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If Your Product Strategy Doesn’t P**s Somebody Off, It’s Not Very Good!

Proficientz

Don’t get me wrong. The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included.

As Product Management Goes, So Goes the Rest of the Organization

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William Shakespeare once said, “The Eyes are the window to your soul.” Think of product management as the window to your organization’s soul. Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products.

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SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

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SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual.

B2B 141

B2B Product Manager March 2021

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The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month.

B2B 130

Embedded Analytics Product Fit Guide - A Product Manager’s Handbook

Adding embedded analytics to your software doesn’t have to be an overwhelming task. This guide is the perfect companion for SaaS product managers. It will walk you through the process of choosing the right analytics provider step by step.

Product Positioning vs. Market Positioning: The Key Difference

Proficientz

If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? In its simplest form, it’s the target audience and the scope of what you’re positioning.

Why Storytelling Skills For Product Management & Product Marketing Are Essential

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CONTEXT! CONTEXT! CONTEXT! Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked.

The Easiest Transition Into Product Management: 5 Factors

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What role makes for the easiest transition into product management? The easiest transition into product management is from the pre-sales role. You’re already doing 80% of the job. It just happens to be around existing products and features instead of new ones.

B2B 130

The Key to Becoming a Great Business Problem Solver

Proficientz

This is going to sound elementary, but hang with me for a minute. The key to becoming a great business problem solver is the ability to distinguish customer problems from customer outcomes or goals. Here’s what I mean.

B2B Product Manager Magazine December 2020

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B2B Product Manager December 2020 Issue. If you’re reading this newsletter, give yourself a big pat on the back. You’ve survived 2020 and demonstrated incredible resilience. 2021 will certainly bring more of the new normal and we can only hope for a few shades of the old.

Product Management: Guide to Thriving as a Product Manager

As more organizations move from project to product thinking, Product Managers are occupying increasingly crucial roles. Download this guide to learn tips and strategies that will help you grow into a strong Product Manager and thrive in the position.

Prioritizing Product Enhancements & the Root of All Evil

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What’s the most difficult thing about prioritizing product enhancements? Prioritizing product enhancements is difficult for one simple reason — the product! Everyone wants to start with product features, and that’s the root of all evil. It makes everything more difficult.

B2B 130

Brand Identity For Product Management & Product Marketing: 5 Components

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Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons.

Evolving to Product-Led Growth in 5 Steps

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If you’re starting a new company, building and funding it around a product-led growth model is much different than transforming a mature company that was built for direct sales and evolving it to product-led growth.

Product Led Growth: Your Job Just Got Bigger or Changed Completely

Proficientz

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth?

B2B 141

Report by Dresner Advisory Services: Embedded Business Intelligence Market Study

According to the 2020 Dresner Embedded Business Intelligence Market Study, embedded business intelligence is crucial for application success. This report explores the current state of BI and why application teams are increasingly choosing an embedded solution.

One Critical Part of Product Management That Got Lost in Agile Development

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Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. It’s not a way to do strategic planning or run your business. Agile development is a methodology for building software, and it’s a good one! But that’s it!

B2B Product Manager Magazine November 2020

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B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions.

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

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Is the maturation of B2B product management and marketing keeping up with the demands of the market?

B2B 153

5 Plays Every Sales Playbook Should Have

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The whole point of creating a sales playbook is to give your sales team “situational sales tools” that make them highly effective in every part of the sales process. The end game is a shorter sales process where you’re the clear choice.

Demo 130

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

B2B Product Manager Magazine October 2020

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The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. It’s big, or maybe that’s just the way it should have always been.

How To Quantify Your Market Focus in 5 Steps

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Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months.

Your Customer Testimonials Are Missing a Wheel

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All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics.

Your Products Have a Gazillion Cool Features! So, What Are You Selling?

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Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis.

Demo 141

Rightpoint Launches Cadillac's Reimagined In-Vehicle Experience

Every company is either an experience company today or will need to reinvent themselves to become one. Learn how Cadillac is using research, experience design and organization change to deliver a next-generation user experience.

Situational Competitive Battle Cards: Why Sales Loves Them!

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The one thing salespeople hate (other than losing) is situations where they’re unprepared to react to a competitive missile that comes out of nowhere.

Demo 163

The Solutions Manager Role In Its Purest Form. Consider It!

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The solutions manager role in its purest form mirrors one or more customer business functions. It feeds product management, product marketing, sales and customer success teams, and has no intended alignment to any products.

How to Create Business Requirements That Improve Marketing & Sales

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Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them.

Creating a Product Strategy – Is it Worth the Effort?

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Is creating a product strategy worth the effort? How does it fit into the big picture? Creating a product strategy isn’t easy for product managers.

Making Software Pirates Pay: An E-Commerce Playbook

Vendors large and small have been using software intelligence to understand who is using unlicensed versions of their software so they can develop data-driven strategies to identify and convert unpaid users, generating new license revenue.

Solving Market Problems or Addressing Market Needs: Which is Better?

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On the surface, solving market problems versus addressing the needs of a market might sound like semantics. But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant.

“Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

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Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. It offers a clear definition of WHO your target customers are, WHAT they value, WHY, and the competitive landscape you’re navigating.

3 Reasons You Don’t Need a Sales Discovery Document for Every Product

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Do you recommend a sales discovery document for each product? 3 Reasons You Don’t Need a Sales Discovery Document for Every Product. Objection, Your Honor…Leading the Witness.

B2B Product Manager Magazine August 2020

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The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value.

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.