Proficientz – Product Management University

Powerful Product Positioning: Follow These Three Rules

Proficientz – Product Management University

Powerful product positioning usually boils down to the best story, which is not always the best product. Adhere to these three guidelines and marketing and selling value will be a lot easier. The Playbook: Make It More About the Buyer – Way More!

Best Growth Strategy for Mature Products

Proficientz – Product Management University

What’s the best growth strategy for a mature product portfolio? The best growth strategy depends on your current market position. Here are two considerations. Market Penetration Strategy.

How to Get More Product Management From Your Product Managers

Proficientz – Product Management University

If you’ve ever wondered why some athletes are great with one team but not so great with another, the difference is usually in their supporting cast. The same philosophy applies to the product management function.

Pursuing a Product Management Career: The #1 Skill

Proficientz – Product Management University

There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Apply a little deductive reasoning to get there. Let’s start with the ultimate goal of a product manager.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

B2B Product Manager Magazine November 2018

Proficientz – Product Management University

The B2B Product Manager Magazine November 2018 is now available. Over the past 17 years we’ve had the privilege of working with many successful organizations. The top 1% all have one thing in common. Their top priority is measurable customer success. It drives everything they do.

Sales, Positioning and the Nobody Zone

Proficientz – Product Management University

There’s an old saying: “buyers are liars!” ” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone.

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value.

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How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz – Product Management University

The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do.

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Sales Presentations: Calculating Your Buyer Relevance Quotient (BRQ)

Proficientz – Product Management University

Nothing accelerates the sales process more than a presentation that simply “nails it.” ” Here’s a quick test to determine the B uyer R elevance Q uotient (BRQ) of your sales presentations. The Playbook: Go find a sales presentation you’d consider to be one of the best.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Who’s Minding Your Product Portfolio…Other Than Your Customers?

Proficientz – Product Management University

You build products, you market products, you sell products and you implement products. That’s how you make money. Your customers on the other hand, want to…. Improve employee retention by investing more heavily to develop talent within the organization and create more attractive career paths. every industry). Improve patient-care quality scores so they can qualify for higher Medicare reimbursements to offset declining margins. healthcare providers).

Three Ways to Get Better At Selling Products You Have

Proficientz – Product Management University

It’s easier to sell products that don’t exist because they can do anything buyers want. Unfortunately, no one makes money selling products you don’t have. Here are three ways to get better at selling products you have and grow revenue faster.

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

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Positioning Technical Features to Sound Simple

Proficientz – Product Management University

Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. No one understands our unique value. Any suggestions? The biggest mistake most people make when they try to position technical features is that they try to explain HOW they work. Positioning is 80% about WHO, WHAT & WHY.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Product Management Priorities When Top Line Growth Hits a Wall

Proficientz – Product Management University

What should product management’s priorities be when your company’s growth hits the wall? Here are five key initiatives that product management should lead the charge on to generate more short-term revenue and drive more long-term growth.

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Shifting Markets, Shifting Strategy: Three Considerations

Proficientz – Product Management University

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most.

Product Management Responsibilities: Eventually, It’s About Products

Proficientz – Product Management University

Product management responsibilities look completely different if you view them through the lens of the customer. For solution providers though, products are the basis for all things revenue and that can cloud the true objective of a product management function and how it operates. Success in product management and product marketing is first and foremost about understanding what your target customers want to accomplish and why it’s a priority. Then and only then are products relevant.

The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales

Proficientz – Product Management University

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. The captain turns on the sonar to locate schools of fish, you put the appropriate bait on your line, drop it and start reeling in fish. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

Product Management Culture: Can You Measure It?

Proficientz – Product Management University

I’m considering jobs at several companies. How do I determine the importance of product management in a company’s culture? The product management culture in a company may be more evident outside the product management function. In your discovery process, look for clues in your conversations with marketing, sales, executives or product development to determine the extent to which those disciplines can speak eloquently on target markets, target-customer goals, industry trends, etc.

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Agile Software Development: We’ve Come Full Circle

Proficientz – Product Management University

Remember when the internet was going to eliminate the middle man? How’d that turn out? When Agile software development took the software world by storm, it was like many other paradigm shifts before it. Agile promised to be the next panacea for whatever ailed software companies. And just like the internet, we didn’t know what we didn’t know, but now we’re in a much better place.

Portfolio Product Manager Responsibilities

Proficientz – Product Management University

To what extent should a product manager be concerned about the portfolio? Is there a portfolio product manager role? There are portfolio product manager roles, but all product managers share responsibilities for the portfolio. There are things you do to your products for purposes of customer retention and then there are things you do to your products in conjunction with other products to form solutions.

