The Accidental Product Manager

How Home Depot Product Managers Are Fighting Back Against Amazon

The Accidental Product Manager

Home Depot product managers are not giving up in the fight against Amazon Image Credit: Mike Mozart. If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon.

Pepsi Product Managers Learn That We Want What We Should Not Have

The Accidental Product Manager

We do love our Doritos Image Credit: 0Four. When we think about all of the exciting product manager jobs that are out there, one of the ones that always seems to come to mind are the people who are in charge of the big soft drink products.

What Can Top Food Brand Product Managers Do To Get More Shelf Space?

The Accidental Product Manager

In the world of grocery stores, success is all about how much shelf space you have Image Credit: Meghan Hess. There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands.

Product Managers Know How Valuable A Product Name Is

The Accidental Product Manager

Coke product managers are fighting for the rights to “zero” Image Credit: Daniel Go. As a product manager, you know just how important the name of your product is.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.

Product Managers Attempt To Get NASCAR Back On Track

The Accidental Product Manager

NASCAR needs to find ways to once again gain fan interest Image Credit: Joe Loong. Once upon a time (about 10 years ago) the American racing system called NASCAR was at the top of its popularity. There were movies made about it, and fans tuned in to watch every race on television.

How Can Car Rental Product Managers Deal With Upstarts?

The Accidental Product Manager

Established car rental firms are trying to overcome upstarts Image Credit: Don O’Brien. When you travel and you need transportation at the other end of your trip, what do you do?

Does Anyone Really Want To Shop For Food At Amazon?

The Accidental Product Manager

Sure they are good at selling books, but are they any good at groceries? Image Credit: Wired. Let’s face it, Amazon is a very large company. Once you get to be that big, you’ve got a significant problem on your hands.

Product Managers Learn How To Deal With A Close Shave

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Gillette product managers are having to change their focus Image Credit: Naotake Murayama. All right, how about a quick show of hands out there. Who has spent any time today thinking about the razer that they use to shave with? I’m suspecting that I’m not seeing very many hands up.

Build vs. Buy: Implementing the Right Experimentation Solution

Choosing Whether to Build or Buy. To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack. Download this whitepaper to discover: The key questions product teams must ask before choosing to build or buy. The most common requirements that enterprise teams have for experimentation. How to avoid key mistakes and plan for success when building an internal system.

Should Product Managers Allow Customers To “Hack” Their Product?

The Accidental Product Manager

IKEA is designing products to be modified by their customers Image Credit: Lee Haywood. As product managers we believe that we are reasonably smart people. We know what our customers want.

Free Webinar: TGI Friday’s, Marriott and Esurance On Delivering Personalized Product To The Connected Consumer

The Accidental Product Manager

Delivering Personalized Product To The Connected Consumer. With the digital ecosystem expanding and consumers moving beyond just mobile it is crucial for brands to deliver seamless multi-platform experiences and personalize interactions for their customers.

Product Managers Prepare To Do Battle Over Golf Balls

The Accidental Product Manager

The world of golf balls turns out to contain a great deal of combat Image Credit: likeaduck. When you think about the game of golf, what do you think about?

Fashion Teaches Product Managers About Speed To Market

The Accidental Product Manager

In the fashion industry, speed to market is what matters Image Credit: GoToVan. If you had to, how quickly could you get a new product to market? One month, two months, 6 months, a year?

What Does The Internet Of Things Mean To Product Managers?

The Accidental Product Manager

How will product managers deal with the Internet of Things? Image Credit: cea +. Just in case you’ve been living with your head under a rock, there is this thing called the “internet of things” that is getting ready to take over the world.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices.

Gatorade Product Managers Go High-Tech

The Accidental Product Manager

Gatorade wants to help you to know when to drink Image Credit: Mike Mozart. I’m pretty sure that we all know about Gatorade – the brightly colored sports drink that we always see pro athletes drinking during matches and pouring on their coaches when they win a game. However, times change.

What Can McDonalds Product Managers Do To Capture Young Customers?

The Accidental Product Manager

McDonalds needs to find ways to attract more young people Image Credit: Mike Mozart. The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in five has ever eaten a Big Mac burger.

How Can Product Managers Get Their Customers To Ride?

The Accidental Product Manager

Product managers need to find out how to get young people to ride motorcycles Image Credit: Jokamies.fi. How do you get to work every day? If you are like most of us, you jump into a car and drive there.

What Can Amazon Product Managers Do About The Customers They Don’t Have?

The Accidental Product Manager

Can you believe it? Some people still don’t shop at Amazon! Image Credit: Claudio Toledo. As product managers, we spend a great deal of our time trying to figure out ways to get more people to buy our products.

Getting Started with Product Experimentation

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature? Experimentation can help your team prove whether you are building the right product and eliminate uncertainty and guesswork from your software development process. Download this whitepaper to learn: How experimentation fits in with the agile development process. Best practices for integrating experimentation into your release process. Key considerations when buying an experimentation solution. Ways to optimize performance and ensure security and compliance.

