin labs, shares his experience of creating an evidence-based backlog. MORE
Are you looking for a lightweight introduction to product management in fintech? Have you wondered why shipping fintech products takes more time than shipping other products? Or have you ever asked, “what sets fintech product management apart from other product management jobs?” MORE
As a long time Product Manager, it was with a certain trepidation that I accepted a promotion to become Head of Data at tutti.ch. tutti.ch is a free-to-sell-on classifieds platform based in Zürich, Switzerland. MORE
In this ProductTank London talk, Ren Yi Hooi – then Product Director at RailsBank, shares her experience of prioritization challenges in a fast pace organisation. MORE
In this ProductTank Toronto talk, Swapna Malekar, Senior Product Manager at RBC shares some insight into the makeup of a fearless product manager. MORE
In our latest membership AMA, Colin Pal, former CPO at Caterspot, shed light on the product scene in APAC and how product teams in the region have adapted during COVID. He discusses remote working, job hunting, internationalisation and localisation, exciting product innovations, and more. MORE
Prioritising a backlog is a technically simple task, so why is it so hard? In this ProductTank London talk Emily Tate – Chief of Staff at MindTheProduct, helps us embrace the art of prioritisation. Watch the video to see her talk in full, or read on for an overview of her key points. MORE
Matt LeMay has a problem. He’s a content machine. He’s written 3 books (two books on product and one on the musician Elliot Smith), plenty of music, and much more – which means that he’s prone to going down a rabbit hole before sharing his work with a team. MORE
Back in 2016, I was working with the product organization of a larger tech company. They asked me to help every product manager on the team “understand the role of the product manager better,” and to help the product managers understand what “better” would actually look like. MORE
As product managers we are, at our core, facilitators. It is ultimately up to us to get all interested parties to align and collaborate on building the right thing for our business and making sure we understand our users so it’s the right thing for the market. As such, we spend a lot of our [.]. MORE
Like all tools, OKRs can be powerful if they’re understood and used correctly and so, in an attempt to help you get the most from the process and to better understand the benefits, effects, and challenges of OKRs, we’ve decided to investigate. MORE
In this ProductTank San Francisco talk, Egan Cheung – Director of Product at Shopify, shares thoughts on how fostering empathy helps us all build better products and become better leaders. MORE
In this AMA session, exclusively for MTP Leaders, Nate Walkingshaw reveals some of the tough leadership lessons he learned early on in his career, how to build and scale a culture of trust, and why he wishes we’d all stop using the word ‘failing’ If you missed it, you can watch the whole session again, [.]. Read More. MORE
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SEPTEMBER 22, 2020
The one thing every product person needs is a new acronym that comes from the military, and Adam Thomas is here to help. Sarcasm aside, Adam’s made good use of the BLUF technique: Bottom Line Up Front, a short template, clearly laying out what the team is working on and how they plan to do [.]. MORE
Performance reviews, evaluations, or appraisals are awful, and we need more of them. it’s time to recognize the need for Product teams to evaluate themselves based on the performance reviews of their products. MORE
“People are hard.” ” That’s what Mind the Product co-founder Janna Bastow said in her keynote speech at #mtpcon in 2017. MORE
In this ProductTank San Francisco talk, Jeff Lash (VP & Group Director at SiriusDecisions – acquired by Forrester) gives some insight into high-performance product management teams. Studying high-performance teams is important, but one must understand what the right things to replicate are. MORE
Following on from Predictive Tech and Data Ethics: Part 1 – the Pros and Cons our intention with this post is to help individual practitioners and business leaders better understand our rationale behind why data ethics matters and how it can be done better. MORE
The SaaS industry is undergoing a quiet revolution. Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. MORE
“People are hard.” ” That’s what Mind the Product co-founder Janna Bastow said in her keynote speech at #mtpcon in 2017. MORE
In this ProductTank London talk, Joe Rinaldi Johnson shares what he’s learned in 10 years of navigating the challenging and highly regulated field of healthcare. He is the Chief Product Officer at Zava, a digital healthcare company offering remote diagnosis and prescriptions. MORE
Mind the Product
OCTOBER 23, 2020
Back in 2016, I was working with the product organization of a larger tech company. They asked me to help every product manager on the team “understand the role of the product manager better,” and to help the product managers understand what “better” would actually look like.
