Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

JULY 2, 2018

Why does creative advertising have to be so hard? Earlier this year, Intercom decided to run an integrated marketing campaign that would speak to the value we can bring to sales and marketing teams. Which the Brand Design team did – soup to notes.

Customer Experience 199

Customer Experience Advertising Branding Messaging 199

280 Group

SEPTEMBER 16, 2021

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Get started today! VIEW THE COURSE.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Mind the Product

APRIL 24, 2018

Unlike similar services, Setapp provides a combination of seamless user experience with no advertising, in-app purchases, paid upgrades and curated selection). Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. What was the last movie you watched?

User Testing 152

User Testing Customer Feedback Customer Experience Data Visualization 152

Intercom, Inc.

JULY 2, 2018

Why does creative advertising have to be so hard? Earlier this year, Intercom decided to run an integrated marketing campaign that would speak to the value we can bring to sales and marketing teams. Which the Brand Design team did – soup to nuts.

Customer Experience 136

Customer Experience Advertising Branding Messaging 136

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Intercom, Inc.

JANUARY 14, 2019

Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. This is one of those books where you realize that everything you’ve learned about marketing is wrong. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Books 150

Books Technical Review Marketing User Testing 150

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. appeared first on Feedback Loop.

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. appeared first on Feedback Loop.

User Testing 40

User Testing Branding Data Visualization Product Research 40

The Product Coalition

JUNE 9, 2023

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post).

Education 122

Education Marketing Weak Development Team User Testing 122

DISQO

DECEMBER 18, 2018

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. The whims of millennials are challenging established industries and forcing traditional brands to scramble. appeared first on Alpha.

User Testing 40

User Testing Branding Data Visualization Research Software 40

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Innovatemap

DECEMBER 19, 2022

Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. Founder Brand. Martina Lauchengco. The Advice Trap. Michael Bungay Stanier. Dave Gerhardt.

Books 52

Books Advertising Branding Customer Experience 52

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Userpilot

NOVEMBER 24, 2023

It encompasses a range of marketing and outreach tactics, including advertising, promotional campaigns, and content marketing, all tailored to create awareness and interest in the company’s products or services. Customer retention keeps existing customers engaged and committed to a brand or product.

Customer Experience 105

Customer Experience Customer Feedback User Testing Data Visualization 105

The Product Coalition

JANUARY 4, 2021

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). What about Facebook?

Education 152

Education Marketing Weak Development Team Advertising 152

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. Marketing funnel vs Sales funnel.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

The Product Coalition

OCTOBER 30, 2019

Advertising Advertising SDKs allow you to monetize your app. Another factor that you should consider is the ad network of your advertising SDK. Ideally, the payment flow should be customizable to fit your brand identity. User Testing User testing is essential to ensure product-market fit before launching an app.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software User Testing 92

Usersnap

FEBRUARY 14, 2023

This part outlines the methods you’ll use to mobilize your brand. While creating a SaaS go-to-market strategy and distribution plan, ask yourself: How can I best share my value proposition with my target audience? What channels will I use to distribute and advertise my products?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. The main purpose of market segments is to understand whether your product or brand will resonate among the target market. Get a Userpilot demo and boost your product growth.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

FEBRUARY 21, 2022

Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. Conclusion.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Is there a demand for the product, or is the market oversaturated?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Dear Strategy

FEBRUARY 3, 2020

On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. Cutting right to the punchline, she got to the register (with jacket in hand) only to learn that the coupon didn’t apply to this specific brand. So that’s what’s going on.

Advertising 52

Advertising Branding Government Reference 52

Userpilot

JULY 30, 2023

It generally involves creating brand awareness and driving prospects down the marketing funnel until they convert to paying customers. The cost of acquisition typically includes the expenses associated with marketing and sales, such as promotional campaigns, sales commissions, and advertising. What is customer retention?

Customer Experience 98

Customer Experience Customer Feedback User Testing Data Visualization 98

Userpilot

NOVEMBER 28, 2022

A high churn rate leads to low customer lifetime value and a negative brand image. There are two reasons for this: Onboarding is where you prove to the customer that your product can solve their problems. They’ve seen your fancy advertising, but the onboarding experience tells them if you were sugarcoating. Lack of connection.

Feedback Software 98

Feedback Software Analytic Tools User Friction Customer Feedback 98

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. A product with a good PMF has enough customers willing to pay for it, making it easier to attract and retain customers.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. Why do 86% of B2B SaaS brands prefer free trial?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

NOVEMBER 19, 2022

During the post-launch phase, their job is to monitor the performance of the product and the marketing measures. The goal is to rectify issues and find ways to add value to the product. They also trial sales and advertising sales support. That’s why the work of product service managers never stops on this front.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Innovatemap

JULY 8, 2021

Before the Innovatemap team helps clients find the best brand to communicate their vision or design a product with intention, they start at the source: what inspires them. Tressa Janes (Brand Designer) highlighted work by Nick Slater. Jessica Hemesath (Brand Design Intern) finds wisdom in the unconventional.

Magazine 52

Magazine Research Software Healthcare Branding 52

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. We practice what we preach at Userpilot which is why we have a tight-knit and constantly growing Product Marketing Facebook group. Build loyalty.

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

Mind the Product

MAY 5, 2020

Mobile adoption rates are high, so you would think that a mobile app or an advertising product would be a huge monetisation opportunity. There were eight product owners and about a dozen designers across brand design and product design. Today there are 45 product managers. Constraints in AsiaPac.

Leadership 103

Leadership Research Software User Testing Analytic Tools 103