The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Signup to be a Mentor Today!

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Intercom, Inc.

JULY 16, 2020

As tech continues its path toward democratization, with better offerings available to more people, an odd contradiction has revealed itself: on the enterprise side of things, most software simply isn’t very good. In this week’s Scale episode, Loren outlines the sub-brand’s path to hypergrowth.

Reporting Tools 226

Reporting Tools User Testing Customer Experience Artificial Inteligence 226

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Intercom, Inc.

NOVEMBER 7, 2018

It should generally include things like: advertising costs, the salary of your marketers, the costs of your salespeople, etc., On a daily, weekly, and monthly basis you’ll be optimizing using the CAC and customer volumes that your advertising tools report with your online marketing team. What is Customer Acquisition Cost (CAC)?

Customer Experience 202

Customer Experience User Testing Advertising Finance 202

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Product Innovation Educators

JUNE 12, 2023

If you are building for an enterprise product, you’ll most likely be liaisoning with someone from the sales team. For example, when I was head of brand management for YouTube video ads, we had three products: search lift, brand lift, and conversion lift. For brand lift, our metric was reducing our survey load.

User Testing 253

User Testing Customer Feedback Product Management Product Manager 253

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. The 2D animation may help you do it more effectively.

Airlines 158

Airlines Magazine Advertising Travel 158

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Coalition

SEPTEMBER 23, 2022

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. So, the automaker optimized advertising costs and increased the effectiveness of marketing campaigns by 21%. Rewarding users with tokens for viewing ads Advertising is “attacking” users everywhere.

Analytic Tools 148

Analytic Tools Feedback Software Data Visualization Marketing 148

The Product Coalition

JANUARY 24, 2022

SAM : Assumption 2 : Indian brands comprising Noise, Boat, and Fire-Boltt captured over two-thirds (2/3) of the total smartwatch market. It is a good option for new consumers brands in a competitive market like smartwatches. However, a basic foundation to arrive at these numbers must be exhibited during the interview.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Intercom, Inc.

APRIL 26, 2018

A veteran of the advertising and video gaming industries, he has started (and sold) two technology companies and has taught at Stanford’s Graduate School of Business and the Hasso Plattner Institute of Design. Nir Eyal: I spent a lot of time in the gaming and advertising industries, and I helped start two companies.

User Testing 223

User Testing Research Software Product Research Weak Development Team 223

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

The Product Coalition

FEBRUARY 15, 2024

A recent study by Gartner revealed that more than 80% of enterprises will have used Generative AI APIs or deployed Generative AI-enabled applications by 2026, highlighting its potential to transform various functions. This improves customer satisfaction and fosters brand loyalty.

Generative AI 145

Generative AI Data Visualization Reporting Tools Research Software 145

The Product Coalition

AUGUST 8, 2023

Live streaming is one of the most loved ways for content creators to connect with their audience and promote the brand. This helps creators establish a deeper relationship with their subscribers, eventually leading to an improved brand image. As compared to any other advertising methods, live streaming is totally pocket-friendly.

Analytic Tools 147

Analytic Tools Feedback Software Data Visualization Technical Review 147

Lenny Rachitsky

JUNE 18, 2024

As someone who’s always worked on product-oriented growth, I’ve never had a chance to understand the logic behind advertising out in the real world, and what kind of impact startups see from these levers. It may seem counterintuitive to advertise modern software on a medium as old-school as a bus ad. “Is it worth it?

Advertising 123

Advertising B2B Customer Experience Software Engineering 123

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management.

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Guy

FEBRUARY 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

Intercom, Inc.

FEBRUARY 1, 2018

There’s been occasionally advertising here and there, but what made that point when you joined in 2016 the right time to invest in growth marketing? As Slack expands into a larger enterprise product, you have to start appealing to groups of people and types of roles and industries that aren’t in that really early adopter group.

User Testing 174

User Testing Marketing Research Software Customer Experience 174

ProductCraft

MAY 14, 2019

Adroll is an e-commerce growth platform that helps brands grow revenue through seamless marketing and advertising. Mihir is a veteran of the Bay area tech space and has worked both for early-stage startups and established enterprise companies. This week on Product Love, I chatted with Mihir Nanavati, head of product at Adroll.

