Mind the Product

Mental Health as a Product Person – Let’s Talk

Mind the Product

Today is World Mental Health Day , and as we both struggle with mental health it’s a good opportunity to speak out and reflect on the issue of mental health at work.

Justify Your Product Decisions and Get Stakeholder Buy-in by Teresa Torres

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In this closing keynote from #mtpcon San Francisco , product discovery coach Teresa Torres shares her insights on how product managers can co-create solutions with stakeholders and better manage expectations. Teresa starts by pointing out that we all find comfort in getting the right answer.

How to Involve the Entire Organization in Your Agile Transformation

Mind the Product

When product and engineering teams adopt an agile way of working, it’s all-to easy for them to leave other departments in the organization behind. But, there are techniques you can use which help to make your agile transformation more acceptable for everyone else in the business.

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You Need A Product Strategy by Sam Odio

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Shipping product to 500 million users without knowing what strategy was? Sam Odio found himself in this position early in his career while working at Facebook Photos.

How to Monetize Data with Analytics

For software vendors looking to grow their customer base and increase revenue in a crowded marketplace, successfully and seamlessly integrating analytics into a SaaS product is critical. Learn how to monetize and productize data with embedded analytics.

How to Spot a Partial Product Manager

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What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job.

Great User Research (for Non-Researchers) by Steve Portigal

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Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves.

5 Machine Learning Lessons for Product Managers

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Artificial intelligence (AI) is probably the biggest commercial opportunity in today’s economy. What does it mean for us as product managers?

Free Your Product Roadmap and Ditch the Timeline

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I recently tweeted about timeline roadmaps saying they had to go. It’s something I’ve said in the past on conference stages, webinars, podcasts, Twitter, and elsewhere. I even wrote about it in my Mind the Product blog post, Lean Strategies for Maturing Products.

How to Influence the Business by David J Bland

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In this keynote from #mtpcon San Francisco, Precoil founder David J Bland offers some helpful tips on how product managers can influence the business and run more effective experiments. David talks about products that people loved and that have now disappeared from the shelves.

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

South and Latin America – Guido Lonetti on The Product Experience

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Guido Lonetti’s career started out at age 14 in his bedroom – he built an MP3 search engine website that immediately started making money until his parents quashed that idea!

Platform Management by Brandon Chu

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At #mtpcon San Francisco, Brandon Chu, VP of Product at Shopify, provides some insight into what he considers the most interesting challenge in his career: managing platforms.

How To Say No – Gabrielle Bufrem on The Product Experience

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A manager of product management at Pivotal Software, Brazilian native Gabrielle Bufrem has worked on three continents (North America, Europe and Asia) and hails from a fourth.

Five Steps to Positioning Your Product

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If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. So where do you start?

Design and Run Experiments That Actually Progress Your Business

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started? How can you ensure your experiments are well-designed? Join Nick Noreña, educator, entrepreneur, and currently an Innovation Coach at Kromatic, as he walks us through how we can figure out the right experiments to run for any product or service, and in organizations of all sizes.

Optimal Matching for Marketplace Startups and the Role of Bias

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While matchmaking is a core lever of any marketplace business, data crunched by Uber, Airbnb, and other marketplaces shows that engineering an optimal marketplace sometimes defies common sense. For example. You finish dinner and are ready to head home.

The Power of Experience Mapping by Gerard Dolan

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Gerard Dolan is a Customer/User Experience and Product Design Consultant. In this Toronto ProductTank talk he illustrates the power of experience mapping, answers the questions of what it is, why we do it and the value of doing it by exploring: The types of experience maps.

Why Feature FOMO Stalls Product Innovation

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Messenger apps started as the simplest way to start a conversation online. Open the app. Select a person to chat with.

Transform me, but Please Don’t Change Anything by Gabrielle Bufrem

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Gabrielle Bufrem delivered a talk at #MTPEngage Manchester and #MTPEngage Hamburg which drilled down into the desire of a business to digitally “transform”, but not really change anything along the way. Gabrielle reminds us that every company is now a tech company.

How to Design Strong Experiments

Speaker: Franziska Beeler, Head of Cloud Academy, and Tendayi Viki, Associate Partner, Strategyzer

When testing new business and product ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Join Tendayi Viki, corporate innovation expert and associate partner at Strategyzer, and Franziska Beeler, Head of Cloud Academy at Strategyzer, as they walk us through the three key elements that help you design stronger experiments and come away with the evidence you need to advance your idea.

Five Habits of Highly-Effective Product Teams

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How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If

Good Product Management is the key to Organisational Happiness

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A few years ago I read Tony Hsieh’s book on Zappos , a company that has been lauded for its amazing culture. In the book he shares his view on the four pillars for happiness: progress, purpose, control, and connection.

Shape Up – Ryan Singer on The Product Experience

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Basecamp is well known for its approach to product development – after starting out as an agency (37 Signals), it realised that the tools it used to manage its own projects would have value for others.

Lessons From the Space Race: 3 Steps to Better Product Decisions

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What makes a great product decision? The answer to this question is like the Holy Grail of product management: it promises success and prosperity but no clear evidence that it exists.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Product Discovery or Product Delivery: How do you Decide?

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What’s the fundamental difference between product discovery and delivery or execution? The degree of uncertainty. The degree of uncertainty should determine whether you need to run product discovery or whether you can begin to deliver a solution to your customer.

Product is Hard by Marty Cagan

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We are all learning how to manage product in the internet age. There have been many successes and failures, and there are still lots more to come. Marty Cagan has worked at plenty of internet successes and failures, including eBay, Netscape and HP.

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Be a Director, not a Manager by Fareed Mosavat

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In this keynote from #mtpcon San Francisco, Fareed Mosavat, Director of Product, Lifecycle, at Slack, shares his early career lessons on creativity from Pixar. He says being a great product leader is about being a director instead of a manager.

Priming and the Science behind Onboarding

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Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play.

Get Better User Insights With Wasteless Validation

Speaker: Tim Herbig, Product Management Coach and Consultant

Product teams tend to get ahead of themselves by rushing from idea straight to building a Minimum Viable Product (MVP). How can a product manager slow their team down and prevent them from wasting valuable resources? Join Tim Herbig, Product Management Coach and Consultant, as he introduces a new way of understanding MVPs and explores how you can approach validation without wasting the resources of your development team.

How I Built an app Without Writing a Line of Code

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Once upon a time, if you wanted to create a new app or website and didn’t know how to code, you had few options: hire an expensive agency, scour the web for a decent freelancer, or learn to code. That meant investing a lot of your time or money, often without knowing if it would all be worth it.

How to fix Your Product Goals for Better Human Outcomes

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Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. But first a little story.

How Culture Add Changes the Conversation on Hiring

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You might know the term culture fit. You might even use it day-to-day, but hiring for culture fit could be having a hugely detrimental effect on your product organization. You may be limiting your ability to meet customer needs because of an unconscious bias across your organization.

Data-Driven Blunders and how to Avoid Them

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“We are a data-driven company”. You’ll travel far and wide before you find a tech startup that doesn’t pride itself on this claim. It’s become a tech staple – alongside free beer on Fridays, table football, and all the fruit you could dream of.

How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. But what’s the best way to do so - and how can you get honest insights from your end users? Join J.B. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.