Mind the Product

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization.

Product Management Job Titles and Hierarchy

Mind the Product

Since it’s still a relatively new role, there’s a lot of confusion around product management job titles, seniority, and hierarchy. This makes it hard to compare jobs, plan your career, and attract the right talent to your team.

From World Cup to World Series: Lessons in Creating Winning Cultures

Mind the Product

Do you remember the last time you made a mistake in a big meeting, or received “constructive” feedback in front of others? I bet it felt like all eyes were on you, and your secret wish was that the ground would open up just long enough for you to make a clean escape.

Owning Agile by Jeff Patton

Mind the Product

Bashing agile is in vogue at the moment, so when veteran product manager and product design evangelist Jeff Patton suggested it as a topic for his keynote talk at MTP Engage I jumped at it. If the audience was expecting a speech which shot down agile methodologies, they were wrong.

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Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.

Effective Storytelling to Motivate and Align Your Team by Anna Marie Clifton

Mind the Product

As product managers, we often talk in data points. For instance, we have X number of monthly active users, we want to grow subscriptions by X amount, this feature is expected to increase logins by X. However, when we start listing out data points, our listeners’ eyes begin to glaze over.

Strong Engineering Culture, Strong Product Culture by Andrew Martinez-Fonts

Mind the Product

What does culture have to do with building great products? In my opinion, everything. I’m a group product manager at Yelp, and in this presentation from MTP Engage, I look at why it’s so important to create a supportive culture where product people and engineers collaborate and trust each other.

Why do we Forget That Product Management is a Tough Career?

Mind the Product

Growing up, I wanted to be an astronaut – or a dinosaur. I think I got closer to being a dinosaur, I certainly did more practice! As an adult, if I could trade careers overnight I’d quite like to be an actor.

How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

JustGiving’s goal is to grow the world of giving, enabling more money to be raised for good causes through the use of technology. Initially JustGiving supported only registered charities on its website, but the founders’ vision was to support all good causes.

Build vs. Buy: Implementing the Right Experimentation Solution

Choosing Whether to Build or Buy. To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack. Download this whitepaper to discover: The key questions product teams must ask before choosing to build or buy. The most common requirements that enterprise teams have for experimentation. How to avoid key mistakes and plan for success when building an internal system.

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

Building an MVP and launching a product is actually the easy part.

Building for Billions in India: Meeting the Challenge of Building Products For A Complex Country

Mind the Product

India is a complex and diverse country, more so than any other emerging market in the world.

In Celebration of the First Ever World Product Day

Mind the Product

On 23 May 2010, Martin Eriksson organised the first ProductTank meetup in the back room of a bar in London’s West End. Twenty-five interested people attended this first meetup…. Fast forward to last Wednesday, 23 May 2018, when we celebrated the first ever World Product Day.

How to Apply Lateral Leadership in Agile Environments by Tim Herbig

Mind the Product

Lateral leadership describes the art of efficiently influencing others around you without formal authority. It is essential for succeeding in the implicit leadership position that product managers find themselves in.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices.

Manage Conflict by Building Your Product EQ

Mind the Product

I introduced a concept called Product EQ when speaking about managing conflict at work at a recent ProductTank London.

How to Simplify Your Value Proposition: A Case Study

Mind the Product

It pays to be ruthlessly simple about your value proposition. While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit.

20 Years of Product Management in 25 Minutes by Dave Wascha

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Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0.

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Well, not quite…. For years I’ve helped my clients create new digital products and services for their customers.

Getting Started with Product Experimentation

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature? Experimentation can help your team prove whether you are building the right product and eliminate uncertainty and guesswork from your software development process. Download this whitepaper to learn: How experimentation fits in with the agile development process. Best practices for integrating experimentation into your release process. Key considerations when buying an experimentation solution. Ways to optimize performance and ensure security and compliance.

Your Team is Smarter Than You Are: Why Autonomous Product Teams Work Better

Mind the Product

I’ve always argued that product management is a team sport. But as soon as you have more than one team in an organisation and you need them to interact with each other, you introduce friction.

