Mind the Product

#mtpcon Digital: Day 1 Highlights

Mind the Product

Day one of #mtpcon Digital got off to a flying start today with two incredible keynotes, a selection of awesome breakout sessions, fast-paced networking, a cocktails masterclass, yoga and more! Here’s what went down.

#mtpcon Digital: Day 2 Highlights

Mind the Product

Having explored the platform yesterday, day two of #mtpcon Digital saw attendees and speakers ready and raring to go from the off. We enjoyed keynotes on hacking our careers and inclusive design plus breakout sessions on everything from accessibility, psychological safety and more!

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Bias in Interviews and why Hiring in Product is Broken

Mind the Product

Hiring in product is broken, and those hypothetical product questions you get asked in interviews are just the tip of the iceberg. Describe a coffee cup.” No, you’re not in the middle of a therapy session, you’re in a product manager interview, and a bad one at that.

How to Write OKRs That Don?t Suck by Adrian Howard

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Consultant, coach and trainer Adrian Howard has, over the years, seen many organisations attempt to implement Objectives and Key Results (OKRs), generally in response to a sense that “everything is wrong” and with a hopeful attitude of “these seem simple and clear”.

From Build to Buy: The Path to Better Analytics for Your Application

Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics

Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!

3 Things Product Managers can do to Serve Their Teams Better

Mind the Product

Where can product managers add value, specifically to better serve their team, which in turn makes for a more aligned and functional product team?

Why we Fought SAFe and how we Lost, by Stephen Culligan

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Stephen Culligan shares an honest and humorous tale of a ‘failed’ attempt to take on SAFe as a consultant in a large enterprise company, and the lessons that came out of the experience.

How do you Help a Business to see the Value of Product?

Mind the Product

In Mind the Product’s state of product management survey last year we noticed a strong theme – umpteen respondents said that their biggest challenge was to get the business to see the value of product.

Sleeping Giants – Nandini Jammi on The Product Experience [Rebroadcast]

Mind the Product

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable.

Using Data to Build a Brand, by Abba Newberry

Mind the Product

In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

A Product Development Framework With a Focus on Problem Solving

Mind the Product

In my last role as head of product and engineering for a group developing cloud-native services for the SAP Cloud Platform, my work led me to define a framework for product development that spans both product management and engineering and brings with it a focus on problem solving through the product lifecycle. In case you [.]. Read More.

Why Product Managers Must Learn to say “I Don’t Know”

Mind the Product

As product people one of our most important skills should be the ability to say no. We may have to use it when the stakeholders want to implement certain features or when the developers at our startup try to refactor the MVP code.

A Decade in Product – a Retrospective

Mind the Product

This year doesn’t just mark the start of a new decade, but also the 10th anniversary of the first ever #ProductTank (and my 20th as a Product Manager).

How Influential Leadership Builds Winning Products – Oluwatobi Otokiti

Mind the Product

An inspirational first-time talk from Tobi Otokiti asking us as product managers to consider ourselves as the product. See yourself as a product leader, not just a manager, and genuinely care for your team.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

What Qualities Make a Product Great?

Mind the Product

What are the qualities that make up a great product? It pays to analyse them and consider how they all work together to make a product successful. I remember once being asked in an interview: “Could you name a product you think is great?” I put on my “thinking deep thoughts” face and stare at [.].

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A Guide to Breaking Into Product Management

Mind the Product

I’m a product manager with more than 10 years’ experience in digital products, but I wasn’t always in Product. As a former marketer, I wanted to write a guide for professionals aiming to make a successful jump into product management and now I have.

Build Relationships With Your Customers – Fabrice des Mazery on The Product Experience

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Over the course of lockdown, how we maintain relationships with our nearest and dearest has been tested. But Fabrice des Mazery, CPO at Thiga, suggests the skills we’ve honed during this time can actually be useful in building relationships with our customers.

Key Experience Indicators for Product Managers by Tomer Sharon

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In this ProductTank New York talk, Tomer Sharon, Managing Director, Head of User Research & Metrics at Goldman Sachs, introduces us to Key Experience Indicators (KEIs).

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

What Makes A Good Product Manager? by Moe Ali

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The Product of You by Melissa Perri

Mind the Product

In this MTP Engage Manchester talk, Melissa Perri describes how you should start investing energy in “the product of you” and plan your career ascent to product leader. Key Points: Skills you learn as a junior product person can translate well into the C-suite.