Mind the Product
OCTOBER 12, 2020
In this ProductTank London talk, John Pagonis – then UX Lead at ‘The Mortgage Works’/Founder of Zanshin labs, shares his experience of creating an evidence-based backlog.
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Mind the Product
SEPTEMBER 10, 2020
As product managers we are, at our core, facilitators. It is ultimately up to us to get all interested parties to align and collaborate on building the right thing for our business and making sure we understand our users so it’s the right thing for the market. As such, we spend a lot of our [.].
Mind the Product
SEPTEMBER 21, 2020
Prioritising a backlog is a technically simple task, so why is it so hard? In this ProductTank London talk Emily Tate – Chief of Staff at MindTheProduct, helps us embrace the art of prioritisation. Watch the video to see her talk in full, or read on for an overview of her key points.
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Mind the Product
AUGUST 25, 2020
I worked for 8 years at a successful startup called Base CRM. It was acquired by Zendesk 2 years ago. During this time I saw the company take different approaches to many problems startups have, but one remained unchanged: unparalleled, obsessive focus on shipping new functionality.
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Mind the Product
SEPTEMBER 28, 2020
Like all tools, OKRs can be powerful if they’re understood and used correctly and so, in an attempt to help you get the most from the process and to better understand the benefits, effects, and challenges of OKRs, we’ve decided to investigate.
Mind the Product
OCTOBER 19, 2020
Our next instalment of #mtpcon Digital is just around the corner and if you’re already wondering how you’ll convince your boss to let you attend and expense your ticket, we’re here to lend a hand.
Mind the Product
OCTOBER 13, 2020
In his new book, The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience, Todd Olson takes product managers beyond product-led growth tactics to help them transform their organizations, driving increased collaboration and agility, faster innovation, and higher revenues.
Mind the Product
OCTOBER 22, 2020
Performance reviews, evaluations, or appraisals are awful, and we need more of them. it’s time to recognize the need for Product teams to evaluate themselves based on the performance reviews of their products.
Advertiser: Amplitude
As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.
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Mind the Product
SEPTEMBER 17, 2020
In his ProductTank San Francisco talk, Chris Barton – founder of Shazam and, more recently, Guard – recounts the music recognition app’s successful quest for the Holy Grail: Product/Market Fit. Watch the video to see his talk in full, or read on for an overview of Chris’ top tips.
Mind the Product
SEPTEMBER 24, 2020
The SaaS industry is undergoing a quiet revolution. Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year.
Mind the Product
OCTOBER 20, 2020
“People are hard.” ” That’s what Mind the Product co-founder Janna Bastow said in her keynote speech at #mtpcon in 2017.
Mind the Product
SEPTEMBER 15, 2020
Matt LeMay has a problem. He’s a content machine. He’s written 3 books (two books on product and one on the musician Elliot Smith), plenty of music, and much more – which means that he’s prone to going down a rabbit hole before sharing his work with a team.
Advertiser: UserTesting
Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.
Mind the Product
OCTOBER 22, 2020
In this AMA session, exclusively for MTP Leaders, Nate Walkingshaw reveals some of the tough leadership lessons he learned early on in his career, how to build and scale a culture of trust, and why he wishes we’d all stop using the word ‘failing’ If you missed it, you can watch the whole session again, [.]. Read More.
Mind the Product
SEPTEMBER 28, 2020
In this ProductTank San Francisco talk, Egan Cheung – Director of Product at Shopify, shares thoughts on how fostering empathy helps us all build better products and become better leaders.
Mind the Product
SEPTEMBER 29, 2020
In this ProductTank London talk, Ren Yi Hooi – then Product Director at RailsBank, shares her experience of prioritization challenges in a fast pace organisation.
