Mind the Product

The Power of Mentoring – DeVaris Brown on The Product Experience

Mind the Product

Some of the most successful people we know credit their mentors for making the difference in their careers.

12 Ways to Reduce Customer Churn

Mind the Product

Marketing brought you leads, your funnel converted them to customers. So why are they leaving? Over the past 5 years, I’ve worked on ways to reduce customer churn in several high profile SaaS companies.

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The Product Decision Stack – Martin Eriksson

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Martin Eriksson – veteran product leader, and Mind the Product co-founder – presented his “Decision Stack” to ProductTank Lagos. It’s a way of connecting vision to action.

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How to be Bad at Product Development – Josh Mahoney

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Josh Mahoney draws on his experiences of being inspired to solve real problems for real people, and talks to ProductTank San Francisco about the dissonance between that drive to solve problems, and the reality of so many product roles.

How to Measure DevSecOps Progress and Ensure Success

Speaker: Shannon Lietz, Director of DevSecOps Team, Intuit

You've finally done it: You've won over C-Suite and your DevSecOps team is up and running. But how do you monitor your new program? Join Shannon Lietz, Leader and Director of DevsecOps at Intuit, and learn to lead your DevSecOps team to the top.

Remote Working: No Longer New, Just Normal

Mind the Product

In 2019, remote working was something many of us dreamt of, some of us had already sampled it, and a few of us simply had no interest in doing it at all. Now, at the end of 2020, we’ve all spent most of the year honing our home-working style and in this post, we’re recapping [.].

Product Leadership is Hard by Marty Cagan

Mind the Product

In this November 2020 #mtpcon Digital keynote, Marty Cagan, author of ”Inspired” and “Empowered”, explains the important role of product leadership in any great product company–and why it’s so hard to get right.

An Explorer’s Mindset, by Tendayi Viki

Mind the Product

In this talk at ProductTank Cardiff, Tendayi Viki draws on ideas from his latest book – Pirates in the Navy – to share a rich set of tools for product leaders who are trying to balance the needs of exploration, innovation, and execution.

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Climbing the Career Ladder Part 2: Senior, Product Lead and Product Director Roles

Mind the Product

You’ve spent a few years learning your craft and establishing your skills as a product manager, so where do you go next?

Practical Design Thinking Part 2: How to Embed Design Sprints Into Your Teams

Mind the Product

This article (Part 2 of a trilogy) is all about introducing elements of the Design Sprint in a manageable way, to get your teams working better together. It encourages adoption of the process from the inside, out. So, you’ve heard of Design Sprints?!

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

Bootstrapping a Product Team, by Ibrahim Bashir

Mind the Product

In this November 2020 #mtpcon Digital session, Ibrahim Bashir, VP Product at Box, discusses different product management archetypes and when to bring each one into a team. Watch the session in full, or read on for the highlights.

The Stages of Startups – Georgie Smallwood on The Product Experience

Mind the Product

Startups are often talked about as if they’re all the same, as if experience in one is directly transferable to another.

Practical Design Thinking Part 3: A better way to run remote workshops?

Mind the Product

Remote workshops, they’re a thing right?!

Who Owns the Product Roadmap? How to use Insight and Influence to Guide Product Direction

Mind the Product

In my early days as a Product Manager, I wondered why the experiences of my peers varied so much from one company to another.

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

Product Tetris – The Ultimate Game of Leadership by Georgie Smallwood

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In this November 2020 #mtpcon Digital session, Georgie Smallwood, CPO at Tier, describes product leadership as the ultimate game of Tetris and reveals how to play the pieces as you get them.

Product People on Prioritisation

Mind the Product

We asked 55 people working in product management roles to share their thoughts, feelings, and frustrations on the process of prioritisation. Read on for an overview of their feedback, and if you’re a Mind the Product member, you can access an extended report (more on this below).

Goal Setting in Product

Mind the Product

In this exclusive Prioritised member session, our panel discussed the product manager’s role in defining goals. Our experts answered questions such as how can we align teams and stakeholders around goals and what do we do when things start to go off track?

