Pragmatic Marketing

Critical Questions to Help You Level Up in Your Career

Pragmatic Marketing

Every year I read Peter Drucker's classic article, " Managing Oneself " as part of my personal-professional career navigation process. His powerful questions and frank commentary on what we need to do in our careers help me reorient and reset on my priorities and activities.

Critical Questions to Help You Level Up in Your Career

Pragmatic Marketing

Every year I read Peter Drucker's classic article, " Managing Oneself " as part of my personal-professional career navigation process. His powerful questions and frank commentary on what we need to do in our careers help me reorient and reset on my priorities and activities.

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Understanding Customer Attrition in a COVID-19 World

Pragmatic Marketing

The world has changed. Businesses are under pressure because of the COVID-19 pandemic. The global economic slowdown is creating cash-flow challenges and many B2B solution providers are experiencing an unprecedented spike in customer attrition, or churn.

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Understanding Customer Attrition in a COVID-19 World

Pragmatic Marketing

The world has changed. Businesses are under pressure because of the COVID-19 pandemic. The global economic slowdown is creating cash-flow challenges and many B2B solution providers are experiencing an unprecedented spike in customer attrition, or churn.

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Social Collaborative Management: Harnessing the Power of the Many

Speaker: Peter Taylor, Speaker & Author of The Lazy Project Manager

Social Collaborative Management aims at delivering, at the enterprise level, a common goal for the business while harnessing the performance advantages of a collaborative community. This is a vital paradigm shift that many organisations are trying to understand right now - balancing traditional work and centralised leadership against the value of decentralised teams and trust. But the principles of harnessing collective power, collaboration, and community build an underlying ‘constant change’ capability that is critical in today’s new work environment.

Telling Your Story During the Pandemic

Pragmatic Marketing

As a product marketer, if you told me that you’re worried about this crisis, your business and your livelihood, I wouldn’t be surprised. If you then told me that you’re leaning into the crisis to get your business the attention it needs to succeed, I’d support you.

What is an online community?

Pragmatic Marketing

It seems like a simple question and I'm willing to bet the term is not entirely new to you.

Strategic Frameworks to Manage in a Post-COVID-19 World

Pragmatic Marketing

In technology circles, the term “disruption” conjures images of positive shaking of the status quo by derivative, innovative offerings that make the user’s life easier.

Strategic Frameworks to Manage in a Post-COVID-19 World

Pragmatic Marketing

In technology circles, the term “disruption” conjures images of positive shaking of the status quo by derivative, innovative offerings that make the user’s life easier.

The Role of Market Research in Times of Uncertainty, Crisis and Change

Pragmatic Marketing

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. When there’s uncertainty, there’s confusion. There’s also a lot of curiosity.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

How COVID-19 Is Redefining the Future of Customer Advisory Boards

Pragmatic Marketing

Forget everything you thought you knew about Customer Advisory Boards (CABs). The coronavirus and our response to it has put these face-to-face meetings on hold at a time when product leaders need perspective and guidance from their most important customers.

Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. In the United States, supermarkets are struggling struggle to keep shelves stocked.

Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. In the United States, supermarkets are struggling struggle to keep shelves stocked.

A Surprising Advantage for Subscriptions

Pragmatic Marketing

moments are fun. You know, those light bulb moments when everything suddenly clicks and you come up with a brilliant idea/solution/connection/product/etc. When I was diving deeper into subscriptions to create my new Pragmatic Learning Network course, Accelerate Your Subscription Business , I had several aha! moments, but this one is probably my favorite. Subscriptions are better products.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

The 5 Ws of the Pragmatic Alumni Community

Pragmatic Marketing

For the better part of the last year, the team at Pragmatic Institute has been hard at work building a robust community where product professionals can come together to share their ideas, experiences, advice, tools, templates and more.

The 5 Ws of the Pragmatic Alumni Community

Pragmatic Marketing

For the better part of the last year, the team at Pragmatic Institute has been hard at work building a robust community where product professionals can come together to share their ideas, experiences, advice, tools, templates and more.

Pivoting Your Product Line for the Greater Good: Lessons from New Balance, Dyson and Others

Pragmatic Marketing

It is no longer uncommon for companies around the world to cease production on the products that made them famous in favor of manufacturing tools needed to fight COVID-19.

When International Market Entries Go Bad

Pragmatic Marketing

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

When International Market Entries Go Bad

Pragmatic Marketing

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging.

Making the Transition: From Product Marketing to Platform Marketing

Pragmatic Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges.

Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging.

The Rise of Embedded Self-Service Analytics

Speaker: Chris Von Simson & Nat Venkataraman

Can your users get the data and analytics they need without leaving your application? Watch this webinar with Chris von Simson of Dresner Advisory Services as he shares why user enablement has emerged as the theme in today’s embedded analytics landscape.

Making the Transition: From Product Marketing to Platform Marketing

Pragmatic Marketing

Evolving from product to solution and platform marketing produces a whole new set of challenges.

In an Era of Automation and AI, Your Customers Need Your Humanity

Pragmatic Marketing

Editor’s Note: The following is adapted from co-author David Meerman Scott’s upcoming book, Fanocracy: How to Turn Fans into Customers and Customers into Fans. It released in January 2020.

What kind of leader do you want to be?

Pragmatic Marketing

Editor's Note: Also see Tom Noser's article, "Taking Inventory: Identify Your Leadership Strengths (and Weaknesses) for Career Success," in the Winter 2020 issue of The Pragmatic magazine. Product management is a leadership position.

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist.

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6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Using Win-Loss Analysis to Improve Sales Alignment

Pragmatic Marketing

Because you’re reading this blog, your role likely involves making purchases (occasionally or frequently) on behalf of your company. Perhaps you’re a product marketer, product manager or data scientist.

Demo 91

The Key Hard and Soft Skills for Product Marketers

Pragmatic Marketing

The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession.

The Key Hard and Soft Skills for Product Marketers

Pragmatic Marketing

The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession.

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. San Francisco-based Zynga Inc.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

Influencing the Product Roadmap

Pragmatic Marketing

One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products. San Francisco-based Zynga Inc.

On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market.

On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market.

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

Pragmatic Marketing

Listen to the original podcast here. Method Implementation for Cross-Functional Teams. How do you create a cohesive approach to product methodology when working with cross-functional teams?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.