Proficientz

B2B Product Manager June 2021

Proficientz

B2B Product Manager June 2021 Issue. When you look at the maturity curve for your product management team, don’t focus so much on the skills they have. Pay more attention to the business outcomes customers get from products your team is delivering.

B2B 130

Hey Product Management, Strategic Direction is Yours for the Taking. Here’s How!

Proficientz

If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait!

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If Your Product Strategy Doesn’t P**s Somebody Off, It’s Not Very Good!

Proficientz

Don’t get me wrong. The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included.

VP of Product Management: Your 7-Point Plan for the First 100 Days

Proficientz

Congratulations! You’ve just landed your first VP of Product Management job and expectations are sky high. No pressure! Here’s a 7-point plan for your first 100 days. The objective of this particular plan is to get you playing offense right out of the gate.

How to Empower Your Users So You Can Create a Great Product

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Join Johanna Rothman, Author and Consultant, for her session that will discuss why instead of designing for the users, CTOs and their teams should collaborate with empowered users to create a great product together.

As Product Management Goes, So Goes the Rest of the Organization

Proficientz

William Shakespeare once said, “The Eyes are the window to your soul.” Think of product management as the window to your organization’s soul. Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products.

Proficientz Announces Free Product Management Course

Proficientz

Simplify How Product Enhancements Are Collected, Managed and Prioritized. Greenville, SC – June 9, 2021 — Proficientz announced today the availability of a free product management course for managing product enhancements.

B2B 130

3 Tiers of Customer Value in the Product Management Maturity Model

Proficientz

Your product management maturity model isn’t so much about what your team can do. It’s what your team can do for the customer. From either perspective, it’s the skill level and proficiency of your team as it matures.

B2B 130

Sales Demos: Selling Outcomes vs. Features

Proficientz

Business outcomes vs product features: how do your sales demos stack up? In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.

Demo 141

Free Product Management Course: Outcome-Based Enhancement Process

Proficientz

Implementing an Outcome-Based Product Enhancement Process in 5 Steps. Learn how in this free product management course. It’s your first step to eliminating constantly changing priorities and creating a culture of customer value across product, marketing, sales and customer success teams.

Address the Challenges of Siloed Monitoring Tools

Companies frequently experience monitoring tool sprawl. Find out why monitoring tool sprawl occurs, why it’s a problem for businesses, and the positive business impacts of monitoring tool consolidation.

B2B Product Manager April 2021

Proficientz

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management.

B2B 130

Product Manager Title Inflation: How Far Will It Go?

Proficientz

Why are there so many product manager titles? The list keeps growing! Once upon a time, there was one product manager title, product manager. Today and we have…. Product managers. Technical Product Managers. Principal Product Managers. Associate Product Managers. Senior Product Managers.

SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

Proficientz

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual.

B2B 141

Customer Retention Priorities vs. Wallet Share Growth: Will There Ever Be More Overlap?

Proficientz

Product managers, there’s never going to be a time where customer retention priorities and wallet share growth opportunities have more overlap, i.e., not at odds. Think about it.

The State of Product Leadership Report 2021

Delivery is the top success metric for product leaders. But should it be? This is just one of the findings in this year’s State of Product Leadership report. Download the report to discover more ways product management is changing in 2021.

B2B Product Manager March 2021

Proficientz

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month.

B2B 130

Product Positioning vs. Market Positioning: The Key Difference

Proficientz

If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? In its simplest form, it’s the target audience and the scope of what you’re positioning.

The Key to Becoming a Great Business Problem Solver

Proficientz

This is going to sound elementary, but hang with me for a minute. The key to becoming a great business problem solver is the ability to distinguish customer problems from customer outcomes or goals. Here’s what I mean.

Why Storytelling Skills For Product Management & Product Marketing Are Essential

Proficientz

CONTEXT! CONTEXT! CONTEXT! Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked.

