The Accidental Product Manager

How Video Store Product Managers Manage To Still Hang On

The Accidental Product Manager

It turns out that some video stores still do exist – how have they done this? Image Credit: Eric Parker. Can anyone remember back in the day when there used to be a video rental store on just about every corner?

How Home Depot Product Managers Are Fighting Back Against Amazon

The Accidental Product Manager

Home Depot product managers are not giving up in the fight against Amazon Image Credit: Mike Mozart. If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon.

Is It Time For Amazon’s Product Managers To Go Back To College?

The Accidental Product Manager

Amazon rolled out a product that went away very quickly, who screwed up? Image Credit: Canonicalized. Let’s face it, Amazon is a very big company that has done a lot of things correctly.

What Can Amazon Product Managers Do About The Customers They Don’t Have?

The Accidental Product Manager

Can you believe it? Some people still don’t shop at Amazon! Image Credit: Claudio Toledo. As product managers, we spend a great deal of our time trying to figure out ways to get more people to buy our products.

Product Management University Training: Everything You Need. Nothing You Don’t.

In a perfect world, there are a million things you should do. That’s not your world. Product Management University training makes you better at the things you will do. Schedule your personalized workshop and learn the market’s simplest Framework for managing, marketing and selling your products in your markets.

What Does The Internet Of Things Mean To Product Managers?

The Accidental Product Manager

How will product managers deal with the Internet of Things? Image Credit: cea +. Just in case you’ve been living with your head under a rock, there is this thing called the “internet of things” that is getting ready to take over the world.

How Can Product Managers Get Kids To Buy Groceries?

The Accidental Product Manager

How to get millennials to buy groceries Image Credit: Britt-knee. If you were the product manager for a grocery store, you wouldn’t think that you’d have to worry about getting young people to come into your store and buy things, would you?

Product Managers Tackle The Santa Problem

The Accidental Product Manager

Santa is going to need some help making his deliveries on time Image Credit: Oliver Schafeld. So what’s the one thing that everyone knows about Santa? That he always delivers his gifts to the good boys and girls on Christmas morning. Not the day after Christmas. Or a week later.

Is Offering Private Label Brands A Good Move For Amazon?

The Accidental Product Manager

Is Offering Private Label Brands A Good Move For Amazon? Image Credit: Cliff Cooper. By now we all know Amazon as the gigantic online store that sells just about everything.

Forget About Problems! Focus on Customer Goals for Higher Value Products

When you focus on customer business goals, you’re guaranteed to uncover their biggest obstacles. Eliminate the obstacles and by default, your solutions have strategic value. Unique Product Management Training, only from Proficientz. Download the overview.

Why McDonald’s Is Losing The Burger War And What Their Product Managers Can Do About It

The Accidental Product Manager

The Big Mac just is not relevant any more Image Credit: pointnshoot. The product managers over at McDonalds have a problem on their hands. Yes, they work for one of the most successful companies in the world. For over 60 years McDonalds has been synonymous with fast food.

Should People Be Able To Purchase Groceries Online?

The Accidental Product Manager

Competition in online grocery stores is starting to heat up Image Credit: I-5 Design & Manufacture. For most of us, going to the grocery store is a once-a-week or so activity.

Product Managers Struggle To Get Dashboard Screens Correct

The Accidental Product Manager

Dashboard screens are nice to look at but hard to make correctly Image Credit: Andrea. If you’ve had a chance to jump into a new car lately, undoubtedly your attention has been drawn to the dashboard screen that just about every car has nowadays.

How To Fix A Product Management Mistake: Diet Pepsi

The Accidental Product Manager

Pepsi’s product managers screwed up Diet Pepsi, can they fix it? Image Credit: Mike Mozart. I think that we do need to hand it to the Pepsi product managers – at least on paper they did everything that they really should have done.

How Product Managers Market Death

The Accidental Product Manager

Death needs to be marketed also. Image Credit: Zach. I’m hopeful that most of us don’t spend a lot of time each day thinking about death. For most of us this is not a pleasant subject and so we try to avoid thinking about it as much as possible.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

What Do Product Managers Need To Know About Self-Driving Cars?

The Accidental Product Manager

Self-driving cars come with a whole new set of rules Image Credit: Travis Wise. The world of automobiles stands on the edge of a brave new world.

How Should Facebook Tell People About News?

The Accidental Product Manager

People get a lot of their news from Facebook, but what news should they get? Image Credit: Jurgen Appelo. So here’s an interesting question for you. If I was to ask you where people spend the most amount of time when they are on the Internet, where would you say that they go? Google? Yahoo?

Sprint Product Managers Try To Take On AT&T And Verizon

The Accidental Product Manager

To win more customers, Sprint needs a better network. Image Credit: Mike Mozart. Being a product manager who works in the highly competitive wireless market has got to be a struggle every day. There are not a lot of players in this market, in the U.S.

When Is A Product Launch Not A Product Launch?

The Accidental Product Manager

Sansung ran into problems with the launch of the Note 7 phone. Image Credit: Isriya Paireepairit. For a product manager there can be no bigger day than the day that your product gets launched.

