The Accidental Product Manager

Product Managers Struggle To Use Price To Make Their Products Popular

The Accidental Product Manager

Strategy gets complicated when your customers are using technology to shop Image Credit: Jisc infoNet. As product managers, when we want to boost the sales of our product, one of the “levers” that we have to make this happen is the price of our product.

Boeing Product Managers Struggle To Come Back From The 737 MAX Disaster

The Accidental Product Manager

Boeing’s product managers need to find ways to rebuild trust Image Credit: Ferry Octavian. Every product manager job is different. Some are easy and some are hard.

Amazon Product Managers Prepare For War With Walmart Product Managers

The Accidental Product Manager

Amazon is getting into a next-day delivery war with Walmart Image Credit: Kyle Brazil. Amazon is a large and powerful company that dominates the world of online selling. Walmart is a large and powerful company that dominates the world of bricks & mortar selling.

Product Managers Deal With The Challenge Of Cup Holders

The Accidental Product Manager

Can a car ever have too many cup holders? Image Credit: Michael Sheehan. So if you were a product manager who was in charge of an automobile, what do you think that your #1 concern would be? Do you think that your customers would care most about how fast your car could go?

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Are Watch Product Managers Almost Out Of Time?

The Accidental Product Manager

Change is happening and watch product managers need to learn to deal with it Image Credit: Barron Fujimoto. So here’s an interesting question to kick things off: do you wear a watch? Not all that long ago, the answer to this question would have been pretty much “yes” for everyone.

Is The Best Product Defense A Cheap Defense?

The Accidental Product Manager

What should Gillette do about new cheap razors? Image Credit: lihua88. Shaving is something that men without beards or mustaches do just about every day. In all honesty, I don’t think that we spend a lot of time thinking about shaving – it’ just something that we do.

Can Product Managers Save “American Idol”?

The Accidental Product Manager

Can American Idol be brought back from the dead? Image Credit: alogou1775. So who among us has not heard about the famous TV show “American Idol”?

Amazon Product Managers Decide To Do Battle With UPS

The Accidental Product Manager

Amazon product managers say “Bring It On” Image Credit: Julien. As I’m sure that we all know by now, Amazon is a very large company that does a lot of different things: they ship books and products, offer cloud computing resources, and even run an internet based television channel.

Can Coke Product Managers Make Their New Alcoholic Drink A Success?

The Accidental Product Manager

Chu-Hai is big in Japan. Can Coke join the crowd? Image Credit: Tim. So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Create and Barrel Product Managers Learn To Be Social

The Accidental Product Manager

Product managers learn to embrace the digital age Image Credit: Dave Dugdale. Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers.

How The Yum Product Managers Are Adapting To A Changing World

The Accidental Product Manager

Fast food markets change very fast Image Credit: Amber Case. I can’t actually tell you if it would be one of the best product management jobs to have, but I can tell you that it would certainly be one of the most delicious. What am I talking about?

What Can Store Credit Card Product Managers Do To Remain Viable?

The Accidental Product Manager

Store credit cards are declining, what’s a product manager to do? Image Credit: Mike Mozart. So if I was to take a look inside of your purse or wallet right now, what would I find?

Product Managers Struggle To Get Their Customized Email Correct

The Accidental Product Manager

Product managers need to do a better job of customizing their emails Image Credit: twitter.com/mattwi1s0n. So let’s talk about email for just a moment. If you are like me, you get a ton of the stuff. In all honesty, most of it is junk and I just end up deleting it even before I read it.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

New Book: Killer Ways To Make Partnerships Work For Product Managers

The Accidental Product Manager

Who was it that said “It take a village…”? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts.

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Crate and Barrel Product Managers Learn To Be Social

The Accidental Product Manager

Product managers learn to embrace the digital age Image Credit: Dave Dugdale. Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers.

Product Managers Try To Find Stores To Fill Malls

The Accidental Product Manager

Malls need stores, but what kind of stores? Image Credit: Rene Schwietzke. When was the last time that you went out to a mall? For most of us, it’s probably been a while. We used to always go to the mall – that’s where you could get stuff, especially during the holidays.

The Shortest Product Manager Job Ever!

The Accidental Product Manager

The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job?

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

How Home Depot Product Managers Are Fighting Back Against Amazon

The Accidental Product Manager

Home Depot product managers are not giving up in the fight against Amazon Image Credit: Mike Mozart. If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon.

Grocery Store Product Managers Get Ready For The Future

The Accidental Product Manager

Grocery stores are going to have to change to keep up with customer’s needs Image Credit: I-5 Design & Manufacture. Product managers for grocery stores have actually had it pretty easy for quite some time.

New Product Competition Challenges For Product Managers: Balloon Toys

The Accidental Product Manager

What should a product manager do when their new product is followed by a similar one? Image Credit: Andrew Macpherson. How many of you have ever been involved in a water balloon fight? I’m willing to bet that most of us have at some point in time. Do you remember how that went?

How Can Product Managers Help Tiffany Once Again Become “Cool”?

The Accidental Product Manager

Tiffany wants to sell more jewelry Image Credit: StevieWu. What makes a jewelry store cool? The 183 year-old Tiffany’s jewelry store has been cool for a very long time.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Why Are Product Managers Moving Away From Focus Groups?

The Accidental Product Manager

Focus groups are the way that product managers used to find out how customers felt about their product Image Credit: RSNY.

Why Can’t Amazon Sell Luxury Products?

The Accidental Product Manager

Amazon can’t break into the fashion industry because they don’t have high end products Image Credit: Canonicalized. As we all know, Amazon sells a lot of different things. However, there is one area where they are distinctly lacking in products to sell: luxury goods.

New Way To Find Remote Product Manager Jobs

The Accidental Product Manager

ProductRemote product manager remote job hunt service. Quick heads up for everyone. Anthony Bibbs Jr.

Product Managers Start To Understand The Power Of Online Reviews

The Accidental Product Manager

It turns out that people read online reviews before making a purchase Image Credit: Wies van Erp. When the customers for your product go looking for products online, how do they decide which one they are going to buy?

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Restaurant Product Managers Discover Too Much Of A Good Thing

The Accidental Product Manager

Product managers need to be aware of the impact of changes to their product Image Credit: Monito – Money Transfer Co. As product managers, the one thing that we’d all like to have is more customers.

The Digital World Changes The Way That Food Company Product Managers Operate

The Accidental Product Manager

Food purchase changes mean that product managers have to change Image Credit: Wade Brooks. Let’s be straight about a few things: the world in which we live is currently changing. A lot. Nowhere is this more evident than perhaps when we take a look at how consumers go about buying food.

Is It Time For Amazon’s Product Managers To Go Back To College?

The Accidental Product Manager

Amazon rolled out a product that went away very quickly, who screwed up? Image Credit: Canonicalized. Let’s face it, Amazon is a very big company that has done a lot of things correctly.

Is It Time For Product Managers To Go Meatless?

The Accidental Product Manager

What role can product managers play in the creation of meat product substitutes? Image Credit: Kelly Garbato. So let’s see a show of hands. Who here enjoys a delicious, juicy, burger? Hmm, I don’t see everyone’s hands going up, but I do see just about everyone’s hands going up.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

What Can Product Managers Do When Burgers Cost Too Much?

The Accidental Product Manager

How much would you be willing to pay for a burger? Image Credit: Jonathan Harford. Think about it for just a moment: just exactly what goes into making a good hamburger? We’re basically talking about three sets of ingredients: a burger (of course), a bun, and a collection of toppings.

Google Product Managers Look For The Next Big Thing

The Accidental Product Manager

Google product managers need to find out what everyone wants next Image Credit: PROid-iom. I’m going to assume that by now we all have some form of a smartphone in our possession.

How Can Product Managers Tell Customers To Not Use Their Product?

The Accidental Product Manager

Product managers face a challenge trying to get customers to not use their product Image Credit: flickr.com/volver-avanzar !!! Every product needs a product manager. This means that things that are good for us (think vegetables, running shoes, and protein bars) all need product managers.

What Can India’s Paytm Mobile Payment System Teach Product Managers?

The Accidental Product Manager

Paytm is trying to take the place of cash in India Image Credit: Kiran Jonnalagadda. I live in the U.S. When I want to buy something, I have roughly four different options for how I can pay for it: cash, a check, credit cards, or PayPal. In India, they have traditionally only had one option: cash.

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.