The Product Guy

SEPTEMBER 27, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Coalition

MARCH 6, 2023

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. By doing so, advertisers can make informed decisions about which ad creative to launch, optimizing their ad spend and maximizing their return on investment. However, creating effective ad creatives is not always an easy task.

Data Visualization 166

Data Visualization Advertising Artificial Inteligence User Testing 166

The Product Guy

OCTOBER 25, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Alchemer Mobile

AUGUST 24, 2021

Cost Per Install (CPI), Cost Per Loyal User (CPLU) : CPI measures your customer acquisition costs for customers that installed your app in response to seeing an advertisement (tracking paid installs rather than organic installs). Oftentimes, marketers undervalue mobile advertising. This is a huge missed opportunity.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

The Product Coalition

APRIL 20, 2023

In the next five years, around 48% are interested in employing AR and other metaverse technology to shop. Brands and businesses are using innovative augmented reality apps to obtain a market advantage. 67% of media buyers and planners desire AR advertisements in digital marketing initiatives. Check it out.

Technical Review 148

Technical Review Reporting Tools Vision Software Review 148

Product Management Unpacked

MAY 13, 2020

McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

Reporting Tools 173

Reporting Tools Research Software User Testing Technical Review 173

The Product Guy

JANUARY 5, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Intercom, Inc.

JANUARY 14, 2019

Fittingly, the team’s selections crossed a range of publish dates, subjects and structures; from 1970’s era technical guidance on improving one’s own writing, to the latest and best thinking from the team at Google Ventures on how to make more time for what’s meaningful in your life. “The Inevitable” by Kevin Kelly.

Books 150

Books Technical Review Marketing User Testing 150

The Product Coalition

AUGUST 4, 2022

Video on Demand Apps The era of unmatched streaming quality gave birth to VOD applications that allow users to have a brand new lean-back experience watching the series, shows, and movies in top-notch quality whenever they want without wasting time on annoying ads. SSAI is the best way to monetize your app without losing streaming quality.

Feedback Software 157

Feedback Software Technical Review Weak Development Team User Testing 157

The Product Guy

FEBRUARY 18, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

The Product Coalition

JANUARY 12, 2021

With the right strategies in place, effective SEO improves the visibility of your company and boosts brand awareness. A brand that uses strong SEO techniques will rank well on Google’s first page for its most relevant keywords?—?connecting connecting interested searchers with your content and commodities.

Marketing 176

Marketing Strategy Advertising Customer Experience 176

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Coalition

SEPTEMBER 23, 2022

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. Rewarding users with tokens for viewing ads Advertising is “attacking” users everywhere.

Analytic Tools 148

Analytic Tools Feedback Software Data Visualization Marketing 148

The Product Coalition

JUNE 26, 2023

Industries such as high tech, banking, pharmaceuticals and medical products, education and telecommunications, healthcare, and insurance stand to gain immensely. Remember that we are still in the nascent stages of generative AI technology. The risk of falling behind is real.

Generative AI 146

Generative AI Customer Communications Reporting Tools Technical Review 146

The Product Guy

MAY 15, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Alchemer Mobile

APRIL 28, 2020

The key piece many major brands are missing right now: Listening. Brands need to give customers the opportunity to express these needs and then actually make changes based on that feedback. . USAA put their members first by returning a large portion of insurance premiums to members due to reduced mileage. ” Burger King.

Customer Communications 147

Customer Communications Customer Feedback User Testing Customer Experience 147

The Product Coalition

JUNE 30, 2021

Vimeo OTT Review & Alternatives Have you been generating video content for a long time? The team handles the entire technical aspects so that you can focus on your expertise: original, high-quality video creation. If yes, you’ve definitely heard of Vimeo at some point. The other disadvantages are: ?

Technical Review 97

Technical Review Systems Review Analytic Tools Customer Experience 97

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 145

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 145

The Product Coalition

APRIL 7, 2021

Are you searching for the tech and design partner you can trust while building your mobile app together? Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. This article may help you find the right company.