The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Join Dr. Joe Perez, Senior Systems Analyst at NC DHHS, and Chief Technology Officer, SolonTek, to learn how you can capitalize on your ideas by blending internal with external while leveraging them into a cohesive strategy for both the short term and the long term.

Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons.

The Easiest Transition Into Product Management: 5 Factors

Proficientz

What role makes for the easiest transition into product management? The easiest transition into product management is from the pre-sales role. You’re already doing 80% of the job. It just happens to be around existing products and features instead of new ones.

B2B 130

One Critical Part of Product Management That Got Lost in Agile Development

Proficientz

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. It’s not a way to do strategic planning or run your business. Agile development is a methodology for building software, and it’s a good one! But that’s it!

Product Led Growth: Your Job Just Got Bigger or Changed Completely

Proficientz

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth?

B2B 141

Cloud-Scale Monitoring With AWS and Datadog

In this eBook, find out the benefits and complexities of migrating workloads to AWS, and services that AWS offers for containers and serverless computing.

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Proficientz

Is the maturation of B2B product management and marketing keeping up with the demands of the market?

B2B 153

B2B Product Manager Magazine December 2020

Proficientz

B2B Product Manager December 2020 Issue. If you’re reading this newsletter, give yourself a big pat on the back. You’ve survived 2020 and demonstrated incredible resilience. 2021 will certainly bring more of the new normal and we can only hope for a few shades of the old.

Prioritizing Product Enhancements & the Root of All Evil

Proficientz

What’s the most difficult thing about prioritizing product enhancements? Prioritizing product enhancements is difficult for one simple reason — the product! Everyone wants to start with product features, and that’s the root of all evil. It makes everything more difficult.

B2B 130

Evolving to Product-Led Growth in 5 Steps

Proficientz

If you’re starting a new company, building and funding it around a product-led growth model is much different than transforming a mature company that was built for direct sales and evolving it to product-led growth.

Best Practices for Creating Long-Lasting and Continuous Discovery Habits

Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at ProductTalk.org

Join internationally acclaimed author, speaker, and coach Teresa Torres as she explores the what, how, and why behind creating continuous discovery habits that give your team a clear benchmark to aspire to.

B2B Product Manager Magazine November 2020

Proficientz

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions.

Situational Competitive Battle Cards: Why Sales Loves Them!

Proficientz

The one thing salespeople hate (other than losing) is situations where they’re unprepared to react to a competitive missile that comes out of nowhere.

Demo 163

The Solutions Manager Role In Its Purest Form. Consider It!

Proficientz

The solutions manager role in its purest form mirrors one or more customer business functions. It feeds product management, product marketing, sales and customer success teams, and has no intended alignment to any products.

How To Quantify Your Market Focus in 5 Steps

Proficientz

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months.

What E-Commerce Performance Metrics Are CTOs Monitoring?

In this eBook, Danny Miles, CTO of Dollar Shave Club, reveals an efficient framework for thinking about and prioritizing the performance metrics that matter most to him, providing a blueprint for fellow e-commerce CTOs to follow as they evaluate their own business.

Your Customer Testimonials Are Missing a Wheel

Proficientz

All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics.

Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Proficientz

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis.

Demo 141

5 Plays Every Sales Playbook Should Have

Proficientz

The whole point of creating a sales playbook is to give your sales team “situational sales tools” that make them highly effective in every part of the sales process. The end game is a shorter sales process where you’re the clear choice.

Demo 130

B2B Product Manager Magazine October 2020

Proficientz

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. It’s big, or maybe that’s just the way it should have always been.

A Masterclass in How to Navigate the Messy Connection Between Work and Value in Your Team

Speaker: Dave West, CEO of Scrum.org

In this talk, Dave West, CEO of Scrum.org, discusses the interesting, messy connection between work and value. He outlines how changes to the Scrum Guide have shone a spotlight on the challenge that many teams face when delivering more value.