Prioritizing Customer Problems in an Unstable Environment
Pragmatic Marketing
JULY 13, 2020
COVID-19 has forced executives to rethink many of their assumptions about their customers, markets and products. Some go-to-market strategies that worked well in 2019 became paths to irrelevancy once the pandemic became widespread. Resources have been scarce, travel to customers dropped to near zero and the future is unclear. While it’s natural to want to ride out the storm and hope for better times, moments of crisis are a time for businesses to step up and get the most out of what they a
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