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Reactive Product Decisions – Avoiding The #1 Culprit

Proficientz – Product Management University

The single biggest reason for reactive product decisions is the absence of a cohesive top-down strategy that articulates where you’re going, how you’ll get there and why you’ll succeed – articulated in terms of customer value. The Playbook: In many organizations, a strategy is nothing more than a set of goals like revenue, profitability, customer retention, etc., with a few accompanying objectives like “greater customer focus.”

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Product Presentations & Demos: How Credibility Boosts Your Win Rate

Proficientz – Product Management University

Product presentations and demos can be the determining factor in winning or losing a sale. In many cases, it comes down to the credibility of the presenter more than the capabilities of the product. From a buyer’s perspective, the psychology goes something like this: “If you can articulate my issues in the exact manner I do, your product must be great at handling them.”

Curiosity: The Key to a Great Sales Discovery Meeting

Proficientz – Product Management University

Sometime is pays to just be curious. You’re about to go into a sales discovery meeting with a new prospect. Is your mindset more like salesperson with a quota, or someone that’s looking to create new relationships in your professional network? Results suggests that you’re better off playing the role of someone that’s looking to build his or her network. Most business people enjoy conversations where they get to talk about things that are important to their success.

Writing Customer Success Stories Before You Build the Solution

Proficientz – Product Management University

The greatest athletes in every sport have one thing in common – the innate ability to see plays before they happen. If you’re a product manager, imagine how great it would be to envision the ultimate customer success stories before you build the product. If you aspire to be the Michael Jordan, Serena Williams or Wayne Gretzky of product managers, you just have to step outside the metaphorical product box and see the game through the eyes of the customer.

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How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions. Enjoy our August issue.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

Stop Looking For Customer Problems

Proficientz – Product Management University

There’s an old saying in sports – winning cures everything. The same could be said for B2B organizations that consistently meet their strategic goals. When organizations are winning, many of their so-called problems fade into the background. Which brings me to an important point that every product management team should consider: If your organization is on a crusade to find and solve customer problems, STOP! Instead, just focus on helping them “win” more.

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Today’s Product Manager vs. 20 Years Ago | Great Sales Discovery | Avoiding Buyer’s Remorse Acquisitions

Proficientz – Product Management University

The B2B Product Manager Magazine July 2018 is now available. It’s July and that means the second half of the fiscal year is in full swing for many organizations. That usually equates to more focus on hitting your sales numbers. This month we tackle two critical phases of the sales process – discovery and demos – with tips for getting better results on both fronts.

The New Product Manager Persona

Proficientz – Product Management University

How has the product manager persona changed over the past 20 years? The short answer is that most product managers today come into their role from technical backgrounds. 20 years ago most product managers came from customer-facing roles. That shift means that today’s product managers need to work harder at three things to make sure they’re delivering value to the organization. Flip the switch from HOW to WHAT & WHY.

Product Success vs. Customer Success: Is It Time For a Lifestyle Change?

Proficientz – Product Management University

Here’s a scenario many people can identify with. A routine visit to the doctor reveals that you weigh more than you should, your blood pressure and blood sugar are high, your cholesterol is nearing the danger zone and your heart isn’t functioning as well as it should. Though you’re not suffering any ill effects from these issues today, your doctor tells you that it’s time to make some lifestyle changes in order to avoid serious health issues later.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

Aspirational Selling, Requirements Spaghetti, Be the Customer, and Selling Stuff You Don’t Have

Proficientz – Product Management University

The B2B Product Manager Magazine April 2018 is now available. We kick off our April issue by looking at the correlation between your sales methodology and your product management philosophy. We also discuss the ultimate customer experience, a requirements food analogy and why it’s easier to sell products you don’t have. Enjoy our April issue. In This Issue: Blog: High-Octane Product Management. Solution Selling vs. Aspirational Selling: Mirror Image of Product Management?

Do Some Tactical Product Management Before Your Next Strategic Acquisition

Proficientz – Product Management University

If your organization is making acquisitions to deliver more strategic value to the customer, some tactical product management might be in order before your next purchase. Acquiring a company can be a lot like buying your next electronic gadget. There’s the anticipation and excitement of “new” and the promise of many benefits.

Stress-Out Your Buyers (a little) For More Effective Product Positioning

Proficientz – Product Management University

Effective product positioning comes in many forms. But there’s only one outcome you’re looking for: An emotional reaction. Do it consistently and your pipeline will be chock full of qualified leads. Reminding your buyers of their biggest stressors before serving up the solutions is one way to evoke the emotional reaction that ultimately engages your salespeople with decision-makers.

Creating the Ultimate Customer Experience Starts With Being a Customer

Proficientz – Product Management University

It’s the little things that matter most when it comes to raising the customer experience from good to great. Sometimes there’s no substitute for just being “the customer” yourself. As a bona fide road warrior, I spend more than my fair share of time in hotels. I have to say, the hotel industry has done so many things over the years to create a better experience for the business traveler.

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The Complete Predictive Analytics Lifecycle for Application Teams

Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics

Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications? In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.