Mind the Product

Roadmaps: Break the rules without breaking the principles

Emily Tate

Avoid roadmaps that are timelines with lists of features by staying true to the principles of a flexible roadmap

Show your true innovative colours by Julia Shalet

Mind the Product

In this ProductTank Heidelberg talk Product Doctor's Managing Director Julia Shalet examines the attributes of an innovative product manager and looks at how to gauge whether you’re being innovative. [.]

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Learnings from London: The secret sauce to hiring great product people by Kate Leto

Mind the Product

Today, we look back to the not-so-distant past of pre-pandemic times at #mtpcon London 2019. Kate Leto examines the importance of emotional intelligence in individuals and teams and asks how it can be used to make better hiring decisions. [.]

3 myths that get in the way of product adoption by Martina Lauchengo

Mind the Product

In this keynote session at #mtpcon SF+Americas 2022, Martina Lauchengco, Partner at SVPG and author of Loved: How to rethink marketing for tech products, unpicks three myths of Product that get in the way of driving product adoption. [.]

What Not to Do When Onboarding Your Customer

Speaker: Jamie Bernard, Senior Product Manager and Product Management Practice Lead at Nexient, an NTT Data Company

In this webinar, you will learn principles and practices to simplify your customers' onboarding experience

SUNDAY REWIND: Product roadmaps in five easy pieces

Mind the Product

This week’s Sunday Rewind takes us back to a 2018 post from product leader Scott Colfer that digs into five elements that make up a good roadmap.

How behavior analytics can help with your product path

Mind the Product

The key to understanding your customers is behavior analytics. By collecting data on your customers, you can more easily plot the path your product needs to take and can ensure success by building greater demand for your product launch.

Incomplete by design – Matt LeMay at MTP Engage Hamburg 2022

Mind the Product

Incomplete by Design…finishing documents is making it harder for your team. Matt LeMay's closing keynote at MTP Engage Hamburg was a beautiful reminder of the power of collectively designing as a team unit to solve problems.

Building products in the Metaverse – Mitchell Bayer-Goldman on The Product Experience

Mind the Product

What is the Metaverse and how can it help product managers in their daily craft?

Learnings from London: Marty Cagan on making products customers love

Mind the Product

We are only nine weeks away from our flagship event, #mtpcon London! What’s more, it’s 10 years old this year, with the first-ever #mtpcon happening in October 2012.

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The Executive's Guide to Empathy-Driven ROI

In this guide from UserTesting, learn why empathy is at the heart of your organization's success, and how to promote a more customer-centric culture that's constantly testing its products, services, and messaging to ensure a strong connection with customers.

SUNDAY REWIND: No one is immune to cognitive bias

Mind the Product

No one is immune to cognitive biases. Cindy Alvarez, Principle Researcher at Microsoft and Author of Lean Customer Development wanted us to recognize this fact at #mtpcon San Francisco 2018. In this Sunday Rewind, we look back on this talk and what we learned from her keynote. [.]

Ethics and magic algorithms – MTP Hamburg Engage 2022

Mind the Product

At MTP Engage Hamburg 2022, there was a whole slot dedicated to the responsibility of a product manager, with two experts speaking on this pressing topic. Here you can see and read what Roisi Proven and Cennydd Bowles had to say. [.]

How to identify your North Star Metric

Mind the Product

A north star metric is an essential tool for navigating your business. It's a number that allows you to measure how successful or unsuccessful you are in achieving your goals. Let's jump into identifying the best metric for your product. [.]

The importance of an intrapreneur mindset for product design teams

Mind the Product

Intrapreneurs are – in the simplest terms – an internal entrepreneurial force within an organization –– self-motivated, action-oriented problem solvers who thrive when empowered to take the driver’s seat in delivering value to customers, the team, and the company overall.

Process, Product, and Profitability: Everything You Need to Know

Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting

Join us to learn how companies mitigate risks through usability testing and real-time qualitative feedback from customers to efficiently launch and develop digital products.

Building an effective product strategy – four key takeaways

Mind the Product

In this Prioritised event exclusively for members, Managing Director of Mind the Product, Emily Tate, moderated a panel discussion of product experts to discuss building strategy in product. [.]

Measuring the product-market fit

Mind the Product

Product and market analysis are important to creating, managing and further growing a product. For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product.

Helping startups to build a product practice

Mind the Product

If you work in product you’ll know Martin Eriksson. ProductTank founder, co-founder of Mind the Product, author of a bestselling book on Product leadership, you will have heard him speak or read something he’s written.

September’s top product management content

Mind the Product

From product metrics to product operations, Mind the Product saw a range of engaging articles and podcasts across the board for our community to digest. Here are the pieces that secured the top 5 most popular spots. [.]