Product Managers Look For A Way To Make A Better Burger Without Meat

The Accidental Product Manager

It’s all about the burger Image Credit: cyclonebill. The majority of consumers identify themselves as being meat lovers. What this means is that they like their burgers to be made with a nice juicy piece of meat.

How Video Store Product Managers Manage To Still Hang On

The Accidental Product Manager

It turns out that some video stores still do exist – how have they done this? Image Credit: Eric Parker. Can anyone remember back in the day when there used to be a video rental store on just about every corner?

How Should Chipotle Product Managers Be Handling Their Current Food Poisoning Problems?

The Accidental Product Manager

Chipotle has food safety issues that are hurting their sales Image Credit: Mike Mozart. In the modern restaurant industry, most of the challenges of preparing and serving food to customers have been solved.

2018 State of Digital Product: Tesla, Google, IBM and 1000+ Brands Discuss Digital Challenges

The Accidental Product Manager

2018 State of Digital Product. Product managers understand that the number of connected devices that consumers use has increased and now includes a wide spectrum of devices. Consumers are more informed than ever before with more available options and want a seamless connected experience across their customer journey. Incite Group just published an in-depth, research-led report on the state of digital product, based on feedback from over 1000 product, UX design and engagement executives.

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings.

How Can Product Managers Get Kids To Buy Groceries?

The Accidental Product Manager

How to get millennials to buy groceries Image Credit: Britt-knee. If you were the product manager for a grocery store, you wouldn’t think that you’d have to worry about getting young people to come into your store and buy things, would you?

How To Fix A Product Management Mistake: Diet Pepsi

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Pepsi’s product managers screwed up Diet Pepsi, can they fix it? Image Credit: Mike Mozart. I think that we do need to hand it to the Pepsi product managers – at least on paper they did everything that they really should have done.

Is Offering Private Label Brands A Good Move For Amazon?

The Accidental Product Manager

Is Offering Private Label Brands A Good Move For Amazon? Image Credit: Cliff Cooper. By now we all know Amazon as the gigantic online store that sells just about everything.

Why McDonald’s Is Losing The Burger War And What Their Product Managers Can Do About It

The Accidental Product Manager

The Big Mac just is not relevant any more Image Credit: pointnshoot. The product managers over at McDonalds have a problem on their hands. Yes, they work for one of the most successful companies in the world. For over 60 years McDonalds has been synonymous with fast food.

The State of Product Leadership

Insights from 300 Technology Product Management Executives and Managers.

Should People Be Able To Purchase Groceries Online?

The Accidental Product Manager

Competition in online grocery stores is starting to heat up Image Credit: I-5 Design & Manufacture. For most of us, going to the grocery store is a once-a-week or so activity.

Sprint Product Managers Try To Take On AT&T And Verizon

The Accidental Product Manager

To win more customers, Sprint needs a better network. Image Credit: Mike Mozart. Being a product manager who works in the highly competitive wireless market has got to be a struggle every day. There are not a lot of players in this market, in the U.S.

What Do Product Managers Need To Know About Self-Driving Cars?

The Accidental Product Manager

Self-driving cars come with a whole new set of rules Image Credit: Travis Wise. The world of automobiles stands on the edge of a brave new world.

What Would It Be Like To Be A Product Manager At YouTube?

The Accidental Product Manager

YouTube product managers have some real challenges ahead of them Image Credit: redsoul300. Every product manager dreams of being in charge of a successful product. You can well imagine what a great job it must be to be a product manager who works for YouTube.

Drive Quality and Velocity with Feature Flags

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features. Download this whitepaper to learn: How to ship products faster with higher quality. The best way to launch features with less risk and more control. How to prove the impact of every feature release with experimentation.

Product Managers Struggle To Get Dashboard Screens Correct

The Accidental Product Manager

Dashboard screens are nice to look at but hard to make correctly Image Credit: Andrea. If you’ve had a chance to jump into a new car lately, undoubtedly your attention has been drawn to the dashboard screen that just about every car has nowadays.

How Product Managers Market Death

The Accidental Product Manager

Death needs to be marketed also. Image Credit: Zach. I’m hopeful that most of us don’t spend a lot of time each day thinking about death. For most of us this is not a pleasant subject and so we try to avoid thinking about it as much as possible.

Your New Year’s Resolution: Subscribe To The Accidental Product Manager Newsletter!

The Accidental Product Manager

Subscribe To The Accidental Pro duct Manager Newsletter! Yet another New Year is almost here! What is your plan for becoming a better product manager in the new year? Clearly you are already reading The Accidental Product Manager blog and so that’s a step in the right direction!

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How Should Facebook Tell People About News?

The Accidental Product Manager

People get a lot of their news from Facebook, but what news should they get? Image Credit: Jurgen Appelo. So here’s an interesting question for you. If I was to ask you where people spend the most amount of time when they are on the Internet, where would you say that they go? Google? Yahoo?

The Data-driven Product Manager's Handbook

Using insight and guidance to deliver exceptional product experiences.