The Accidental Product Manager

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How The Covid-19 At Home Test Battle Was Won    

The Accidental Product Manager

There was a race to win the battle to dominate the at home test market Image Credit: CT Senate Republicans I think that we all realize that the Covid-19 pandemic affected just about everyone. Even after the vaccine was available, people could still get sick. The one thing that everyone wanted was a way to determine if they had Covid-19. Sure, they could go to the doctor and get tested, but what they really wanted to be able to do was to test themselves at home.

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Product Managers Learn How To Sell NFTs

The Accidental Product Manager

The NFT market is just at its beginning Image Credit: pinguino k Frankly, it would be fairly hard to not have heard about NFTs by now. Even if you are not 100% sure just exactly what an NFT is, you have probably heard about someone paying US$69M for an NFT called “The First 5,000 Days” Clearly there must be a market for these things and if there is a market, that means that product managers have to get involved.

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How Can Product Managers Get Adults To Play Games?

The Accidental Product Manager

The goal is to find a way to capture the adults who never stopped playing Image Credit: manuel | MC Game product managers are always looking for new markets that they can enter. It turns out that they may have been overlooking one of the biggest ones. Game product managers have only recently started to consider how they might go about convincing adult gamers to start playing more games.

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Product Managers Look For New Ways To Detect Counterfeits

The Accidental Product Manager

Finding counterfeits is half the battle Image Credit: cce Just imagine if you were a product manager who was responsible for a very popular product. Perhaps this is a fashion product or a high tech product that everyone wants. Yes, your sales would probably be exploding; however, something else would be exploding at the same time – counterfeiting of your product.

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Product Managers Get Interested In Drive-Throughs

The Accidental Product Manager

Delivering products to customers in cars is becoming more popular Image Credit: Michael Steeber As product managers our job is to create products that our potential customers will want. We don’t often spend a lot of time thinking about how we are going to deliver our products to our customers. However, perhaps we should. If it turned out that how we get our products to our customers had an impact on how much of our product we were able to sell, then all of sudden we’d get very interested i

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Do Product Managers Need To Become Less Perfect?

The Accidental Product Manager

Product managers adopt a lo-fi approach to advertising their products Image Credit: nefasth When we think about how we want to present our products to our potential customers, I think that we can all agree that we’d like to make the product look as attractive as possible. No matter if we are using words, pictures, or even video, our goal is to make the product look like something that our customers would desire to get their hands on.

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Product Managers Start To Get Direct With Their Advertising

The Accidental Product Manager

Advertising only works if your customers see it Image Credit: Nick Amoscato Every product manager wants to be responsible for a successful product. In order to make your product be a success, you are going to have to get people to buy it. In order for that to happen, first people are going to have to know about your product. That is where advertising comes in.