Advertising 89

Advertising Enterprise Startups Branding 89

The Product Coalition

JUNE 26, 2023

Generative AI is poised to bring about a significant transformation in the enterprise sector. The AI Journey So Far The encouraging news is that most enterprises have already embarked on their artificial intelligence journey over the past decade years. The future of enterprise productivity is here, and generative AI powers it.

Generative AI 146

Generative AI Customer Communications Reporting Tools Technical Review 146

The Product Bistro

MAY 17, 2016

The key attributes are often that they have a wide selection of products from many vendors, they do their own market development (lead generation, advertising, promotion, etc), and they typically get a significant discount off the list price (25% – 50%) in exchange for their efforts. One Common Exception – Enterprise Software.

Customer Experience 150

Customer Experience Enterprise Advertising B2B 150

Userpilot

AUGUST 30, 2024

Every business has its unique journey, but comparing yourself with other established brands in the industry helps understand if you are moving in the right direction. This will help you identify other brands that potential customers might pick over yours. You can start of by typing a relevant keyword to your brand into Google.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Intercom, Inc.

DECEMBER 5, 2019

Unarguably one of the biggest brands in the world today. Many SaaS startups are eager to graduate to the enterprise arena. Sure, the benefits are attractive: enterprise customers usually translate to rapid growth and a significant bump in profits. Big enterprises are super demanding. No one wants to go first.

Feedback Software 118

Feedback Software Artificial Inteligence Reporting Tools Technical Review 118

Userpilot

MAY 13, 2024

Enterprise – Pricing is available on request. Social listening – Stay on top of real-time conversations about your product/brand using Hootsuite Streams and Talkwater. Pricing of Zoho Social It offers a forever-free plan that’s limited to 1 user and 1 brand. per user per month (and higher for enterprises).

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Reporting Tools 105

Userpilot

NOVEMBER 22, 2023

Step 2: Select a data source: When creating a journey report, you can choose from two data sources: Contacts (available on Marketing Hub Enterprise only): select Contacts to get insights on how your content is creating new contacts. Ads and Campaigns Ad campaign ID : populates the advertising campaign linked to the ad interaction.

Data Visualization 102

Data Visualization Analytic Tools Customer Experience Customer Feedback 102

Mind the Product

DECEMBER 13, 2018

It’s testament to the appeal of Manchester and its product community that we’ve been able to attract some of the world’s best speakers from some phenomenally interesting brands. It powers THG’s own brands, including lookfantastic, MyProtein, ESPA and Glossybox, as well as such international giants as Nintendo and Honda.

Analytic Tools 152

Analytic Tools Research Software Data Visualization Government 152

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. And at the beginning of the COVID lockdowns, a lot of different industries, a lot of different brands saw huge boons inside of their apps.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Userpilot

MAY 19, 2021

Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? Do you want to: raise brand awareness? Print advertisements. They made sure to rank for the names of the brands they wrote for, like Facebook and Twitter, getting them more than 35,000 indexed category pages.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

DECEMBER 21, 2022

HubSpot Marketing Hub is a robust automation platform that features content marketing, SEO, digital advertising, email marketing, social media, and analytics tools. Enterprise. just 1 Team Member, a limit of 20 guides and 2 checklists, UserGuiding branding on all UI patterns). Enterprise: Pricing starts at $3,600/month.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Reveal

JULY 19, 2022

White labeling is defined as the process that allows one company to purchase and rebrand a product or service owned by another company to use, promote, sell and advertise. Maintaining Brand Identity : You don’t want your users to feel like something in your application doesn’t belong. What Is White Labeling Software?

Data Visualization 52

Data Visualization Embedded Analytics Analytic Tools Reporting Tools 52

Userpilot

AUGUST 18, 2024

They help small businesses and enterprises alike perform sophisticated tasks in just a few clicks, making it easier to drive product growth. Enterprise : The Enterprise plan uses custom pricing and includes custom roles/permissions, access to premium integrations , priority support, and enterprise-grade security.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Research Software 104

ProductPlan

DECEMBER 1, 2021

Should the business build a corporate brand or instead brand each product? Does the company want to build awareness through paid advertising, earned media, or a combination? In a brand-new company, the founding and executive team will set the product strategy. But enterprise technology buyers are different.

Product Strategy 98

Product Strategy Strategy Onboarding KPIs User Testing 98

Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. They allow companies to reach broad audiences and increase brand awareness.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105