Pragmatic Marketing

Market Problems and Frustrations

Pragmatic Marketing

Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of open items from support, and on and on and on.

PRIME Your Competencies

Pragmatic Marketing

Distinctive competency is a great tool to help identify what makes your organization unique in your industry.

Be a Better Marketer with AI

Pragmatic Marketing

“Is artificial intelligence going to take over marketers’ jobs?” ” is the new “Is email marketing dead?” ” in online marketing.

Stakeholder Communications

Pragmatic Marketing

“It’s hard to make predictions, especially about the future.” ” Danish proverb. What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July. For executives and marketing teams, second quarter means the project will be available on April 1 at 8:00am so they can start promoting it.

The Ultimate Embedded Analytics Guide

In today’s ambitious business environment, many companies are taking an embedded analytics approach to capitalizing on the value of their information. Learn all about embedded analytics in this guide by Sisense, including a general overview of embedded analytics, the different approaches to embedding BI and analytics, and the benefits and challenges of the most popular BI solution technologies.

Types of Data Needed for a Successful Win/Loss Analysis

Pragmatic Marketing

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve customer acquisition and retention strategies and grow the business.

AI in Business

Pragmatic Marketing

Is it just us, or do you think of robots taking over the world whenever someone mentions artificial intelligence (though probably not this one )?

Data Science for Business Professionals

Pragmatic Marketing

The world creates, on average, about 2.5 EXABYTES of data daily. That’s 2,500,000 terabytes, or 2,500,000,000 gigabytes of data. Every. Single. And that’s just right now. Who knows how much we’ll be making in the next year, let alone in the next ten years.

When to Launch? That’s the Question

Pragmatic Marketing

The other day I received a message from a colleague: “One question we’re asking ourselves is the issue of continuously releasing individual features with associated Go-to-Market launches versus releasing features and waiting to do a singular quarterly GTM for all at the same time.

Creating and Destroying Value

Pragmatic Marketing

I read Seth Godin’s blog every day. Many days, what he says relates directly to pricing. Today’s blog— Is There a Marketing Person Leading the IT Team —is just one of those blogs. He provides a few horrendous examples of companies interacting with their customers.

Blog 91

6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

Pricing Lessons from Sea World

Pragmatic Marketing

An interesting pricing article appeared in Skift, SeaWorld’s Price Cutting Strategy is Fueling a Comeback. The title says a lot, but the details in the article are even more fascinating. They lowered ticket prices and attendance jumped. First, that deserves a big duh !

How to Deliver Impactful Customer References

Pragmatic Marketing

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. And if you haven’t yet, it’s only a matter of time. Knowing how important these can be, we often make it a priority to support them as quickly as possible.

Six Time-Saving Beta Testing Tips for Product Managers

Pragmatic Marketing

This article is based on information provided in our webinar, Customer Validation for Product Managers , with Centercode CEO Luke Freiler. This article originally appeared on Centercode.com.

How Much Should Uber Charge for a Driverless Ride?

Pragmatic Marketing

I just read an interesting article about Waymo and their driverless vehicles. It got me thinking about pricing (though pretty much everything gets me thinking about pricing). Most of us are familiar with Uber. Imagine that Uber buys a fleet of driverless vehicles.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Want to Land Speaking Engagements? Here’s How

Pragmatic Marketing

How to Find Competitors’ Prices

Pragmatic Marketing

The formula for “value-based pricing” is simple. Your buyer’s “willingness to pay” is equal to the competitor’s price plus positive differentiation value minus negative differentiation value.

Stop Sales Discount Authority!

Pragmatic Marketing

Earlier this week I had the privilege of interviewing Mark Hunter ( TheSalesHunter.com ) for an upcoming Pragmatic Live podcast. I’ve been reading Mark’s blogs and books for a long time. He’s a sales trainer who really gets pricing.

Books 91

The Value of Pricing Data from Your Distributors

Pragmatic Marketing

You are about to read some details of a project I was part of that collected and analyzed some pricing data from one of our distributors. You may not be able to exactly replicate this, but you can likely do something similar or even much better.

Buyer’s Guide for Embedded Analytics

Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.

The Value of Pricing Data from Your Distributors

Pragmatic Marketing

You are about to read some details of a project I was part of that collected and analyzed some pricing data from one of our distributors. You may not be able to exactly replicate this, but you can likely do something similar or even much better.

