Proficientz

Product Demo Discovery – Nail It With This Agenda

Proficientz

If you want to nail the product demo discovery meeting, it’s all in how you set up the agenda beforehand. Demo Discovery vs. Sales Discovery.

Demo 130

3 Product Marketing Myths to Dispel

Proficientz

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it.

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If Your Product Strategy Doesn’t P**s Somebody Off, It’s Not Very Good!

Proficientz

Don’t get me wrong. The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included.

The Biggest Reason You Need a Product Manager Farm Team

Proficientz

If you’re in a leadership role, here’s the biggest reason you need a product manager farm team. It comes down to whether you want your product management function to lead or be forever relegated to taking orders from customer-facing disciplines like sales and customer success.

Roadmaps Are Dead! Long Live Roadmaps!

Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched

Join Bruce McCarthy, co-author of Product Roadmaps Relaunched, as he discusses the best ways to innovate your product roadmap. So that it reflects your customers’ needs while simultaneously and accurately communicating your products strategy and vision.

3 Tiers of Customer Value in the Product Management Maturity Model

Proficientz

Your product management maturity model isn’t so much about what your team can do. It’s what your team can do for the customer. From either perspective, it’s the skill level and proficiency of your team as it matures.

B2B 207

B2B Product Manager September 2021

Proficientz

B2B Product Manager September 2021. The highest performing product management teams know the market as well or better than they know their products. There’s only one way to get that expertise…spend more time with prospects and customers.

B2B 130

The Leap From Product Marketing to Solutions Marketing in 3 Steps

Proficientz

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Before Tylenol, Advil, Motrin or Excedrin, the world somehow got by on aspirin for general aches and pains.

Product Manager Job Rotation With Customer Success – A Win-Win-Win!

Proficientz

Is there any good reason not to have a regular cadence of product manager job rotation with customer success managers? I can’t think of a single one.

Customer Retention Priorities vs. Wallet Share Growth: Will There Ever Be More Overlap?

Proficientz

Product managers, there’s never going to be a time where customer retention priorities and wallet share growth opportunities have more overlap, i.e., not at odds. Think about it.

Monitoring AWS Container Environments at Scale

In this eBook, learn how to monitor AWS container environments at scale with Datadog and which key metrics to monitor when leveraging two container orchestration systems (ECS and EKS).

As Product Management Goes, So Goes the Rest of the Organization

Proficientz

William Shakespeare once said, “The Eyes are the window to your soul.” Think of product management as the window to your organization’s soul. Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products.

VP of Product Management: Your 7-Point Plan for the First 100 Days

Proficientz

Congratulations! You’ve just landed your first VP of Product Management job and expectations are sky high. No pressure! Here’s a 7-point plan for your first 100 days. The objective of this particular plan is to get you playing offense right out of the gate.

B2B Product Manager August 2021

Proficientz

B2B Product Manager August 2021 Issue. If you’ve been through an acquisition, you understand the challenges of merging product teams let alone cultures and processes.

B2B 130

Your Customer Testimonials Are Missing a Wheel

Proficientz

All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics.

Data & Analytics Maturity Model Workshop Series

Speaker: Dave Mariani, Co-founder & Chief Technology Officer, AtScale; Bob Kelly, Director of Education and Enablement, AtScale

Check out this new instructor-led training workshop series to help advance your organization's data & analytics maturity. It includes on-demand video modules and a free assessment tool for prescriptive guidance on how to further improve your capabilities.

Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Proficientz

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis.

Is It Time For a Product Management Makeover?

Proficientz

What are some key indicators that it’s time for a product management makeover? Just like your home decor or your wardrobe, a product management makeover is in order every few years. The leading indicator that makeover time has arrived is the changing business landscape of your target customers.

Product Management: Your 5-Point Plan After an Acquisition

Proficientz

The acquisition has closed. The press releases have been issued. The pre-acquisition energy and hype is fading. OK product management, what’s the plan? Let’s assume the product line you’ve acquired has complementary value to your existing portfolio.