The Hidden Costs of Constantly Shipping new Things

Mind the Product

I worked for 8 years at a successful startup called Base CRM. It was acquired by Zendesk 2 years ago. During this time I saw the company take different approaches to many problems startups have, but one remained unchanged: unparalleled, obsessive focus on shipping new functionality.

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

Product Manager’s Secret 2020 Weapon: Remote Workshops

Mind the Product

As product managers we are, at our core, facilitators. It is ultimately up to us to get all interested parties to align and collaborate on building the right thing for our business and making sure we understand our users so it’s the right thing for the market. As such, we spend a lot of our [.].

The 10 Product Talks You Should Have Watched in 2020

Mind the Product

Whether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward.

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The Complete Guide to Building MVPs

Mind the Product

The goals of a minimum viable product are centred around idea validation and execution, learning, experiments, and ways of minimizing the effort to bring a meaningful new product to market.

Evidence-Based Product Backlogs, by John Pagonis

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In this ProductTank London talk, John Pagonis – then UX Lead at ‘The Mortgage Works’/Founder of Zanshin labs, shares his experience of creating an evidence-based backlog.

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How Embedding AI-Powered Analytics Can Give You a Competitive Advantage

Embedding dashboards and reports aren’t enough. Futureproof your application by offering instant, actionable insights that will give you and your customers a competitive advantage.

The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?)

Mind the Product

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast [.].

Roadmaps Are Dead. Long Live Roadmaps! – Janna Bastow on The Product Experience

Mind the Product

When you have questions about roadmaps, it pays to talk to someone who has spent way too much of her life thinking about them. Janna Bastow – co-founder of both Mind the Product and ProdPad – has been trying to fix the problems of roadmaps for most of her professional life.

OKRs: So simple! So then why isn’t everyone using them?

Mind the Product

Many of us are familiar with the history of Objectives and Key Results (OKRs). When I first came across the methodology in 2013, I was wowed by stories of organisational alignment and focus from the likes of Google, Twitter and LinkedIn. I rushed out to buy John Doerr’s back catalogue.

Climbing the Career Ladder Part 1: Associates, Juniors and Product Managers

Mind the Product

It’s human nature to set goals at the start of something new, so doubtless many of you are currently evaluating how you want your career to progress in the coming 12 months.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

How Real Product Teams Make OKRs work: Extended Report

Mind the Product

The popular Objectives and Key Results framework (OKRs) can be a powerful tool, provided it’s understood and used correctly. With this in mind, we recently undertook a survey to understand how companies are using OKRs in the wild.

Embracing the Art of Prioritisation by Emily Tate

Mind the Product

Prioritising a backlog is a technically simple task, so why is it so hard? In this ProductTank London talk Emily Tate – Chief of Staff at MindTheProduct, helps us embrace the art of prioritisation. Watch the video to see her talk in full, or read on for an overview of her key points.

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What is product/market fit? By Janna Bastow

Mind the Product

In this ProductTank London talk, Janna Bastow – co-founder and CEO of ProPad – shares her view on how you can define and measure your product/market fit.

Practical Advice for Product Managers Working With Startup Founders

Mind the Product

Product managers who have never worked with founders often find their first experience a bit jarring. “f**ked” f**ked” and “crazy” have definitely been thrown around. But “crazy” is a label we use when we don’t understand.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Is it Time to Rethink Your Analytics Strategy?

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Advertising Feature As a product person, you know the value of analytics. Done right, these tools can enable your application to unlock a whole host of benefits for both you and users, especially when it is embedded.

Startup Roadmaps and Prioritisation, by Ahmed El-Sharkasy

Mind the Product

In this ProductTank London talk, Ahmed El-Sharkasy – CEO and Co-Founder at Knowledge Officer – offers exceptional insights on product roadmapping and prioritisation. If you’re a startup or want to found one, this talk is for you.

Practice Advice for Product Managers Working With Startup Founders

Mind the Product

Product managers who have never worked with founders often find their first experience a bit jarring. “f**ked” f**ked” and “crazy” have definitely been thrown around. But “crazy” is a label we use when we don’t understand.

MVP or EVP: Which is the Best Option for Your Startup?

Mind the Product

What’s the one dream every budding entrepreneur has? To become a million-dollar startup-unicorn like Amazon, Uber, Instagram. But the road to success isn’t that easy.

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.