Agile Metrics for Team and Product Progress

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

You’ve seen team metrics like velocity. Velocity is not an accurate measure of a team's progress towards "done." So what should you use instead? Join Johanna as she discusses the measures that are actually useful in understanding what your team does, where the work is, and how long the work really takes - and in addition, we’ll examine what it takes to explain the team’s progress to others in terms of the product backlog burnup chart, ways to talk about what’s done and not yet released, and how to show others working product.

What Would It Be Like To Be A Product Manager At YouTube?

The Accidental Product Manager

YouTube product managers have some real challenges ahead of them Image Credit: redsoul300. Every product manager dreams of being in charge of a successful product. You can well imagine what a great job it must be to be a product manager who works for YouTube.

Is Twitter Out Of Control?

The Accidental Product Manager

Has Twitter lost control of its most valuable asset? Image Credit: Pietromassimo Pasqui. Hopefully you are well aware of just who Twitter is. The micro blogging service has over 313 million monthly users (just think about adding that to your product manager resume).

Victoria’s Secret Product Managers Have To Deal With Bralettes

The Accidental Product Manager

Who knew that bralettes would become so popular so quickly? Image Credit: Hayley Bouchard. So, as a man I generally have very little interaction with women’s bras on a daily basis. However, if I was a product manager over at Victoria’s Secret, bras would make up a big part of my day.

How Can A Product Manager Bring A Bookstore Back From The Dead?

The Accidental Product Manager

Do bookstores even still exist? Image Credit: As a product manager, one of the things that we like the best is taking on a challenge. However, there has to be a least a chance that we can be successful.

Books 169

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Tips For Both Setting Your Product’s Price And Then Getting It

The Accidental Product Manager

Product managers have to pick the right price and then get people to pay it Image Credit: Michael Summers.

Your New Year’s Resolution: Subscribe To The Accidental Product Manager Newsletter!

The Accidental Product Manager

Subscribe To The Accidental Pro duct Manager Newsletter! Yet another New Year is almost here! What is your plan for becoming a better product manager in the new year? Clearly you are already reading The Accidental Product Manager blog and so that’s a step in the right direction!

Blog 190

When Is A Diet Soda Not A Diet Soda?

The Accidental Product Manager

Sparking Ice is a diet soda that goes by a different name Image Credit: SweatCor. It turns out that if you are a product manager who works for either Coke or Pepsi right now, things are not going so well for you. The market for their diet sodas is starting to tank.

What Can Product Managers Learn From Japanese Cigarettes?

The Accidental Product Manager

Is there an opportunity to enter the U.S. market for cigarettes? Image Credit: !!! No matter how you personally feel about smoking, you have got to admit that the market for cigarettes is huge.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

How To Create Newsletters That Kill

The Accidental Product Manager

Even when you are not trying to sell them something, you need to stay in contact with customers Image Credit: Dennis Skley. In the Twitter and Facebook era in which we are currently living, you might think that sending an email to your existing and potential customers is too old school.

Solving The Challenge Of Making Reordering Products Simple And Easy

The Accidental Product Manager

Amazon’s Dash button is designed to make reordering easy to do Image Credit: WNEP. So here’s an interesting question for you: when you customer uses up or runs out of your product, how do they go about ordering more from you?

Could Your Next Chair Come From Amazon?

The Accidental Product Manager

Could Amazon become the next big furniture seller? Image Credit: Buck Lewis.At some point in time we all have the need to get some furniture. When this happens to you, what do you do? Where do you go to get furniture?

How To Find More Customers For Your Product

The Accidental Product Manager

In order to find more customers, you have to know how to search for them Image Credit: Jeffrey Beall. Just exactly what does a product manager job description say that we have to do? Yes yes, we are responsible for creating our product development definition, managing it, and delivering our product.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

Happy Independence Day — Take The Week Off!

The Accidental Product Manager

Image Credit Take A Week To Celebrate Your Independence. Loyal readers & subscribers, here’s hoping that this upcoming week is a great week for you — I’m taking it off! Blogging will resume next week…. For my readers in the U.S.,

Email Communication Etiquette for Product Managers

The Accidental Product Manager

How should product managers use email? Image Credit: William Iven. Note: this post was written by Jackie. Being able to communicate with coworkers and clients face-to-face is the best way to get your message across, but it is also time consuming. When there is a lot to get done during the day, email communication is often the quickest, easiest and most cost-effective way of getting in contact.

Product Managers Want To Know: Where Did The Soda Go?

The Accidental Product Manager

The Keurig Kold soda maker is gone. What happened? Image Credit: Once upon a time, the Keurig company, you know them – they are the ones who make that single sever coffee machine that uses those little plastic pouches, decided that they wanted to expand into new markets.

How Can Product Managers Make The World Ready For The Return Of Crystal Pepsi?

The Accidental Product Manager

How will Pepsi product managers make people want Crystal Pepsi? Image Credit: DVNET. Over at Pepsi the product managers are facing a bit of a problem. In the U.S. the amount of cola that is being drunk is currently at a three decade low point.

Understanding Users at Scale with Product Analytics

Speaker: Sandhya Hegde, Director of Product, Amplitude

A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.