Trending Articles

The Big Impact of Cognitive Bias on Our Teams, Our Customers and Our Products

bpma ProductHub

by Davide Cis and Neil Baron – Do you remember that time when you thought you had it all figured it out, but your product launch still fell short of expectations and sales did not materialize? How your product failed, despite giving customers exactly what you thought they wanted?

Three Product Demo Mechanics That Keep Buyers Engaged

Proficientz – Product Management University

Here are three product demo mechanics that will engage buyers into the conversation and produce more favorable outcomes. In sales situations, the goal of every product demo is to create an urgency to buy!

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How to Evaluate and Create Great Product Management Teams

280 Group

Join us for our webinar on July 26th, Becoming Expert: Are you the Product Leader your team needs? where we’ll tackle what it takes to create great teams in more detail. When I think of product or market-oriented teams, I think about meetings.

The Secret Weapon of Retrospectives – the Team Radar

Mind the Product

You know that moment when you realise that something is not quite right in the team? Often you think you know straight away what needs improvement, but for some reason the team can’t see what you’re seeing. What’s wrong with them? It’s so obvious! There’s nothing wrong with them.

Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

Product Operations: The Fuel for Winning Product Strategies

Melissa Perri

46.8% of product decision makers cite lack of quality data as the main challenge they make when making decisions and only 21.9% always or almost always use data to back decisions.

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Optimal Product Process™ 3.0 Phase Seven: Retire

280 Group

This post describes the seventh phase in the Optimal Product Process: Retire. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE. “A A poorly executed end-of-life and product retirement can cost companies millions and significantly damage the company’s brand”.

How The Yum Product Managers Are Adapting To A Changing World

The Accidental Product Manager

Fast food markets change very fast Image Credit: Amber Case. I can’t actually tell you if it would be one of the best product management jobs to have, but I can tell you that it would certainly be one of the most delicious. What am I talking about?

Insights From the #mtpcon San Francisco Product Leadership Forum

Mind the Product

As product management evolves, so do the challenges and questions facing product management leaders. At last week’s #mtpcon San Francisco Product Leadership Forum, senior product professionals got together to discuss the current hot topics of career paths, talent management, and psychological safety.

Venn Diagram: A Comparison of Product-Related Roles

ProductCraft

What is a product manager responsible for? What about a product MARKETING manager? And where does the growth role fit in the product org? We created this handy Venn diagram to compare and contrast the various responsibilities of three product-related roles: PM, PMM, and growth.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Why you should test other people’s sites before your own

Userzoom

Budget is often restrained for designers and researchers; whether in time, money or both. So, why would it ever make sense to test someone else’s website? Especially where you don’t have any ownership or influence to change the designs based on your research or testing?

The Definitive Guide to Writing High Converting Emails

AB Tasty

Delivering marketing emails that convert is no easy task. Our guide will walk you through some basic principles to get you on track. This article was originally posted on AB Tasty as The Definitive Guide to Writing High Converting Emails. Conversion Optimization

Stop Using the Wrong Product Metrics: Unlocking Business Value [Part 2]

Gainsight

This article is Part 2 in a two-part series that will help your product team find the right metrics to improve and demonstrate business impact. Read Part 1 (Stop Using the Wrong Product Metrics: Valuable Metrics Framework) here.

Outcomes Over Outputs – Josh Seiden on The Product Experience

Mind the Product

A nice bit of serendipity this week: this week’s guest, Josh Seiden, had his new book ( Outcomes Over Output ) recommended in last week’s episode by guest Rich Mironov.

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

How to Avoid the Frankenstein Effect When Building a Product Portfolio

ProductCraft

Imagine this: You’re sitting in a boardroom across from a major investor. You’ve just finished your pitch, and now you’re sweating a bit, waiting for the response. Sound familiar? That was where I found myself in 2009?giving

How to hack goal setting for more confidence

The Product Coalition

Photo by Wil Amani on Unsplash Have you ever thought to yourself, “If I had the confidence, I would be a better Product Manager?” Me too. In fact, this topic comes up often when I coach other product managers.

Sticking to Your Product Vision Means Saying “No”

ProductPlan

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” This particular aspect of product management requires PMs to do what most people find uncomfortable… say “no.”.

How to Manage Product Managers: Herding The Cat Herders

PMLesson's Ace the PM Interview

When I first joined Google as a young PM and flew to Mountain View for my brainwashing orientation, the legendary engineer Joseph Smarr welcomed me with: “Hi, new cat herder!” I wasn’t familiar with the idiom back then, but I’ve learned over the years just how right he was!

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Why Authenticity Matters in Your Product Management Job Hunt

Mind the Product

In January 2019, LinkedIn published the 15 most promising jobs for the year. Product owner ( 87% YoY growth ) and product manager ( 29% YoY growth ) both made the cut.

Foundations to build on: Intercom’s principles for building product

Inside Intercom

Clear guiding principles are the best way to scale a team while keeping them aligned. Without a set of principles, organizations begin to fracture.

5 Tips to Take Your Mobile App to The Next Level by Optimizing for Wearables

The Product Coalition

Not long ago wearable çonnected devices were mostly seen in sitcoms and comic strips. However, today they are a serious line of mobile technology that requires even more serious measuring and optimization, in order to enhance consumers’ interactions with wearables.

Q&A with Tristan Kromer, Lean Coach, Kromatic

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.

How to Build (Not Buy) an Email List

AB Tasty

Today, 99% of consumers check their emails daily. By 2020, the number of active email accounts worldwide will reach 4.3. Read more. This article was originally posted on AB Tasty as How to Build (Not Buy) an Email List. Conversion Optimization

Connecting the Dots: How Personalisation Shaped my Career by Elize Bosker

Mind the Product

My product management career has been shaped by my experiences in developing personalised products. In this talk for #MTPEngage Hamburg, I walk through my experiences, failures, and learnings, and share what personalisation in product has taught me so far.

Building help content into your product launch

Inside Intercom

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed.

Understanding and Acting Upon App Uninstalls

The Product Coalition

In the last quarter of 2018, an article on Forbes read out some forecasts about mobile apps usage in India. One statement read as such: App Annie forecasts that by 2022, India will have 37.2 billion downloads a year, a growth rate of 207%?—?which

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

The State of Digital Transformation 2019

Modus Create

Methods and approaches to digital transformation are becoming solidified, and a couple of studies 1 2 released in 2019 highlight the motions that have taken place and show emerging patterns for digital transformation in large organizations.

How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Usersnap

Who doesn’t like to use a product that looks pretty? Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design? The questions lingering in your mind may be: How important is design to product success? Or how would UI/UX contribute to business growth?

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The Product Mensch – Rich Mironov on The Product Experience

Mind the Product

Rich Mironov got his start in product with a a single, very demanding customer: Apple. Realising it would be safer to diversify, he’s gone on to spend the last 30-plus years working with more than 90 organisations across the world in interim leadership roles and consulting.