The Top 5 Business Outcomes Companies Can Achieve From Monitoring Consolidation

In this eBook, learn what the top five business outcomes are that organizations see when leveraging Datadog's end-to-end monitoring tool.

Product ops drives product culture

Mind the Product

When leadership pays attention to product ops, it makes it easier for every team to function and pays dividends as a result.

The benefits of squad-led discovery — Jim Morris on The Product Experience

Mind the Product

How can product managers get more work done by doing less?

Launching new products inside Shopify – Ben Sehl on The Product Experience

Mind the Product

It seems like everyone on the product scene is about launching brand new products in large organisations, however on this weeks podcast, we speak with Ben Sehl, Senior Product Lead from Shopify to hear his thoughts on doing this in the most effective ways. [.]

Giving direction in product with Janna Bastow, Chiedza Muguti, and Nacho Bassino

Mind the Product

This session On Giving Direction as a product manager was one of the themed sessions during MTPEngage Hamburg 2022. A stellar line-up of speakers shared their respective perspectives on how product leaders or product managers provide others with the necessary orientation to pull in one direction. [.]

How Collecting and Managing the Voice of the Customer Will Strengthen Your Product

Product teams strive to incorporate customers’ needs in everything they build, but this can’t be done without clear strategy, processes, and feedback loops in place. In this eBook, you'll learn how to build a robust voice of the customer program.

SUNDAY REWIND: Applying product principles to guide better product decisions

Mind the Product

This week’s Sunday Rewind takes us back to a post from Nir Gazit on how to use product principles as a framework for decision making at all levels of an organisation. Nir takes us through his advice for writing product principles with a list of dos and don’ts, together with examples.

Data management: store and share

Mind the Product

In the second of this two-part series on data management we look at how the data you collect should be presented and shared with stakeholders and why getting this right is important.

Prioritising customer needs with Dan Olsen

Mind the Product

In this keynote session at #mtpcon SF+Americas 2022, Dan Olsen, author of The Lean Product Playbook shares the importance versus satisfaction framework, and demonstrates how spending time understanding problems, rather than offering solutions, results in better products. [.]

Learnings from London: Critical thinking for product teams by Teresa Torres

Mind the Product

This week on our Learnings from London series, we go back to #mtpcon London 2017 to this illuminating talk by Teresa Torres. She shares a visual aid to help you focus your team’s energies and improve critical thinking. [.]

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

A case study: launching a custom product for solar roof innovator SunRoof

Mind the Product

Swedish company SunRoof makes solar roofs, combining solar power solutions with a unique roof design. In 2020, SunRoof started to expand into other EU countries – Poland, and Germany – and then to the USA.

Launching new products inside big organisations – Hannah Gibson on The Product Experience

Mind the Product

What's it like launching new products within a big organisation like Ocado?

A deep dive into product discovery – Lily and Randy on The Product Experience

Mind the Product

For this special episode, our very own Randy Silver, and Lily Smith dived deep into product discovery. With their many years of experience in product, and over 2 years of interviewing some exceptional product experts, they share their best tips. [.]

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Learnings from London: Donna Lichaw on crafting products that engage

Mind the Product

This look at what we’ve learned from years past at #mtpcon London takes us back to 2016 and a talk from Donna Lichaw on the importance of storytelling in product management: Crafting products that engage.

Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

In this webinar, Sneha Narahalli, Head of Product at Sephora (Digital, Data & MarTech), will give you an iterative method for identifying and developing Product Market Fit.

I bet you think this product is about you – Tony Poon on The Product Experience

Mind the Product

It's a common saying that 'ego is the biggest product killer'. In this weeks' podcast episode, CPO at R-Zero, Tony Poon, delves into a discussion with Lily and Randy about how to ensure that your ego doesn't get in the way of discovering and managing the best products. [.]

NFT: the new playground for product designers

Mind the Product

If you have ever considered delving into an NFT project, know that there will be some culture shocks — it might take a while to wrap your head around the basic verbiage. After that, there were three main culture shocks that product design leader, Ziyun Liang learned. [.]

Learnings from London: Dave Wascha – Inside the mind of a product manager

Mind the Product

In this week’s Learnings from London, we look back at the high spots from #mtpcon London in years past we bring you Dave Wascha’s talk from 2014, Inside the mind of a product manager. [.]

Evidence-based product decisions – Itamar Gilad on The Product Experience

Mind the Product

In part one of two of this podcast series, we speak with experienced product expert Itamar Gilad to find out more about evidence-based decisions, ideas, and key product goals. [.]

Modernizing Workloads with the Cloud: How to Improve Performance & Reduce Costs

In this eBook, you’ll learn how to migrate workloads to Azure and optimize performance for your serverless and containerized applications in Azure.