Pragmatic Marketing

In an Era of Automation and AI, Your Customers Need Your Humanity

Pragmatic Marketing

Editor’s Note: The following is adapted from co-author David Meerman Scott’s upcoming book, Fanocracy: How to Turn Fans into Customers and Customers into Fans. It releases in January 2020.

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist.

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Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist.

Demo 91

The Key Hard and Soft Skills for Product Marketers

Pragmatic Marketing

The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession.

Indistractable: How to Control Your Attention and Choose Your Life with Nir Eyal

Speaker: Nir Eyal

Ever get the feeling the world is full of too many distractions? Research shows the ability to stay focused is a competitive advantage, in work and in life. However, in an age of ever-increasing demands on our attention how do we stay productive and stay sane? In this webinar, Nir provides research-backed, practical advice, and memorable strategies for managing distraction and our time. Nir Eyal shares findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable."

The Key Hard and Soft Skills for Product Marketers

Pragmatic Marketing

The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession.

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. San Francisco-based Zynga Inc.

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. San Francisco-based Zynga Inc.

What kind of leader do you want to be?

Pragmatic Marketing

Editor's Note: Also see Tom Noser's article, "Taking Inventory: Identify Your Leadership Strengths (and Weaknesses) for Career Success," in the Winter 2020 issue of The Pragmatic magazine. Product management is a leadership position. You have to influence others and create conditions for them to do their best work. That's leadership. To be an effective product manager, you need to decide what kind of leader you want to be.

On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market.

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market.

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

Listen to the original podcast here. Method Implementation for Cross-Functional Teams. How do you create a cohesive approach to product methodology when working with cross-functional teams?

A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

Pragmatic Marketing

Listen to or download the original podcast here. A Three-Question Process for Product Team Success. How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles?

A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

Pragmatic Marketing

Listen or download to the original podcast here. A Three-Question Process for Product Team Success. How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles?

BI Buyers Guide: Embedding Analytics in Your Software

The business intelligence market has exploded. And as the number of vendors grows, it gets harder to make sense of it all. Learn how to decide what features you need and get an evaluation framework for every technical and non-technical requirement you could imagine.

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

Listen to the original podcast here. Method Implementation for Cross-Functional Teams. How do you create a cohesive approach to product methodology when working with cross-functional teams?

Applying Product Management Skills to Address Emotional and Behavioral Health Needs

Pragmatic Marketing

One in four people in the world will be affected by mental illness at some point in their lives, and that number seems to be increasing— more than 16 million U.S. adults have had at least one major depressive episode in the past year.

Applying Product Management Skills to Address Emotional and Behavioral Health Needs

Pragmatic Marketing

One in four people in the world will be affected by mental illness at some point in their lives, and that number seems to be increasing— more than 16 million U.S. adults have had at least one major depressive episode in the past year.

The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

Data Security Becoming Increasingly Important for Consumers With data breaches becoming increasingly common, consumers are realizing that their personal information is at the mercy of the organizations they’re doing business with—resulting in changing attitudes around security.

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Keep It Simple, Stupid

Pragmatic Marketing

Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid?

Keep It Simple, Stupid

Pragmatic Marketing

Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid?

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

The Importance of AI in B2B eCommerce

Pragmatic Marketing

Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on Amazon, you’ve probably noticed the increased use of AI in our day-to-day lives.

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The Importance of AI in B2B eCommerce

Pragmatic Marketing

Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on Amazon, you’ve probably noticed the increased use of AI in our day-to-day lives.

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The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. This is at least partly attributable to the massive growth in digital media outlets and the constantly shrinking attention span of today’s over-stimulated customers.

Pragmatic Institute's New Data Science Curriculum

Pragmatic Marketing

Preparing You for the Data Revolution. We’ve been talking a lot lately about the importance of understanding the impact data science is having on businesses.

Beyond the Findings: The Case for UX Research in Digital Transformation

Speaker: Marina Foglietta-Tereo, Head of UX Research, AXA Insurance

People often think of UX research as a tactical approach to improve the usability or visual appeal of a digital product. While good research will certainly validate an existing design, using it for validation alone would be like using your iPhone solely to tell time! Join Marina Foglietta-Tereo, Head of UX Research at AXA Insurance, as she explores the unrecognized organizational, cultural, and strategic benefits of an in-house, central and mature UXR team.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. This is at least partly attributable to the massive growth in digital media outlets and the constantly shrinking attention span of today’s over-stimulated customers.

Market Problems and Frustrations

Pragmatic Marketing

Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of open items from support, and on and on and on.

Market Problems and Frustrations

Pragmatic Marketing

Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of open items from support, and on and on and on.

PRIME Your Competencies

Pragmatic Marketing

Distinctive competency is a great tool to help identify what makes your organization unique in your industry.

The Essential Guide to Building Analytic Applications

Embedding dashboards, reports, and analytics in an existing application presents some unique opportunities—and poses unique challenges—to software teams. Download this eBook to hear 16 product experts share insights on business intelligence, UI/UX, security, and everything that goes into building a successful application with analytics at its core.