Pragmatic Marketing

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Prioritizing Customer Problems in an Unstable Environment

Pragmatic Marketing

COVID-19 has forced executives to rethink many of their assumptions about their customers, markets and products. Some go-to-market strategies that worked well in 2019 became paths to irrelevancy once the pandemic became widespread. Resources have been scarce, travel to customers dropped to near zero and the future is unclear. While it’s natural to want to ride out the storm and hope for better times, moments of crisis are a time for businesses to step up and get the most out of what they a

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A Surprising Advantage for Subscriptions

Pragmatic Marketing

Aha! moments are fun. You know, those light bulb moments when everything suddenly clicks and you come up with a brilliant idea/solution/connection/product/etc. When I was diving deeper into subscriptions to create my new Pragmatic Learning Network course, Accelerate Your Subscription Business , I had several aha! moments, but this one is probably my favorite.

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Critical Questions to Help You Level Up in Your Career

Pragmatic Marketing

Every year I read Peter Drucker's classic article, " Managing Oneself " as part of my personal-professional career navigation process. His powerful questions and frank commentary on what we need to do in our careers help me reorient and reset on my priorities and activities. It forms a key foundation for my Pragmatic Learning Network course, Level Up Power Skills: Influence, Lead and Develop Yourself Differently.

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Prioritizing Customer Problems in an Unstable Environment

Pragmatic Marketing

COVID-19 has forced executives to rethink many of their assumptions about their customers, markets and products. Some go-to-market strategies that worked well in 2019 became paths to irrelevancy once the pandemic became widespread. Resources have been scarce, travel to customers dropped to near zero and the future is unclear. While it’s natural to want to ride out the storm and hope for better times, moments of crisis are a time for businesses to step up and get the most out of what they a

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Critical Questions to Help You Level Up in Your Career

Pragmatic Marketing

Every year I read Peter Drucker's classic article, " Managing Oneself " as part of my personal-professional career navigation process. His powerful questions and frank commentary on what we need to do in our careers help me reorient and reset on my priorities and activities. It forms a key foundation for my Pragmatic Learning Network course, Level Up Power Skills: Influence, Lead and Develop Yourself Differently.

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What kind of leader do you want to be?

Pragmatic Marketing

Editor's Note: Also see Tom Noser's article, "Taking Inventory: Identify Your Leadership Strengths (and Weaknesses) for Career Success," in the Winter 2020 issue of The Pragmatic magazine. Product management is a leadership position. You have to influence others and create conditions for them to do their best work. That's leadership. To be an effective product manager, you need to decide what kind of leader you want to be.

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In an Era of Automation and AI, Your Customers Need Your Humanity

Pragmatic Marketing

Editor’s Note: The following is adapted from co-author David Meerman Scott’s upcoming book, Fanocracy: How to Turn Fans into Customers and Customers into Fans. It released in January 2020. Marketers today recognize how the automation of our world holds tremendous opportunities for their business. However, many of us act as if that’s the only option.