Don’t Upset Your Customers – Maybe

Pragmatic Marketing

“Hello Mark, I have a pricing topic you may or may not want to use in a blog. I recently returned from a weekend trip to Denver. I booked the flights using Travelocity, because the cheap Southwest airlines fares are were all gone. I flew United to Denver and returned on Frontier.

Don’t Upset Your Customers – Maybe

Pragmatic Marketing

“Hello Mark, I have a pricing topic you may or may not want to use in a blog. I recently returned from a weekend trip to Denver. I booked the flights using Travelocity, because the cheap Southwest airlines fares are were all gone. I flew United to Denver and returned on Frontier.

Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations.

Nine companies share 30+ best practices for creating embedded analytics products

Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Confusion about roles and responsibilities exists in most organizations.

Who Drives Pricing in Growth Companies?

Pragmatic Marketing

From a reader: “Mark, I love your daily LinkedIn posts. Thanks for sharing. I find pricing to be a fascinating topic. Question: In your opinion, who should and who usually drives pricing within (tech) growth companies? Most companies I’ve spoken to, it’s all over the place.

Who Drives Pricing in Growth Companies?

Pragmatic Marketing

From a reader: “Mark, I love your daily LinkedIn posts. Thanks for sharing. I find pricing to be a fascinating topic. Question: In your opinion, who should and who usually drives pricing within (tech) growth companies? Most companies I’ve spoken to, it’s all over the place.

Does an Increase in Awareness Really Increase Revenue?

Pragmatic Marketing

I was challenged to demonstrate the causal relationship between generating awareness and revenue. Intuitively, I believe the relationship to be related, but I didn’t have sufficient data to prove it. I searched for a report or other research that could help satisfy my intellectual curiosity.

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

Does an Increase in Awareness Really Increase Revenue?

Pragmatic Marketing

I was challenged to demonstrate the causal relationship between generating awareness and revenue. Intuitively, I believe the relationship to be related, but I didn’t have sufficient data to prove it. I searched for a report or other research that could help satisfy my intellectual curiosity.

Introducing Pragmatic Institute

Pragmatic Marketing

May we have your attention, please? Big changes have come to Pragmatic Institute. Like new images. And new courses. And a new name. It’s all part of our big news. Drum roll, please. Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! What’s New?

Three Steps to Implement Change

Pragmatic Marketing

Change is a threat when done to me, an opportunity when done by me. —proverb. Change can be exciting, terrifying and… inevitable. Standardizing a new tool. Adopting a new method. Developing a new set of products and services. Going after new market segments. Dealing with a a new management team. Change is happening all the time. But to succeed with any change, we need buy-in from those who are going to be most impacted by the change.

What Is Anchoring?

Pragmatic Marketing

A colleague asked me: “Mark, what is anchoring? I wanted to get your explanation of the concept with regard to pricing and maybe an example if you have one.”

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

What Is Anchoring?

Pragmatic Marketing

A colleague asked me: “Mark, what is anchoring? I wanted to get your explanation of the concept with regard to pricing and maybe an example if you have one.”

Pricing Is Poker, Not Chess

Pragmatic Marketing

In her book, “Thinking in Bets: Making Smarter Decisions When You Don’t have All the Facts,” Annie Duke started off with “Life is Poker, Not Chess.” Have you ever read a book that gave you a way of thinking that is just common sense, but you really needed someone to make it clear for you?

Books 91

Pricing Is Poker, Not Chess

Pragmatic Marketing

In her book, “Thinking in Bets: Making Smarter Decisions When You Don’t have All the Facts,” Annie Duke started off with “Life is Poker, Not Chess.” Have you ever read a book that gave you a way of thinking that is just common sense, but you really needed someone to make it clear for you?

Books 91

The Amazon Effect: Dynamic Pricing Done Right

Pragmatic Marketing

It’s no secret that Amazon is dominating the e-commerce market. Within a span of a few years, they managed to out-sell and out-perform former giants like Toys “R” Us, Barnes & Noble and even Macy’s—many of which were previously considered untouchable before Amazon came through and turned their respectable markets upside-down.

Top 5 Analytics Features to Reach More Users with Valuable Data Insights

Ready to expand the benefits of your BI and analytics? This eBook describes the key capabilities that product, IT, and business owners must consider when charting a plan to scale up business benefits from data and analytics.