The Accidental Product Manager

How To Fix A Product Management Mistake: Diet Pepsi

The Accidental Product Manager

Pepsi’s product managers screwed up Diet Pepsi, can they fix it? Image Credit: Mike Mozart. I think that we do need to hand it to the Pepsi product managers – at least on paper they did everything that they really should have done.

Apple Shows Product Managers How To Get More For More

The Accidental Product Manager

The Apple iPhone 7 plus contains more features than the iPhone 7 Image Credit: Kārlis Dambrāns. You sorta gotta have some pity for the poor product managers over at Apple. I mean yes, they are responsible for one of the most popular products out there: the iPhone.

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What Would You Do If Walmart Turned Off Your Gas?

The Accidental Product Manager

What would you do if your biggest customer decided to go it alone? Image Credit: Wil C. I seem to recall that there is a type of fish that attaches itself to sharks, I think that it’s called a remora. This fish then gets access to all of the leftovers when the shark feeds.

Car Maker Product Managers Face An Apple / Google Threat

The Accidental Product Manager

Yes, every car needs a navigation system, but from whom? Image Credit: LotPro Cars. I am more than comfortable admitting that I become lost very easily.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

First Things First: How Does A Product Manager Start?

The Accidental Product Manager

Product managers need to know how to get things started Image Credit: Andre Chinn. So you are in the process of starting your brand new product manager job. Congratulations. Now what? What is the first thing that you are going to need to do?

Tips For Both Setting Your Product’s Price And Then Getting It

The Accidental Product Manager

Product managers have to pick the right price and then get people to pay it Image Credit: Michael Summers.

It’s Memorial Day – Take The Week Off!

The Accidental Product Manager

If There’s A Parade, Then It Must Be Memorial Day! In the U.S. it’s the week of the Memorial Day holiday (on Monday). Since a lot of you will be making the most of this 3-day weekend, I’m going to join you and take the week off.

Can Product Managers Bring A Product Back From The Dead?

The Accidental Product Manager

Once a product has been killed off, it’s gone. Right? Image Credit: Heather Paul. There’s one aspect of being a product manager that we don’t spend enough time talking about. Killing products. Yes, you heard me correctly.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

What Should Product Managers Do When Their Main Product Fails?

The Accidental Product Manager

Theranos is in bad shape, but they have introduced a new product Image Credit: Wikipedia. Unless you’ve been living under a rock for the past few years, you’ve probably heard about a company called Theranos. They are a Silicon Valley startup that attracted a lot of attention. They claimed that they had invented a product that with just a minute amount of blood from an individual could run a large number of health tests. This blood testing device was called Edison.

Can 7–11 Product Managers Make People Visit Their Stores More Often?

The Accidental Product Manager

7-11 product managers want you to visit their story for more than slurpee Image Credit: nist6dh. As a testament to just how ubiquitous they are, if I was to say “7-11” to you, what would be the first thing that flashed into your mind?

How To Price Your Product Correctly

The Accidental Product Manager

Setting the right price can determine if your product will be a success Image Credit: Allen. When I talk with product managers, over and over again I hear that the one task that they all fear the most is setting a price for their product. I’m not 100% sure why this is such a big deal.

Why Do The Walmart Product Managers Need Their Own Payment System?

The Accidental Product Manager

The Walmart product managers want to make it easier to give them money Image Credit: Mike Mozart. Hopefully everyone already knows that Walmart is a huge company. Just about every city in America of any significant size has a Walmart located in it.

What’s The Best Way To Communicate With Your Customers?

The Accidental Product Manager

The best way to keep customers is to do a good job of communicating with them. Image Credit: Joan M. As product managers we know that selling our product to a new customers is a fantastic accomplishment. When this happens, we feel great.

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

How To Find More Customers For Your Product

The Accidental Product Manager

In order to find more customers, you have to know how to search for them Image Credit: Jeffrey Beall. Just exactly what does a product manager job description say that we have to do? Yes yes, we are responsible for creating our product development definition, managing it, and delivering our product.

Amazon Product Managers Prepare To Do The Unthinkable: Open A Store

The Accidental Product Manager

We buy from Amazon online, right? Image Credit: Luke Dorny. You would think that being a product manager who works for Amazon would be a pretty cushy job right?

Bar Code Scanner Product Managers Find A Way To Grow Their Market

The Accidental Product Manager

Caption: Bar code scanners have been around for a while, how do you grow your market? Image Credit: Unitech. Product managers for bar code scanners have it pretty good these days.

Merry Christmas – Take The Week Off!

The Accidental Product Manager

Here's Hoping That You Name Shows Up On The "Nice" List This Year! Loyal readers & subscribers, here’s hoping that this upcoming Christmas season week is a great week for you – I’m taking it off!

Have A Very Happy Easter!

The Accidental Product Manager

If It’s Easter, Then Spring Must Be Here! Finally! Easter has finally arrived. I hope that you are going to be able to take some time off and celebrate this special season as Spring is just around the corner and Winter is quickly becoming a distant memory!

How Product Managers Are Turning Cereal Into A Global Food

The Accidental Product Manager

Do you know how to prepare a bowl of cereal? Image Credit: musicfanatic29. I’ve got a question for you. If I asked you to prepare a bowl of cereal, would you know how to do it? I’m willing to bet that you scoff at this question: everyone knows how to do this.

