Mind the Product

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization.

Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. But there has been surprisingly little written about a product leader’s role in the process.

Your Team is Smarter Than You Are: Why Autonomous Product Teams Work Better

Mind the Product

I’ve always argued that product management is a team sport. But as soon as you have more than one team in an organisation and you need them to interact with each other, you introduce friction.

Building Awesome Product Teams by Martin Eriksson

Mind the Product

Summary: Build better product teams by hiring smart, diverse groups of people, getting out of the way, and focusing your teams on outcomes rather than outputs. It’s not About Products, it’s About People.

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Product Management University Training: Everything You Need. Nothing You Don’t.

In a perfect world, there are a million things you should do. That’s not your world. Product Management University training makes you better at the things you will do. Schedule your personalized workshop and learn the market’s simplest Framework for managing, marketing and selling your products in your markets.

Creative Spaces that Work by Sarah B. Nelson

Mind the Product

Spaces shape culture – it can’t be helped, the spaces we work in are a huge factor in the way we work so they are always going to define the overall working environment, both personally and physically. In this illuminating talk from Mind the Product London 2017, Sarah B.

How to Apply a Design Sprint to Voice-Based Products

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At the outset of 2018, there are already over 50 million voice-based devices shipped, up from 1.7 million in 2015 (see footnote). Consumer adoption of voice-based products has grown to the point where businesses need to understand what voice-based experiences can mean to them.

Design Trends – 2018 Will be the Year of the Human

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Every year, the UX design team at Red Badger discusses upcoming trends, and this year we’re taking the opportunity to share our views with Mind The Product readers. Inclusive and Ethical Design Goes Mainstream.

A day in the Life of Jamie Parkins, Senior Product Manager at JustGiving

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Jamie Parkins is a senior product manager at JustGiving, the online fundraising platform that enables people from all round the world to raise money for their cause of choice. It has been running for 17 years and has raised in excess of £3 billion to date.

Forget About Problems! Focus on Customer Goals for Higher Value Products

When you focus on customer business goals, you’re guaranteed to uncover their biggest obstacles. Eliminate the obstacles and by default, your solutions have strategic value. Unique Product Management Training, only from Proficientz. Download the overview.

Understanding how Design Thinking, Lean and Agile Work Together

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The ideas of Agile are great. It’s the way it has been codified into rituals and certifications, and rolled out mindlessly that misses the point.

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10 Ways to Celebrate Your Product Manager this Holiday Season

Mind the Product

Even though we can’t do it all ourselves, product managers are often the unsung heroes in the tech world. Here are 10 great ways to recognise the product managers in your team and show them some love this holiday season. The Product Management Books of the Year.

Vivek Bedi – The Awesome Product Manager

Mind the Product

Vivek Bedi is the Head of Product at LearnVest. He has over 15 years’ product management experience, working for companies like Goldman Sachs, Sterling Backcheck, and now LearnVest. In his presentation, talks about LearnVest, the role of a product manager, and what he’s learned from his years as a product manager. A Great Product Manager. Vivek believes a huge part of being a product manager is being a strategic thinker. A product manager, he says, needs to have a vision and roadmap.

Getting the Best Products to Speak for Themselves

Mind the Product

Give Your Product a Voice. In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!”

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5 Product Design Tips: Making Your App Sticky From the Start

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The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. Products were simple, with a few buttons and straightforward directions.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

What We’ve Learned From Using Kanban

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Introduction. Last year, our team here at insightsoftware.com, makers of Hubble , moved from Scrum to a Kanban software development approach. In my last Mind the Product article , I shared my insights on our transition as we were right in the thick of it.

Product Design in the Era of the Algorithm by Josh Clark

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Machine learning has taken over huge parts of our world, from diagnosis of medical conditions to legal queries to beating human players in Go. How does this affect how we design, build, and manage products?

Optimize for an Experience not a Platform

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The pace at which new platforms are introduced is increasing rapidly. This means that our customers are always looking for the next opportunity to get their hands on new technology and use it in complex, exciting ways.