Hey Product Management, Strategic Direction is Yours for the Taking. Here’s How!

Proficientz

If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait!

Product-Led Onboarding: How to Turn New Users into Lifelong Customers

Speaker: Ramli John, Managing Director at ProductLed and Author

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive. Easy. And fast. Add to that a few, unfairly poor reviews and you’ll be more than just stuck. Ramli will share a simple but powerful framework to get more users to experience a product’s "Eureka!" moment and turn them into lifelong customers.

That Pesky REQUEST A DEMO Button! Keep It or Chuck It?

Proficientz

Here’s the deal. That REQUEST A DEMO button on your website is offering demos to anyone who wants to see your products. You’re on the hook to give them a demo, and if they want to play hardball, they’re not the least bit obligated to tell you why they’re interested.

Demo 130

How to Create Business Requirements That Improve Marketing & Sales

Proficientz

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them.

B2B Product Manager June 2021

Proficientz

B2B Product Manager June 2021 Issue. When you look at the maturity curve for your product management team, don’t focus so much on the skills they have. Pay more attention to the business outcomes customers get from products your team is delivering.

B2B 130

3 Easy Ways to Improve Sales Effectiveness

Proficientz

What are some easy ways to improve sales effectiveness? Here are three areas in which you can improve sales effectiveness that are relatively quick and easy. Discovery & Qualification. Presentations & Product Demonstrations. Negotiations. . Discovery & Qualification.

Feedback: The Secret to Innovating Your Product Development Process

Speaker: Liz Love, Chief Commercial Officer at ProdPad

Join Liz Love, Chief Commercial Officer at ProdPad as she details how product feedback can improve your product development process while mitigating stakeholder conflict, constant feature requests, failed launches, unexpected outcomes, unhappy users, and complexity.

Proficientz Announces Free Product Management Course

Proficientz

Simplify How Product Enhancements Are Collected, Managed and Prioritized. Greenville, SC – June 9, 2021 — Proficientz announced today the availability of a free product management course for managing product enhancements.

B2B 130

Sales Demos: Selling Outcomes vs. Features

Proficientz

Business outcomes vs product features: how do your sales demos stack up? In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.

Demo 141

Free Product Management Course: Outcome-Based Enhancement Process

Proficientz

Implementing an Outcome-Based Product Enhancement Process in 5 Steps. Learn how in this free product management course. It’s your first step to eliminating constantly changing priorities and creating a culture of customer value across product, marketing, sales and customer success teams.

SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

Proficientz

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual.

B2B 141

How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Join data & analytics leaders from Starbucks, Cardinal Health, and bol.com for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in.

B2B Product Manager April 2021

Proficientz

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management.

B2B 130

Product Manager Title Inflation: How Far Will It Go?

Proficientz

Why are there so many product manager titles? The list keeps growing! Once upon a time, there was one product manager title, product manager. Today and we have…. Product managers. Technical Product Managers. Principal Product Managers. Associate Product Managers. Senior Product Managers.

The Key to Becoming a Great Business Problem Solver

Proficientz

This is going to sound elementary, but hang with me for a minute. The key to becoming a great business problem solver is the ability to distinguish customer problems from customer outcomes or goals. Here’s what I mean.

B2B Product Manager March 2021

Proficientz

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month.

B2B 130

Assess and Advance Your Organization’s DevSecOps Practices

In this white paper, a DevSecOps maturity model is laid out for technical leaders to use to enable their organizations to stay competitive in the digital economy.

Product Positioning vs. Market Positioning: The Key Difference

Proficientz

If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? In its simplest form, it’s the target audience and the scope of what you’re positioning.

Why Storytelling Skills For Product Management & Product Marketing Are Essential

Proficientz

CONTEXT! CONTEXT! CONTEXT! Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked.

Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons.

One Critical Part of Product Management That Got Lost in Agile Development

Proficientz

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. It’s not a way to do strategic planning or run your business. Agile development is a methodology for building software, and it’s a good one! But that’s it!

Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

Join Bob for his session where he will discuss driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy!