INDUSTRY INSIGHTS YOUR PEERS ARE READING
What should a product manager do when their new product is followed by a similar one? Image Credit: Andrew Macpherson. How many of you have ever been involved in a water balloon fight? I’m willing to bet that most of us have at some point in time. Do you remember how that went? MORE
The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job? MORE
Product managers need to do a better job of customizing their emails Image Credit: twitter.com/mattwi1s0n. So let’s talk about email for just a moment. If you are like me, you get a ton of the stuff. In all honesty, most of it is junk and I just end up deleting it even before I read it. MORE
Strategy gets complicated when your customers are using technology to shop Image Credit: Jisc infoNet. As product managers, when we want to boost the sales of our product, one of the “levers” that we have to make this happen is the price of our product. MORE
Amazon product managers say “Bring It On” Image Credit: Julien. As I’m sure that we all know by now, Amazon is a very large company that does a lot of different things: they ship books and products, offer cloud computing resources, and even run an internet based television channel. MORE
Store credit cards are declining, what’s a product manager to do? Image Credit: Mike Mozart. So if I was to take a look inside of your purse or wallet right now, what would I find? MORE
Focus groups are the way that product managers used to find out how customers felt about their product Image Credit: RSNY. MORE
Sometimes you have to go up market in order to be successful Image Credit: Mike Mozart. In the world of shopping in bulk, you have choices. Specifically, when you need a huge amount of toilet paper or paper towels, you can choose to go to either Sam’s Club or Costco. Where do you choose to go? MORE
It turns out that people read online reviews before making a purchase Image Credit: Wies van Erp. When the customers for your product go looking for products online, how do they decide which one they are going to buy? MORE
Grocery stores are going to have to change to keep up with customer’s needs Image Credit: I-5 Design & Manufacture. Product managers for grocery stores have actually had it pretty easy for quite some time. MORE
Tiffany wants to sell more jewelry Image Credit: StevieWu. What makes a jewelry store cool? The 183 year-old Tiffany’s jewelry store has been cool for a very long time. MORE
Paper based circulars are still important to retailers Image Credit: Pamela Machado. So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this? MORE
Fast food markets change very fast Image Credit: Amber Case. I can’t actually tell you if it would be one of the best product management jobs to have, but I can tell you that it would certainly be one of the most delicious. What am I talking about? MORE
In India, mom-and-pop stores are slaying the big chains Image Credit: Chris Piascik. Retail giants Amazon and Walmart really, really want to start selling a great deal in India. In fact, they are willing to spend billions to set up shop there. However, their success is not guaranteed. MORE
Malls need stores, but what kind of stores? Image Credit: Rene Schwietzke. When was the last time that you went out to a mall? For most of us, it’s probably been a while. We used to always go to the mall – that’s where you could get stuff, especially during the holidays. MORE
Chu-Hai is big in Japan. Can Coke join the crowd? Image Credit: Tim. So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola. MORE
Home Depot product managers are not giving up in the fight against Amazon Image Credit: Mike Mozart. If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon. MORE
What should Gillette do about new cheap razors? Image Credit: lihua88. Shaving is something that men without beards or mustaches do just about every day. In all honesty, I don’t think that we spend a lot of time thinking about shaving – it’ just something that we do. MORE
Amazon’s product managers seem to be out of fashion when it comes to Europe Image Credit: Sangudo. Let’s face it: Amazon is a very big company and they have done a lot of different things very well. However, it turns out that they may not yet be able to do everything perfectly. MORE
There is a lot of promise to new bike sharing services along with a lot of risk Image Credit: Jussi-Pekka Erkkola. If you lived in a modern city, how would you chose to get around town? MORE
Amazon product managers are increasing their offline presence using grocery stores Image Credit: Thomas Hawk. The product managers at Amazon have a big problem on their hands. The company, which is already huge, wants to keep on growing. MORE
Amazon is getting into a next-day delivery war with Walmart Image Credit: Kyle Brazil. Amazon is a large and powerful company that dominates the world of online selling. Walmart is a large and powerful company that dominates the world of bricks & mortar selling. MORE
Afternoon visitors are what Starbucks needs in order to continue to grow Image Credit: kmf164. Clearly product managers at the Starbucks coffee chain have no problems getting customers to drop by their stores in the morning and purchase coffee. MORE
Who was it that said “It take a village…”? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts. MORE
Boeing’s product managers need to find ways to rebuild trust Image Credit: Ferry Octavian. Every product manager job is different. Some are easy and some are hard. MORE
Can American Idol be brought back from the dead? Image Credit: alogou1775. So who among us has not heard about the famous TV show “American Idol”? MORE
Change is happening and watch product managers need to learn to deal with it Image Credit: Barron Fujimoto. So here’s an interesting question to kick things off: do you wear a watch? Not all that long ago, the answer to this question would have been pretty much “yes” for everyone. MORE
Can a car ever have too many cup holders? Image Credit: Michael Sheehan. So if you were a product manager who was in charge of an automobile, what do you think that your #1 concern would be? Do you think that your customers would care most about how fast your car could go? MORE
Product managers learn to embrace the digital age Image Credit: Dave Dugdale. Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers. MORE
Product managers learn to embrace the digital age Image Credit: Dave Dugdale. Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers. MORE
The Accidental Product Manager
OCTOBER 14, 2019
Amazon product managers are increasing their offline presence using grocery stores Image Credit: Thomas Hawk. The product managers at Amazon have a big problem on their hands. The company, which is already huge, wants to keep on growing.
The Accidental Product Manager
OCTOBER 7, 2019
In India, mom-and-pop stores are slaying the big chains Image Credit: Chris Piascik. Retail giants Amazon and Walmart really, really want to start selling a great deal in India. In fact, they are willing to spend billions to set up shop there. However, their success is not guaranteed.
The Accidental Product Manager
JUNE 17, 2019
Amazon is getting into a next-day delivery war with Walmart Image Credit: Kyle Brazil. Amazon is a large and powerful company that dominates the world of online selling. Walmart is a large and powerful company that dominates the world of bricks & mortar selling.
The Accidental Product Manager
JUNE 10, 2019
Boeing’s product managers need to find ways to rebuild trust Image Credit: Ferry Octavian. Every product manager job is different. Some are easy and some are hard.
Advertiser: GoodData
For software vendors looking to grow their customer base and increase revenue in a crowded marketplace, successfully and seamlessly integrating analytics into a SaaS product is critical. Learn how to monetize and productize data with embedded analytics.
The Accidental Product Manager
AUGUST 19, 2019
Strategy gets complicated when your customers are using technology to shop Image Credit: Jisc infoNet. As product managers, when we want to boost the sales of our product, one of the “levers” that we have to make this happen is the price of our product.
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The Accidental Product Manager
JUNE 3, 2019
Can a car ever have too many cup holders? Image Credit: Michael Sheehan. So if you were a product manager who was in charge of an automobile, what do you think that your #1 concern would be? Do you think that your customers would care most about how fast your car could go?
The Accidental Product Manager
SEPTEMBER 23, 2019
Amazon’s product managers seem to be out of fashion when it comes to Europe Image Credit: Sangudo. Let’s face it: Amazon is a very big company and they have done a lot of different things very well. However, it turns out that they may not yet be able to do everything perfectly.
The Accidental Product Manager
JUNE 24, 2019
Can American Idol be brought back from the dead? Image Credit: alogou1775. So who among us has not heard about the famous TV show “American Idol”?
The Accidental Product Manager
MAY 20, 2019
Paper based circulars are still important to retailers Image Credit: Pamela Machado. So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this?
Advertiser: Skilljar
A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.
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The Accidental Product Manager
SEPTEMBER 30, 2019
Sometimes you have to go up market in order to be successful Image Credit: Mike Mozart. In the world of shopping in bulk, you have choices. Specifically, when you need a huge amount of toilet paper or paper towels, you can choose to go to either Sam’s Club or Costco. Where do you choose to go?
The Accidental Product Manager
JULY 15, 2019
Amazon product managers say “Bring It On” Image Credit: Julien. As I’m sure that we all know by now, Amazon is a very large company that does a lot of different things: they ship books and products, offer cloud computing resources, and even run an internet based television channel.
The Accidental Product Manager
SEPTEMBER 9, 2019
Afternoon visitors are what Starbucks needs in order to continue to grow Image Credit: kmf164. Clearly product managers at the Starbucks coffee chain have no problems getting customers to drop by their stores in the morning and purchase coffee.
The Accidental Product Manager
AUGUST 12, 2019
Change is happening and watch product managers need to learn to deal with it Image Credit: Barron Fujimoto. So here’s an interesting question to kick things off: do you wear a watch? Not all that long ago, the answer to this question would have been pretty much “yes” for everyone.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started? How can you ensure your experiments are well-designed? Join Nick Noreña, educator, entrepreneur, and currently an Innovation Coach at Kromatic, as he walks us through how we can figure out the right experiments to run for any product or service, and in organizations of all sizes.
The Accidental Product Manager
JULY 8, 2019
Chu-Hai is big in Japan. Can Coke join the crowd? Image Credit: Tim. So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola.
The Accidental Product Manager
SEPTEMBER 16, 2019
There is a lot of promise to new bike sharing services along with a lot of risk Image Credit: Jussi-Pekka Erkkola. If you lived in a modern city, how would you chose to get around town?
The Accidental Product Manager
MAY 6, 2019
Store credit cards are declining, what’s a product manager to do? Image Credit: Mike Mozart. So if I was to take a look inside of your purse or wallet right now, what would I find?
The Accidental Product Manager
APRIL 8, 2019
Product managers need to do a better job of customizing their emails Image Credit: twitter.com/mattwi1s0n. So let’s talk about email for just a moment. If you are like me, you get a ton of the stuff. In all honesty, most of it is junk and I just end up deleting it even before I read it.
Speaker: Franziska Beeler, Head of Cloud Academy, and Tendayi Viki, Associate Partner, Strategyzer
When testing new business and product ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Join Tendayi Viki, corporate innovation expert and associate partner at Strategyzer, and Franziska Beeler, Head of Cloud Academy at Strategyzer, as they walk us through the three key elements that help you design stronger experiments and come away with the evidence you need to advance your idea.
The Accidental Product Manager
MARCH 29, 2019
Who was it that said “It take a village…”? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts.
The Accidental Product Manager
APRIL 1, 2019
Malls need stores, but what kind of stores? Image Credit: Rene Schwietzke. When was the last time that you went out to a mall? For most of us, it’s probably been a while. We used to always go to the mall – that’s where you could get stuff, especially during the holidays.
The Accidental Product Manager
JULY 22, 2019
Fast food markets change very fast Image Credit: Amber Case. I can’t actually tell you if it would be one of the best product management jobs to have, but I can tell you that it would certainly be one of the most delicious. What am I talking about?
The Accidental Product Manager
JULY 29, 2019
Product managers learn to embrace the digital age Image Credit: Dave Dugdale. Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers.
Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks
Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.
The Accidental Product Manager
MARCH 11, 2019
The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job?
The Accidental Product Manager
OCTOBER 16, 2017
Home Depot product managers are not giving up in the fight against Amazon Image Credit: Mike Mozart. If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon.
The Accidental Product Manager
MARCH 25, 2019
Grocery stores are going to have to change to keep up with customer’s needs Image Credit: I-5 Design & Manufacture. Product managers for grocery stores have actually had it pretty easy for quite some time.
The Accidental Product Manager
MARCH 18, 2019
What should a product manager do when their new product is followed by a similar one? Image Credit: Andrew Macpherson. How many of you have ever been involved in a water balloon fight? I’m willing to bet that most of us have at some point in time. Do you remember how that went?
Speaker: Tim Herbig, Product Management Coach and Consultant
Product teams tend to get ahead of themselves by rushing from idea straight to building a Minimum Viable Product (MVP). How can a product manager slow their team down and prevent them from wasting valuable resources? Join Tim Herbig, Product Management Coach and Consultant, as he introduces a new way of understanding MVPs and explores how you can approach validation without wasting the resources of your development team.
The Accidental Product Manager
JULY 29, 2019
Product managers learn to embrace the digital age Image Credit: Dave Dugdale. Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers.
The Accidental Product Manager
OCTOBER 22, 2018
Tiffany wants to sell more jewelry Image Credit: StevieWu. What makes a jewelry store cool? The 183 year-old Tiffany’s jewelry store has been cool for a very long time.
The Accidental Product Manager
JANUARY 7, 2019
Focus groups are the way that product managers used to find out how customers felt about their product Image Credit: RSNY.
The Accidental Product Manager
OCTOBER 15, 2018
It turns out that people read online reviews before making a purchase Image Credit: Wies van Erp. When the customers for your product go looking for products online, how do they decide which one they are going to buy?
Speaker: J.B. Siegel, VP of Client Services, Seamgen
Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. But what’s the best way to do so - and how can you get honest insights from your end users? Join J.B. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.
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