Mind the Product

20 Years of Product Management in 25 Minutes by Dave Wascha

Mind the Product

Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0.

Building a Realistic Revenue Projection for a New Product

Mind the Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it.

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How aligning product and marketing teams improves customer experience

Mind the Product

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up.

Escaping the Build Trap by Melissa Perri

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Like most of us, when Melissa Perri started as a product manager she started with giant requirements documents, dutifully recording every little detail from stakeholders and turning them into shiny docs for the developers. Then she discovered Agile and churned out features even faster.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

How to Sell Your Boss on Roadmaps Without Timelines

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Can’t get your boss to part ways with a time-based feature roadmap? Then sell them on the risk. I wonder what it is about feature roadmaps that is comforting to the C-suite.

Agile Died While You Were Doing Your Standup

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As technology professionals, we have been stuck at metaphorical basecamp for years. We’ve looked at the summit, attempted the various routes other teams have created, and worked hard on dialling in the basics of making sure we have food, water, and shelter.

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Product Managers – You Are Not the CEO of Anything

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When Ben Horowitz wrote his groundbreaking memo good product manager, bad product manager nearly 20 years ago he described a product manager as the CEO of the product.

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The biggest challenge for product managers?

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A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

Dual-Track Agile: Why Messy Leads to Innovation

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What is Dual-Track Agile? Dual-Track Agile is an IT development methodology where figuring out what to build is as important as the building process. You start with a discovery track to find out if a product idea is good and if it makes sense to build.

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Top Tips for Negotiating With Stakeholders

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Product managers are meant to be many things – visionaries, decision makers, leaders and much more. But what about negotiators? Negotiation is rarely mentioned outside an interview for a product manager – yet, in reality, being a product manager is a role that demands good political judgement.

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Design Sprints by Jake Knapp

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Design Sprints allow you to get to the crux of your problem and explore a solution, quicker than other ways of working. They don’t give you a perfect solution or exact data, but they give you more than enough to decide what to do next by helping you glimpse into the future.

Why Your Product Must Stand for Something

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Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them.

Seven Things you can Learn From WeChat Product Development

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We tend to think of Chinese companies as imitators rather than innovators, but is this fair? App developers and designers may look at other apps for inspiration on new features, but most only look to well-known apps like Facebook Messenger and Snapchat. Take Messenger for example.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

5 Product Design Tips: Making Your App Sticky From the Start

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The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. Products were simple, with a few buttons and straightforward directions.

The Six Essential Books that Every Product Manager Should Read

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I always tell the participants of my workshops that as a Product Manager you should be voraciously curious about what’s happening in the field. Read books, keep tabs on blogs, follow people on Twitter, listen to podcasts, be a massive consumer of ideas and then see what resonates most with you.

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Understanding how Design Thinking, Lean and Agile Work Together

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The ideas of Agile are great. It’s the way it has been codified into rituals and certifications, and rolled out mindlessly that misses the point.

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How bad Ideas get on the Roadmap

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Assimilating new hires can take a big bite out of your schedule, but it’s a process I’ve always enjoyed, despite this. Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, Oh, it’s for a big deal of Laura’s which she expects to close this quarter…”.

A day in the Life of Jamie Parkins, Senior Product Manager at JustGiving

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Jamie Parkins is a senior product manager at JustGiving, the online fundraising platform that enables people from all round the world to raise money for their cause of choice. It has been running for 17 years and has raised in excess of £3 billion to date.

Why you Need a Sense of Urgency in Product

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When I was doing my basic training in the military one of the things our instructors continually stressed was a sense of urgency. Nothing was to be rushed, but equally, nothing was to be done at a leisurely pace either.

Product Decisions: Are Customer Requests Overrated?

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As product managers, we are trained to focus on the customer. We know that customer satisfaction is of paramount importance and that we must do everything in our power to make customers happy.

Scaling Lean Principles by Jeff Gothelf

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Coach, lean advocate and author Jeff Gothelf talked about scaling Lean principles at this year’s London #mtpcon. Lean methodologies work well for a single team observes Gothelf: “A lean startup reduces risk by regular and continuous experimentation.

How Curious: Mindset of a Product Manager

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Being a product manager encompasses many things; vision, organization, analysis, and communication, to name a few. But in my experience there is one universal trait that permeates almost everything a product manager does – curiosity.

Building an API that Developers Love

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Maxime Prades (Director of Product at Zendesk) takes you through the experience of building a platform at Zendesk and being part of an API-first company. He opens his talk by describing the clear value that Zendesk’s APIs are providing to their customer accounts and the business.

Three Superpowers of a Product Manager

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As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders.

What we Learned at Mind the Product London 2017

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I opened this year’s Mind the Product London conference by suggesting that product management isn’t actually about managing products, but about managing people. I believe that to be successful we need to work across disciplines and make sure that everyone in the team owns the product together.

Transitioning from Scrum to Kanban

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We here at insightsoftware.com, creators of Hubble , have recently moved from a Scrum to a Kanban software development approach. The driver behind the move was to improve the speed of business delivery and quality of the delivered product.

Why Product Managers Should Learn to Code

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Building products is amazing. You take an idea – sometimes big, sometimes small – and with your team you make it real. Or at least you make a version of it come to life and then send it out into the world. Every day I find this creatively inspiring.

The Heart of Innovation by Blade Kotelly

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Good innovation should make your company feel uncomfortable. In this inspiring talk from Mind the Product London 2017, Blade Kotelly shares a process that he says will give you the best chance to innovate, although it doesn’t necessarily guarantee success.

How to Survive the Hardest Part of Product Management by Janna Bastow

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There is probably one part of the product management job we can all agree is the hardest – people. People are unpredictable, they have strong opinions and unconscious biases. Many people in your organisation have more power than you, yet they are wrong just as often.

Innovation is Broken by Janice Fraser

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What is the point of innovation? Why do we focus so much time and effort on digital transformation, agile transformation, and innovation? Simply put it’s because large organisations need to grow – and can’t.

The Heartbeat of Product by Nate Walkingshaw

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Nate Walkingshaw is the Chief Experience Officer for Pluralsight, where he is responsible for Product, User Experience, Engineering, and Content, and the co-author of Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams.

Product Owner vs Product Manager

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As a Product Owner and the CEO of Scrum.org I was invited to speak at ProductTank NYC earlier this year about the conflict between the roles Product Owner and Product Manager.

The Only Product Metric that Matters by Josh Elman

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As product managers we spend a lot of our time thinking about product metrics, and all companies, from startups to corporates, spend a lot of time figuring out whether their metrics are good enough.

Applying Product Principles to Guide Better Product Decisions

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Like a sailor who navigates a path through stormy seas, a product manager needs to navigate their product through the needs of customers, business partners, and stakeholders while following the product vision (the end state for what the product will deliver in the future).

Pros and Cons of Market Research Tactics

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When it comes to capturing the public’s imagination, few works of fiction have ever done it as well as the movie Jurassic Park did almost 25 years ago – I couldn’t believe it’s been that long either.

Get Your Team Experimenting More by Using One Little Word…

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For me, as for many, the idea of applying a scientific approach (experiments, hypothesis, etc) to product management came from Eric Ries in Lean Startup. In many ways, the concept was a game changer in how to approach validating product ideas and getting to product market fit.

The Move From Product to a Service Mindset

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In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking.