The Accidental Product Manager

Amazon Product Managers Prepare For War With Walmart Product Managers

The Accidental Product Manager

Amazon is getting into a next-day delivery war with Walmart Image Credit: Kyle Brazil. Amazon is a large and powerful company that dominates the world of online selling. Walmart is a large and powerful company that dominates the world of bricks & mortar selling.

Boeing Product Managers Struggle To Come Back From The 737 MAX Disaster

The Accidental Product Manager

Boeing’s product managers need to find ways to rebuild trust Image Credit: Ferry Octavian. Every product manager job is different. Some are easy and some are hard.

Product Managers Discover That The Circular Is Not Going Away

The Accidental Product Manager

Paper based circulars are still important to retailers Image Credit: Pamela Machado. So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this?

Is The Best Product Defense A Cheap Defense?

The Accidental Product Manager

What should Gillette do about new cheap razors? Image Credit: lihua88. Shaving is something that men without beards or mustaches do just about every day. In all honesty, I don’t think that we spend a lot of time thinking about shaving – it’ just something that we do.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Product Managers Deal With The Challenge Of Cup Holders

The Accidental Product Manager

Can a car ever have too many cup holders? Image Credit: Michael Sheehan. So if you were a product manager who was in charge of an automobile, what do you think that your #1 concern would be? Do you think that your customers would care most about how fast your car could go?

Product Managers Struggle To Get Their Customized Email Correct

The Accidental Product Manager

Product managers need to do a better job of customizing their emails Image Credit: twitter.com/mattwi1s0n. So let’s talk about email for just a moment. If you are like me, you get a ton of the stuff. In all honesty, most of it is junk and I just end up deleting it even before I read it.

New Book: Killer Ways To Make Partnerships Work For Product Managers

The Accidental Product Manager

Who was it that said “It take a village…”? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts.

Books 98

Product Managers Try To Find Stores To Fill Malls

The Accidental Product Manager

Malls need stores, but what kind of stores? Image Credit: Rene Schwietzke. When was the last time that you went out to a mall? For most of us, it’s probably been a while. We used to always go to the mall – that’s where you could get stuff, especially during the holidays.

The Shortest Product Manager Job Ever!

The Accidental Product Manager

The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job?

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

Grocery Store Product Managers Get Ready For The Future

The Accidental Product Manager

Grocery stores are going to have to change to keep up with customer’s needs Image Credit: I-5 Design & Manufacture. Product managers for grocery stores have actually had it pretty easy for quite some time.

New Product Competition Challenges For Product Managers: Balloon Toys

The Accidental Product Manager

What should a product manager do when their new product is followed by a similar one? Image Credit: Andrew Macpherson. How many of you have ever been involved in a water balloon fight? I’m willing to bet that most of us have at some point in time. Do you remember how that went?

How Home Depot Product Managers Are Fighting Back Against Amazon

The Accidental Product Manager

Home Depot product managers are not giving up in the fight against Amazon Image Credit: Mike Mozart. If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon.

Why Are Product Managers Moving Away From Focus Groups?

The Accidental Product Manager

Focus groups are the way that product managers used to find out how customers felt about their product Image Credit: RSNY.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How Can Product Managers Help Tiffany Once Again Become “Cool”?

The Accidental Product Manager

Tiffany wants to sell more jewelry Image Credit: StevieWu. What makes a jewelry store cool? The 183 year-old Tiffany’s jewelry store has been cool for a very long time.

Why Can’t Amazon Sell Luxury Products?

The Accidental Product Manager

Amazon can’t break into the fashion industry because they don’t have high end products Image Credit: Canonicalized. As we all know, Amazon sells a lot of different things. However, there is one area where they are distinctly lacking in products to sell: luxury goods.

New Way To Find Remote Product Manager Jobs

The Accidental Product Manager

ProductRemote product manager remote job hunt service. Quick heads up for everyone. Anthony Bibbs Jr.

Restaurant Product Managers Discover Too Much Of A Good Thing

The Accidental Product Manager

Product managers need to be aware of the impact of changes to their product Image Credit: Monito – Money Transfer Co. As product managers, the one thing that we’d all like to have is more customers.

Nine Companies Share 30+ Best Practices for Creating Embedded Analytics Products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

Product Managers Start To Understand The Power Of Online Reviews

The Accidental Product Manager

It turns out that people read online reviews before making a purchase Image Credit: Wies van Erp. When the customers for your product go looking for products online, how do they decide which one they are going to buy?

The Digital World Changes The Way That Food Company Product Managers Operate

The Accidental Product Manager

Food purchase changes mean that product managers have to change Image Credit: Wade Brooks. Let’s be straight about a few things: the world in which we live is currently changing. A lot. Nowhere is this more evident than perhaps when we take a look at how consumers go about buying food.

Is It Time For Product Managers To Go Meatless?

The Accidental Product Manager

What role can product managers play in the creation of meat product substitutes? Image Credit: Kelly Garbato. So let’s see a show of hands. Who here enjoys a delicious, juicy, burger? Hmm, I don’t see everyone’s hands going up, but I do see just about everyone’s hands going up.

What Can Product Managers Do When Burgers Cost Too Much?

The Accidental Product Manager

How much would you be willing to pay for a burger? Image Credit: Jonathan Harford. Think about it for just a moment: just exactly what goes into making a good hamburger? We’re basically talking about three sets of ingredients: a burger (of course), a bun, and a collection of toppings.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Google Product Managers Look For The Next Big Thing

The Accidental Product Manager

Google product managers need to find out what everyone wants next Image Credit: PROid-iom. I’m going to assume that by now we all have some form of a smartphone in our possession.

What Can India’s Paytm Mobile Payment System Teach Product Managers?

The Accidental Product Manager

Paytm is trying to take the place of cash in India Image Credit: Kiran Jonnalagadda. I live in the U.S. When I want to buy something, I have roughly four different options for how I can pay for it: cash, a check, credit cards, or PayPal. In India, they have traditionally only had one option: cash.

How Can Product Managers Tell Customers To Not Use Their Product?

The Accidental Product Manager

Product managers face a challenge trying to get customers to not use their product Image Credit: flickr.com/volver-avanzar !!! Every product needs a product manager. This means that things that are good for us (think vegetables, running shoes, and protein bars) all need product managers.

Will The Amazon Hub Program Solve Amazon’s Package Delivery Issues?

The Accidental Product Manager

Amazon has come up with a plan to deliver packages to apartment residents Image Credit: Stan Wiechers. Just imagine if you were a product manager at Amazon. What would one of your biggest challenges be?

Plan for Product Launch Success with Data and Analytics

Speaker: Piyanka Jain, President and CEO, Aryng

When you launch new feature (or an entirely new product), there are many questions that you'll need to answer. Is the feature being adopted? Do your customers like it, or does it need to be improved? Was the launch successful? Well, that all depends on how you define success. Join Piyanka Jain, President and CEO of Aryng, as she explains why - and how - you should use data and analytics to define and track a successful launch.

Can Apple’s Product Managers Win Back The Movie Market?

The Accidental Product Manager

Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies.

How Can A German Grocer Be Successful In The U.S.?

The Accidental Product Manager

Does the U.S. really need another grocery store? Image Credit: Gran Canaria Go. When it’s time for you to go to the store and get some food, where do you go? Do you always go to the same place?

Product Managers Attempt To Solve The Toy Problem

The Accidental Product Manager

Product managers attempt to get customers to shop for toys all year long. Image Credit: bygloricom. Product managers for stores that sell toys have an interesting problem on their hands.

Is It Time For Amazon’s Product Managers To Go Back To College?

The Accidental Product Manager

Amazon rolled out a product that went away very quickly, who screwed up? Image Credit: Canonicalized. Let’s face it, Amazon is a very big company that has done a lot of things correctly.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Product Managers Need To Understand The Power Of A Newsletter

The Accidental Product Manager

Product Managers know that newsletters can be a powerful way to stay in touch with your customers Image Credit: AJC1. As product managers we spend a great deal of our time trying to figure out how to get more people to buy our products.