Product Takeoff

Product Takeoff

Product Takeoff

Every product has a lifecycle of Introduction, growth , maturity and decline.With digital disruption in the market place it is very critical that we design products that stay in the growth phase for a longer period of time.

Vision 195

Optimal Product Process™ 3.0 Phase Four: Qualify

280 Group

This post describes the fourth phase in the Optimal Product Process: Qualify. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE. As the end of development nears, the team determines if the product is ready to move into the final qualification phase.

Bridging the leadership gap in innovation

Lead on Purpose

Guest post by Jesse Nieminen We’re living in an age where many industries are facing big changes. To thrive, or even survive, most companies need to find ways to innovate. Yet, most companies fail to do that. For example, according … Continue reading → Innovation Leadership Learning mission vision

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves

280 Group

Misalignment between satisfying end users and wowing decision makers may hurt your bottom line. Every product team tries to prioritize features that most significantly drive sales and retention.

Demo 271

The Ultimate Embedded Analytics Guide

In today’s ambitious business environment, many companies are taking an embedded analytics approach to capitalizing on the value of their information. Learn all about embedded analytics in this guide by Sisense, including a general overview of embedded analytics, the different approaches to embedding BI and analytics, and the benefits and challenges of the most popular BI solution technologies.

Listen to Understand: Listening Practices for Product People

Roman Pichler

Listen to Understand, not to Answer. Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People.

Why women make great product managers

Product Management Unpacked

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference.

10 Scaling Tips for Product People

Roman Pichler

1 Involve the Right People. A small group of qualified individuals who have the right skills and motivation can be more productive than many individuals who lack the necessary expertise and act out of obligation. This is true for product people and development team members alike in my experience.

Prioritize Opportunities, Not Solutions

Product Talk

I cringe every time I see product teams use a spreadsheet to rank the ideas in their backlog based on some made-up math formula usually consisting of things like business value, user value, and technical difficulty. While this exercise is pervasive, it misses the point entirely.

Vision 278

The Global Benchmark Survey: Product Management Skills – Initial Insights

280 Group

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses.

6 Styles of Data Analysis and Visualizations

Get inspiration for your next dashboard update in this guide to the six styles of analytics and data visualizations.

Optimal Product Process™ 3.0 Phase Three: Develop

280 Group

This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE. Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed.

Why customer success matters

Lead on Purpose

Think about a product you use regularly. Why do you use it? Why do you love it? What keeps you coming back? When creating a product or service, you want your users and buyers to answer these questions with positive … Continue reading → Innovation Product Management #CustomerSuccess customer retention markets product service technology

Skilled Product Leaders Can Manage Business Disruptions

Product Management Unpacked

A constant in business today is the speed and scope of change. Businesses encounter disruption more frequently than ever. In some cases, disruption can be attributed to innovation.

Technical Debt and Product Success

Roman Pichler

Why Technical Debt Matters for Product People. As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is.

Vision 287

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

A Strategy Map

Roman Pichler

Maps are the Foundations on which Adventures are Built. When I was a little boy, I truly loved all things pirate. Even as an adult, I very much enjoyed reading pirate books with my children. One of them even came with a separate treasure map that could be unfolded to discover a hidden treasure.

Why Engineers Should Participate in Discovery

Product Talk

Are you inviting your engineers to participate in discovery with you? If yes, do you get pushback from them? Does your organization prefer that your engineers only write code?

Product Manager Salary Data in 2019

280 Group

This article draws on multiple sources to provide Product Manager salary data. It also includes links to the sites so that you can customize the various salary factors such as location, experience and industry to match your situation.

Women in Product Management: Liz Buderus, VP of Product Management at Epsilon

280 Group

For our next installment of the Women in Product Management Series I interviewed Liz Buderus, Vice President of Product Management at Epsilon. To read the entire series on Women in Product Management make sure to? sign up for our newsletter. How did you get into product management? I became a product manager early in my career at Epsilon as it was a brand new role for the company. After a couple of years, I moved into sales for 15 years, but never gave up trying to improve our products.