Building Awesome Product Teams by Martin Eriksson

Mind the Product

Summary: Build better product teams by hiring smart, diverse groups of people, getting out of the way, and focusing your teams on outcomes rather than outputs. It’s not About Products, it’s About People.

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Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. It is true that enterprise products are becoming more consumerised as competition and user expectations increase – Slack is a great example of this.

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4 Product Management Hacks to get the Most out of Failure

Mind the Product

Failing is an eventuality in software development. Not only do we fail, we are encouraged to fail iteratively. Let’s do it over and over again! And yet, the job of the product manager comes with a level of accountability and scrutiny that is unique. Product managers are asked to look after all facets of a product’s development, from conception to launch. From software design to user experience. From consumer needs to integration points.

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings.

How to Help Others Without Losing Yourself by Roisi Proven

Mind the Product

Roisi Proven, product leader for startups in the media industry, brings us a personal case study about her journey towards leading with empathy without harming her own wellbeing. Please note, this talk deals with issues such as death, mental illness, and descriptions of mental breakdowns.

Creative Spaces that Work by Sarah B. Nelson

Mind the Product

Spaces shape culture – it can’t be helped, the spaces we work in are a huge factor in the way we work so they are always going to define the overall working environment, both personally and physically. In this illuminating talk from Mind the Product London 2017, Sarah B.

Lost in the Agile Jungle? by Christian Becker

Mind the Product

When we compare today’s agile product management in practice with what we have seen some 10 years ago, not much has changed: Agility is still mainly limited to UX labs and A/B testing, and misses the potential value that could be found between the initial idea and a working product.

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A day in the Life of Jamie Parkins, Senior Product Manager at JustGiving

Mind the Product

Jamie Parkins is a senior product manager at JustGiving, the online fundraising platform that enables people from all round the world to raise money for their cause of choice. It has been running for 17 years and has raised in excess of £3 billion to date.

The State of Product Leadership

Insights from 300 Technology Product Management Executives and Managers.

Solving Product Development Challenges With Product Review

Mind the Product

Have you ever worried about knowing what to do next for your product? Often, the qualitative and quantitative data you have on hand about your product can provide only a fuzzy outline of what is happening and it can be challenging to know if you’re heading in the right direction.

How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features.

What Blocks our Empathy in the Design Thinking Process?

Mind the Product

Empathy is the foundation of the whole Design Thinking process. Putting ourselves in someone else’s shoes enhances our ability to receive and process information, which helps us understand how other people experience the world. As a product designer, I know that empathy helps me to recognise the difficulties that people face, alongside their needs and desires, and that I can then use that knowledge to design the best solution for their challenges. Being a product designer is exciting.

Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. But there has been surprisingly little written about a product leader’s role in the process.

Drive Quality and Velocity with Feature Flags

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features. Download this whitepaper to learn: How to ship products faster with higher quality. The best way to launch features with less risk and more control. How to prove the impact of every feature release with experimentation.

#mtpcon San Francisco in Your Words

Mind the Product

Last July Mind the Product returned to the epic Davies Symphony Hall in San Francisco for yet another day of learning, sharing, and appreciation of the craft of product management.

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MTP Engage Hamburg 2018 was all About the People

Mind the Product

Music fans know all about that old chestnut of the “difficult second album”, but it’s a cliche that contains some truth.

Understanding how Design Thinking, Lean and Agile Work Together

Mind the Product

The ideas of Agile are great. It’s the way it has been codified into rituals and certifications, and rolled out mindlessly that misses the point.

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Announcing World Product Day – the World’s Largest Product Management Event

Mind the Product

This year we’re celebrating the 8th Anniversary of ProductTank, our global series of product management meetups for product people, by product people, and what better way to do that than to host the world’s largest product management event?

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The Data-driven Product Manager's Handbook

Using insight and guidance to deliver exceptional product experiences.