How Calm Technology Can Help Us Be More Human by Amber Case

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As demonstrated with her TED talk we are all cyborgs now Amber Case has a pretty unique perspective on how technology impacts people’s’ lives.

Agile Metrics for Team and Product Progress

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

You’ve seen team metrics like velocity. Velocity is not an accurate measure of a team's progress towards "done." So what should you use instead? Join Johanna as she discusses the measures that are actually useful in understanding what your team does, where the work is, and how long the work really takes - and in addition, we’ll examine what it takes to explain the team’s progress to others in terms of the product backlog burnup chart, ways to talk about what’s done and not yet released, and how to show others working product.

10 Great Questions Product Managers Should ask Customers

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You can get a lot of helpful insight from the perspective of a customer, just simply by asking the right questions. Customers are usually quite willing to provide you with their feedback, especially if they’ve had a particularly positive or negative experience. You can learn quickly about what you’re doing right and what you’re doing wrong, in your customer’s eyes.

Want Better Product Managers? Throw Them In at the Deep End

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I recently read a write-up of what looked like a very interesting roundtable discussion with product leaders in London. The last of the four topics particularly caught my eye: “how do you increase the commercial acumen of product managers?”.

What we Learned About Product Management in 2017

Mind the Product

As another year draws to a close, it seems appropriate to look back at some of the highlights of 2017, assess the progress we’ve made as a community, and examine how we’ve pushed the craft of product management forward.

System Thinking for Product Managers by Johanna Kollmann

Mind the Product

In one of the keynotes of this year’s MTP Engage Hamburg, Johanna Kollmann reviews established system thinking concepts and applies them to the world of today’s product management.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

What we Learned at Mind the Product London 2017

Mind the Product

I opened this year’s Mind the Product London conference by suggesting that product management isn’t actually about managing products, but about managing people. I believe that to be successful we need to work across disciplines and make sure that everyone in the team owns the product together.

Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn.

Transforming to a Product Culture by Lea Hickman

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Through her experience with a wide range of different organisations across the world, Silicon Valley Product Group partner Lea Hickman has a unique perspective on how people do product.

Things Nobody Told Me About Being a Product Manager

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Shaun Russell shares his journey into product management, sketching out the well-trodden path he took to getting started – reading, taking workshops, learning from peers, and so on. But being a product manager is really hard, and nothing can prepare you for it.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

Planning Your Prototype With a Customer Journey Map

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“A prototype is worth a thousand mock-ups,” as the saying goes. By definition a prototype is interactive. At the start of a project, it can be helpful if you create rough prototypes without too much detail.

Seven Things you can Learn From WeChat Product Development

Mind the Product

We tend to think of Chinese companies as imitators rather than innovators, but is this fair? App developers and designers may look at other apps for inspiration on new features, but most only look to well-known apps like Facebook Messenger and Snapchat. Take Messenger for example.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it.

Enter The Matrix – Lean Prioritisation

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Prioritisation is a necessary evil of every product development lifecycle. Deciding what to build, where to focus limited resources and what customer segments to target are questions that face every organisation on a daily basis. With this being the case, why do companies prioritise so badly?

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

The Testing Mindset – How to Find Product/Market fit

Mind the Product

“There is a way to do it better. Find it!” ” Thomas Edison. Here’s the thing with innovation, you can’t just tell people to be innovative. A great idea doesn’t always come when you’re sitting at your desk between 9:00am and the end of your working day. Here at etventure we’ve tried various approaches to innovation in the last few years, and what we’ve learned is that success cannot be planned.

Innovation is Broken by Janice Fraser

Mind the Product

What is the point of innovation? Why do we focus so much time and effort on digital transformation, agile transformation, and innovation? Simply put it’s because large organisations need to grow – and can’t.

Product Prioritization by the Numbers

Mind the Product

It’s no secret that every software company has a different way of working out what feature they’ll build next.

The Only Product Metric that Matters by Josh Elman

Mind the Product

As product managers we spend a lot of our time thinking about product metrics, and all companies, from startups to corporates, spend a lot of time figuring out whether their metrics are good enough.

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.