Buyer’s Guide for Embedded Analytics

Selecting the right embedded analytics technology in a crowded market filled with sub-categories can be a daunting task. This eBook discusses the top evaluation criteria buyers of embedded analytics need to consider.

Are Product Leaders Listening to Customers?

280 Group

As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, you need to listen—we mean really listen—to customer feedback.

Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

It’s easy to say “Get out of the building.” We know we need to do more market discovery – talking to more customers (and non-customers, and lost prospects, etc.) to find their problems. But for some of us that’s just not actionable advice.

A Rearview Mirror for Your Product Roadmap

bpma ProductHub

How the past can provide context for your future plans. For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. Todd Lombardo, Evan Ryan, and I interviewed over 80 practicing product people.

Business Leaders look to Product Culture

bpma ProductHub

By Bruce McCarthy – I was completely wrong about the Business of Software conference. Friend and Co-Founder of Sense and Respond Press, Josh Seiden, told me it was great, but when I went the first time last year I think I was expecting an event for the CFOs and financial analysts of large companies all… Product Marketing

Events 297

Nine companies share 30+ best practices for creating embedded analytics products

Feature prioritization in product management: the key to building products that sell

Product Management Unpacked

There are many methodologies for feature prioritization in product management. If you are a product manager dealing with this, beware that one size doesn’t fit all. Choosing the right feature for the stage of development your product is in can unlock enhanced market performance. .

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

Sustainable Pace in Product Management

Roman Pichler

What is Sustainable Pace? Sustainable pace is an important agile principle. The Agile Manifesto defines it in the following way: “The sponsors, developers, and users should be able to maintain a constant pace indefinitely.”

Adopting a Continuous Discovery Mindset Across the Organization

Product Talk

I teach two courses at Northwestern University. I want to share a little bit more about the work that I am doing there as I think it’s relevant for people working at companies who are starting to adopt continuous discovery practices (in other words, many of you).

Assessing the Five Styles of Enterprise Business Intelligence

The world of BI and analytics has evolved. Discover the five styles of reporting and analysis, and learn the pros and cons of each in an enterprise scenario.

Tips for Rewriting a Digital Product

Roman Pichler

See the Rewriting Effort as an Opportunity to Innovate.

Vision 225

Sprint Planning Tips for Product Owners

Roman Pichler

Come Prepared. Make sure you carry out the necessary prep work prior to the sprint planning meeting. Be clear on what you want the sprint to achieve, ensure that the product backlog is appropriately refined (or groomed) , and have its high-priority items ready.

Pathways to a Product Management Career

Product Management Unpacked

If you’re reading this, you’re exploring how to become a Product Manager and you’ve undoubtedly concluded that you will be in high demand. You’re right. The role of Product Manager is in the top 10 hardest-to-fill jobs across the entire information technology sector, which makes them among the highest paid, too. So why aren’t there more good Product Managers? Two reasons: The job isn’t easy.

3 Ways to Apply Lean Product Management Right Away

280 Group

280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Motivating and influencing your teams

Lead on Purpose

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. The success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.) In nearly all cases, the individuals on … Continue reading → Product Management Trust confidence energy influence motivate optimism vision

UX 216

Why Product People Should Care About Business Strategy

Roman Pichler

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders.

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Refocusing the Lens. Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work.

Changing the game with decisive action

Lead on Purpose

You have created the vision for your products; you’ve built trust among your teams; you’re working hard to motivate team members to do great things; and you’re working to develop your teams with insight and direction. The final step in … Continue reading → Leadership Product Management action build change decisiveness influential leadership market sell service success

Vision 192

Top 5 Analytics Features to Reach More Users with Valuable Data Insights

Ready to expand the benefits of your BI and analytics? This eBook describes the key capabilities that product, IT, and business owners must consider when charting a plan to scale up business benefits from data and analytics.