How Can Product Managers Reduce Cognitive Load To Increase Feature Adoption?

Mind the Product

How do friction costs and Hick’s Law affect the adoption rates of product features, and how can product managers reduce a user’s cognitive load? A number of different elements compete for an online audience’s attention.

Making Better Predictions – Margaret Heffernan on The Product Experience

Mind the Product

If 2020 has taught us anything, it’s that predicting the future is hard and in this episode, sponsored by Amplitude, we turn to Margaret Heffernan to learn how to do it better.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Forever Employable – Jeff Gothelf on The Product Experience

Mind the Product

Working in product is a dream job for lots of people but sustaining a dream career certainly isn’t without challenges. There are problems around burnout, advancement, the challenges of specialisation, and in being a generalist. Jeff Gothelf has been there.

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How to Focus on the Product Ideas That Matter

Mind the Product

There is no monopoly on good product ideas. They can come from many places. A competitive analysis provided by the marketing team could highlight new opportunities to differentiate the product.

Mind the Product APAC – What We Learned

Mind the Product

Our week-long event – Mind the Product APAC has come to an end and what a week it’s been! Our product family is feeling bigger and better than ever before but just because the event is over, does not mean the celebration has to end too.

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Making Decisions That Scale ? Julia Whitney on The Product Experience

Mind the Product

In previous roles, Julia Whitney led teams at WGBH and the BBC, so she’s familiar with rooms full of people in meetings where decisions not only don’t get made, they’re sometimes actively avoided.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

Introducing Mind the Product Membership

Mind the Product

Mind the Product burst to life in a London pub in 2010 when we invited 25 product managers to come together to share stories, experiences, and lessons learned. Since then, we’ve put down roots across the globe and are no longer a community of just 25.

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How to Price Your Product in a Startup

Mind the Product

I’m sure you’ve heard about strategic or value-based pricing, where price is determined according to the value it creates for the customer. It sounds great, we all want to avoid overpricing or underpricing our product and any subsequent revenue loss, but how do we do it?

The Beautiful Mess by John Cutler

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John Cutler is a Product Evangelist at Amplitude who helps product teams to become happier and more effective. Here, in his 2020 MTP Engage Manchester talk, he explains how we must all embrace ‘the beautiful mess’ and learn to navigate change in order to be more successful.

Developing Presence and Confidence: Advice on Vocals, Gesture and Movement

Mind the Product

Advice on vocals, gesture and movement when public speaking from Olena Skyrta, co-founder of Speak2Me. Confidence and presence play a big part in presentation success but they don’t come naturally to everyone.

5 Signs It's Time to Replace Your Homegrown Analytics

If you built your analytics in house, chances are your basic features are no longer enough for your end users. Is it time to move on to a more robust analytics solution with more advanced capabilities? Follow this free guide for tips on making the build to buy transition.

You Are the Product – Kristina Walcker-Mayer on The Product Experience

Mind the Product

Product people have a lot of things in common: we’re curious, we like connecting the dots, we try to solve more problems than we create, we get bored easily, we’re pretty social (even if we also identify as introverts), and we enjoy looking at things at both a tactical and strategic level. Unfortunately, we’re also [.]. Read More.

Dispelling the Biggest Fallacies of Product Management

Mind the Product

Product Management has become an incredibly sought-after career path for people with all kinds of backgrounds and expertise and, while the discipline is crucial to the success of modern business, it’s still very much in a state of development.

Remote Discovery – Teresa Torres on The Product Experience

Mind the Product

We’ve heard it again and again – these are odd times; we’re not working remotely, we’re working during a crisis; this is not the new normal. You’re not working the same way, and your customers have different needs than they did a month ago.

User Research for Product Managers by Yue Wu

Mind the Product

The product manager is the voice of the user. In this ProductTank San Francisco talk, Yue Wu – Head of Product for Home & Local Services at Yelp – gives some stories and tips for understanding users and how to be more convincing as a product manager.

The Heap Book of Questions for Product Managers

In this book, Heap provides a great number of questions, hypotheses, and experiments for you to run in your product. It walks through product use cases, behavioral segmentation, conversion, and more.