What Do The Whole Foods Product Managers Have To Do To Create Organic Growth?

The Accidental Product Manager

Whole Foods needs to carefully make some big changes Image Credit: Jeremy Brooks. Whole foods is a grocery store chain.

Goodbye Scion – What Happened To You?

The Accidental Product Manager

The Scion brand is being retired by Toyota Image Credit: Aaron Van Dike. You would think that if you became the product manager of something as big as an automobile, you’d be set for life.

Lessons For Product Managers From HBO

The Accidental Product Manager

HBO has to change in order to survive, what can we learn from them? Image Credit: JasonParis 00. We all know who HBO is, right? They are the premium cable television channel that even if you subscribe to cable, if you want HBO you have to pay an additional fee to get.

Comcast Discovers How To Reconnect Cord Cutters

The Accidental Product Manager

Comcast product managers have discovered how to get more customers Image Credit: Mike Mozart. By now I would think that you’ve heard about the so-called “cord cutters” who are out there.

Product Managers Get Into To Business Of Christmas Lasers

The Accidental Product Manager

When I think about Christmas, I think about lasers… Image Credit: Amazon. The Christmas season has always been the time that home owners take the time to decorate the outside of their homes to celebrate the season.

Product Managers’ Customers Are Now Shopping Online

The Accidental Product Manager

What does it mean if your customers are now shopping online? Image Credit: Elliot Stokes. The times they are a changing. As product managers it is our responsibility to stay on top of trends that are affecting our customers. One very important trend is just exactly how our customers are going about buying things. In the old days, customers would decide that they needed something, get in their car and drive to a store or a mall, go browse a store, find what they wanted, and then buy it.

As Athletes Go All-Natural, What Are The Gatorade Product Managers To Do?

The Accidental Product Manager

Gatorade has been a staple of sporting events forever Image Credit: airsofttherapy. Quick question: what happens to a U.S. football coach if his team wins the big game? If you said ″he gets a big container of Gatorade poured over his head″ then you were correct.

Your New Year’s Resolution: Subscribe To The Accidental Product Manager Newsletter!

The Accidental Product Manager

Subscribe To The Accidental Pro duct Manager Newsletter! Yet another New Year is almost here! What is your plan for becoming a better product manager in the new year? Clearly you are already reading The Accidental Product Manager blog and so that’s a step in the right direction!

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A Product Manager’s Approach To Finding Love Online

The Accidental Product Manager

Love can be tricky to find online – unless a product manager helps out Image Credit: Moni Sertel. Let’s talk about love, shall we?

When Moving Online, Product Managers Need To Do Some Planning

The Accidental Product Manager

When moving to selling products online, product managers need to plan carefully Image Credit: Meathead Movers. Retail businesses are dead. We all need to change our product development definition because everything in the future will.be sold online. Well, ok, maybe not.

Happy Thanksgiving — Take The Week Off!

The Accidental Product Manager

Image Credit Here's Hoping That This Week Is Special For Everyone. Loyal readers & subscribers, here’s hoping that this upcoming week is a great week for you — I’m taking it off! Blogging will resume next week… For my readers in the U.S.,

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Sprint Product Managers Try To Take On AT&T And Verizon

The Accidental Product Manager

To win more customers, Sprint needs a better network. Image Credit: Mike Mozart. Being a product manager who works in the highly competitive wireless market has got to be a struggle every day. There are not a lot of players in this market, in the U.S.

Is The Trick To Boosting Product Sales To Simplify Your Product Line?

The Accidental Product Manager

Olay is simplifying their product offering in order to revive their brand Image Credit: WindyWinters. For some odd and strange reason, each and every one of our customers is different from all of the others.

What Would It Be Like To Be A Product Manager At YouTube?

The Accidental Product Manager

YouTube product managers have some real challenges ahead of them Image Credit: redsoul300. Every product manager dreams of being in charge of a successful product. You can well imagine what a great job it must be to be a product manager who works for YouTube.

Happy Independence Day — Take The Week Off!

The Accidental Product Manager

Image Credit Take A Week To Celebrate Your Independence. Loyal readers & subscribers, here’s hoping that this upcoming week is a great week for you — I’m taking it off! Blogging will resume next week…. For my readers in the U.S.,

Product Managers Prepare For The Great Mattress Wars

The Accidental Product Manager

There’s a battle that getting ready to start in the market for mattresses Image Credit: Charles Wagner aka ChumpChange. Just exactly how much time do you spend every day thinking about that mattress that you sleep on.

How Did GoPro Lose Their Focus?

The Accidental Product Manager

GoPro makes great cameras, but they’ve lost their focus Image Credit: superidoljp. Wouldn’t it be great if when you are out and doing all of the exciting things that you do, rock climbing, surfing, hiking, etc. if you could somehow capture the moment in a photo?

New Book: What Product Managers Need To Know About World-Class Product Development

The Accidental Product Manager

What Product Managers Need To Know About World-Class Product Development. As product managers it is our responsibility to create products that our customers will want and that will end up being profitable for our companies. It turns out that this is no easy task.

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