Mind the Product

The balanced scorecard: a framework that drives impact

Mind the Product

In this article, we'll dig deep into one specific framework that I fancy a lot for its genericity and its simplicity to apply. In the end, you will master the key principles and be able to come up with clear priorities based on their estimated business impact. [.]

Making your product more accessible

Mind the Product

Today is Global Accessibility Awareness Day. But why should Product Managers care about accessibility? In this post, we'll tell you a quick story and the tips learned… [.] Read more » The post Making your product more accessible appeared first on Mind the Product.

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Train your product team’s brain to embrace optimism and pessimism

Mind the Product

High performing teams acknowledge the role of both optimism and pessimism and create systems of work that exploit their benefits equally. Let’s unpack optimism and pessimism, and look at ways to make the most of both in your team. [.]

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Product operations by Christine Itwaru

Mind the Product

In this ProductTank Berlin talk, Christine Itwaru, Senior Director of Product Operations at Pendo, explains the origins of product operations and how product managers can benefit from it. [.] Read more » The post Product operations by Christine Itwaru appeared first on Mind the Product.

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

Fireside chat with Marty Cagan

Mind the Product

In this ProductTank Zurich talk, Marty Cagan, Partner at Silicon Valley Product Group sits down for a Fireside chat to answer questions about his career and advise other product managers. [.] Read more » The post Fireside chat with Marty Cagan appeared first on Mind the Product.

A step-by-step guide to running a customer journey mapping workshop

Mind the Product

Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. [.] Read more » The post A step-by-step guide to running a customer journey mapping workshop appeared first on Mind the Product.

SUNDAY REWIND: Finding Inspiration for Customer Journey Mapping

Mind the Product

In this Sunday Rewind episode, we look back to when Gleb Smolich, IT specialist, broke down customer journey mapping (CJM). He explained why it’s an important marketing tool for products.

How to face the challenges of customer retention

Mind the Product

Losing customers is hard, especially when you’ve worked so hard to win them. So what can product managers do to improve customer retention? What are the common challenges to look out for? We speak to some long-time product people to get their views and experiences.

Product management dysfunctions by Ben Foster

Mind the Product

In this ProductTank London talk, Ben Foster, CPO at Whoop, explains some of the most common product management dysfunctions and how to solve them.

Knowing What Products Not to Build: A Case Study With NBC Universal

Knowing what not to build is just as important as what to build when it comes to product development. Learn how NBC Universal saved millions by knowing what not to build and created a more cohesive customer experience with Feedback Loop.

How to be a better data-driven product manager

Mind the Product

In this Prioritised Ask me Anything (AMA) for members, Emily Tate joined Product Coach, Itamar Gilad, to shed some light on how data-driven product management really works in practice. [.] Read more » The post How to be a better data-driven product manager appeared first on Mind the Product.

Machine learning in product discovery – Ha Phan on The Product Experience

Mind the Product

In this weeks' podcast episode, we spoke with Ha Phan, Director of Discovery Products at Pluralsight, to develop a stronger understanding of how we can best use ML in product management. [.]

How I do continuous discovery

Mind the Product

One of the things that’s been very useful to me over the course of my product management career so far is talking to customers. This statement seems so obvious that it should be self-evident.

Put your nostalgia goggles on, it’s World Product Day

Mind the Product

World Product Day returns on 19 July 2022, and this year we’ll be celebrating “Product firsts”! We want to help those who are taking their first steps, whether into a new leadership role, a new industry, or simply starting their first job as a product manager.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Setting up a product function from scratch – Maggie Crowley on The Product Experience

Mind the Product

What would it be like to join a new company and set up a new product from scratch? On this week's podcast, we spoke to Maggie Crowley all about her experiences of doing this and her best tips. We also had some time to discuss best practices with metrics and hypotheses in product. [.]

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Effective communication with software engineers

Mind the Product

In today's article, Simón Muñoz shares some tips on communicating effectively with engineering teams that he has been learning throughout his career, as well as elaborating on why it's important [.]

Build what matters with vision-led product management

Mind the Product

In this #mtpcon Digital Americas session, CPO at WHOOP and author Ben Foster, explains how to think and operate like a true product leader regardless of your level or title. [.] Read more » The post Build what matters with vision-led product management appeared first on Mind the Product.

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How to make product decisions with transparency and trust by Ellen Gottesdierner

Mind the Product

Healthy product decision-making is a sign of a healthy product team. In this ProductTank London talk, product coach Ellen Gottesdierner highlights some of the dysfunctions around decision making and offers ways to overcome them. [.]

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

A step-by-step guide to running a customer journey mapping workshop: part 2

Mind the Product

Organizing a workshop is also a kind of journey, and we're ready to share the roadmap with you. In the previous part of this article, we covered the preparatory phase of the customer journey mapping workshop, and now it's time to delve into the actual conduct of the session and what follows. [.]

How to build machine learning-based products

Mind the Product

In this article, written for product managers, data scientists, and engineering teams we cover some growth areas and ideas on how to achieve more impact while working on building ML-based products. [.]

What we learned at MTP SF+Americas

Mind the Product

This week, thousands of product people from across the world came together both in-person and online for #mtpcon SF+Americas 2022. After a three-year hiatus of in-person events in the US, it was our first hybrid conference experience in San Francisco.

The advantages of declarative user stories

Mind the Product

What exactly is the difference between declarative user stories and imperative user stories and when should you use which? In this post, we'll delve into the advantages and disadvantages of both. [.]

A Strategic Guide to Community Gamification

Does creating engaged customers and impacting CS objectives sound interesting? Learn more about how gamification can help your customer success team in our free eBook.

How to develop a positive mental health culture as a product leader

Mind the Product

How can product leaders develop a positive mental health culture to ensure that their teams are supported and performing at their best? [.] Read more » The post How to develop a positive mental health culture as a product leader appeared first on Mind the Product.

Anatomy of a real product strategy by Nacho Bassino

Mind the Product

What does a good strategy look like, and how exactly do you build it? In this #mtpcon Digital Americas talk, Nacho Bassino, author of Product Direction and Director of Product at Xing, deep-dives into a practical approach to creating your product strategy using a real-life case study.

SUNDAY REWIND: It’s all about the outcome

Mind the Product

In this Sunday Rewind, we look back to when Georgie Smallwood, CPO at Tier Mobility, explained why an understanding of outcomes and impacts is essential to successful product management. [.] Read more » The post SUNDAY REWIND: It’s all about the outcome appeared first on Mind the Product.

Leadership challenges throughout the product lifecycle – Todd Olson on The Product Experience

Mind the Product

In this episode of The Product Experience, Todd Olson, co-founder and CEO of Pendo, reveals how he climbed the leadership ladder and shares his advice for anyone keen to do the same. [.]

Product Research 201: The Intermediate Guide to De-Risking Decisions

Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!

An introduction to OODA loops and SaaS scaling – Kausambi Manjita on The Product Experience

Mind the Product

What is an OODA loop and how can it be used in product management? OODA stands for observe, orient, decide, and act.

User insights for product decisions by Cris Valerio

Mind the Product

In this #mtpcon Digital Americas session, Cris Valerio, Product Manager at Instacart, shares her thinking on why user insights are important for making product decisions and provides some guidelines for gathering the right user insights.

Looking after your mental health as a product manager

Mind the Product

It’s important that product managers, just as much as everyone else, are looking after their mental health. With help from Product Consultant and mental health speaker, Nicholas Jemetta, we discuss ways to look after yourself in your product management career. [.]

Killing product zombies: a five-step approach

Mind the Product

As product people, we find features, processes, and products that aren't functioning well. This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. [.]

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.