Mind the Product
OCTOBER 5, 2020
In this ProductTank London talk, Joe Rinaldi Johnson shares what he’s learned in 10 years of navigating the challenging and highly regulated field of healthcare. He is the Chief Product Officer at Zava, a digital healthcare company offering remote diagnosis and prescriptions.
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Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.
Mind the Product
AUGUST 14, 2020
Are you looking for a lightweight introduction to product management in fintech? Have you wondered why shipping fintech products takes more time than shipping other products? Or have you ever asked, “what sets fintech product management apart from other product management jobs?”
Mind the Product
OCTOBER 8, 2020
Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure?
Mind the Product
OCTOBER 15, 2020
As a long time Product Manager, it was with a certain trepidation that I accepted a promotion to become Head of Data at tutti.ch. tutti.ch is a free-to-sell-on classifieds platform based in Zürich, Switzerland.
Mind the Product
AUGUST 4, 2020
Currently, there are thousands of products, apps, and services driven by machine learning (ML) that we use every day. As was reported by Crunchbase, in 2019 there were 8,705 companies and startups that rely on this technology.
Advertiser: Skilljar
Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!
Mind the Product
SEPTEMBER 3, 2020
The customer is always right – right? This adage – one that many of us grew up with – is a guiding principle of product development. If we can just listen to the customer – if we just give them what we want, our path to product success can’t be too far off. Isn’t that [.].
Mind the Product
OCTOBER 6, 2020
Product management is a field that continues to evolve from the early days of desktop software to where we are currently. Many companies like Pragmatic, 280 Group offer product management training and even certification.
Mind the Product
AUGUST 3, 2020
In this ProductTank San Francisco talk, Jeff Lash (VP & Group Director at SiriusDecisions – acquired by Forrester) gives some insight into high-performance product management teams. Studying high-performance teams is important, but one must understand what the right things to replicate are.
Mind the Product
OCTOBER 20, 2020
“People are hard.” ” That’s what Mind the Product co-founder Janna Bastow said in her keynote speech at #mtpcon in 2017.
Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises
It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.
Mind the Product
JULY 28, 2020
TransferWise was formed in 2011 out of frustration with the expense of sending money overseas. Unlike the banks, we display our fee upfront and deduct it before currency conversion. We use the mid-market exchange provided by Reuters with no mark-up, so there are no nasty surprises for customers.
Mind the Product
OCTOBER 1, 2020
In the latest of our Prioritised AMAs, we were joined by Marty Cagan who took your questions on empowering teams, discovery challenges, Product Owners, transitioning from product role to a leadership role, and much more.
Mind the Product
AUGUST 18, 2020
Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally.
Mind the Product
OCTOBER 14, 2020
Following on from Predictive Tech and Data Ethics: Part 1 – the Pros and Cons our intention with this post is to help individual practitioners and business leaders better understand our rationale behind why data ethics matters and how it can be done better.
Advertiser: Amplitude
Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.
Mind the Product
SEPTEMBER 15, 2020
How do you build a data lake? In fact, what even is one? And what’s the key to understanding qualitative data operations? I’ll share my thinking on these excellent questions, and the process I’m current testing out with my own team – please feel free to share yours too!
Mind the Product
SEPTEMBER 22, 2020
The one thing every product person needs is a new acronym that comes from the military, and Adam Thomas is here to help. Sarcasm aside, Adam’s made good use of the BLUF technique: Bottom Line Up Front, a short template, clearly laying out what the team is working on and how they plan to do [.].
Mind the Product
AUGUST 27, 2020
In this ProductTank Toronto talk, Swapna Malekar, Senior Product Manager at RBC shares some insight into the makeup of a fearless product manager.
Mind the Product
OCTOBER 15, 2020
In our latest membership AMA, Colin Pal, former CPO at Caterspot, shed light on the product scene in APAC and how product teams in the region have adapted during COVID. He discusses remote working, job hunting, internationalisation and localisation, exciting product innovations, and more.
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