Research Software 149

Research Software Feedback Software Artificial Inteligence User Testing 149

The Product Coalition

FEBRUARY 15, 2024

Imagine a tool that not only automates tasks but also learns, adapts, and innovates — genAI development company, a technology that is already capturing significant attention. Automating content generation for product descriptions, advertisement copy, and social media posts ensures a consistent and engaging brand presence.

Generative AI 145

Generative AI Data Visualization Reporting Tools Research Software 145

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. Almost all apps experienced significant change in their DAU due to COVID-19.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Alchemer Mobile

FEBRUARY 2, 2021

For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Just be sure to read the group’s terms and conditions and avoid any blatant advertising that will only do a disservice to you and your app. ENCOURAGE RATINGS AND REVIEWS WITH TIMELY AND RELEVANT RATINGS PROMPTS.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

The Product Coalition

FEBRUARY 10, 2022

Moreover, this area has become extremely lucrative due to lockdowns and restrictions of the pandemic. It attracted more people to the online live streaming and now it’s projected that, due to streaming, by the year 2025 users will spend more than $17 billion in social apps annually. What is live streaming?

Feedback Software 178

Feedback Software User Testing Technical Review Data Visualization 178

The Product Coalition

DECEMBER 27, 2022

This is possible due to the credibility of the flexibility of the blockchain technology used. Reviews and Ratings The addition of Reviews and Ratings in a crypto platform, together with the NFT marketplace, lets the venture be of greater transparency. The blog discussed is just the tip of the iceberg.

Data Visualization 147

Data Visualization Technical Review Systems Review Software Review 147

Userpilot

MARCH 7, 2022

Sadowski is the founder and CEO of Brand24 , a social media monitoring solution that provides instant access to brand mentions across social, news, blogs, and more. Brand24 wasn’t the first brand monitoring tool in the market, but they were determined to stand out from the crowd with the best Product Experience. How it started.

Analytic Tools 134

Analytic Tools Data Visualization Reporting Tools Technical Review 134

The Product Coalition

NOVEMBER 1, 2022

However, people find it hard to identify how tourists spend on travel and other leisure activities in a savvy-tech world. Innovative emerging technologies in tourism have changed business models, so understanding consumer behavior in tourism is essential. Consumer behavior is not a new concept for research.

Research Software 142

Research Software Feedback Software User Testing Travel 142

The Product Coalition

AUGUST 8, 2023

Live streaming is one of the most loved ways for content creators to connect with their audience and promote the brand. This helps creators establish a deeper relationship with their subscribers, eventually leading to an improved brand image. As compared to any other advertising methods, live streaming is totally pocket-friendly.

Analytic Tools 147

Analytic Tools Feedback Software Data Visualization Technical Review 147

Userpilot

JULY 23, 2024

TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns. The typical marketing technology stack is made up of tools from different categories. Search Engine Optimization Tools that help with optimizing content, keyword research , and technical aspects.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

Roman Pichler

AUGUST 14, 2018

Ideally, you should continuously track the product performance and regularly review the product strategy—at least once per quarter as a rule of thumb. At the time of writing, the product offers advertising-free online and offline viewing of YouTube videos, as well as access to Google Play Music and YouTube Red Original series and films. (At

Research Software 154

Research Software Software Review Product Research Customer Experience 154

The Product Guy

FEBRUARY 2, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Intercom, Inc.

FEBRUARY 23, 2018

They were no longer constrained by physical location or poor communications technology. Fast forward to today: trends like the consumerization of technology are driving rapid improvements in the tools we can use to interact with customers. charge advertisers for trying to sell them something. Increase your brand reputation.

Customer Experience 181

Customer Experience Transportation Messaging Technical Review 181

Intercom, Inc.

JULY 23, 2020

Though technology has allowed us to work remotely for quite some time, companies have debated whether it’s truly best for business. Then I moved to Los Angeles and worked for an advertising agency in LA called DDB. Now we have HTML and CSS and JavaScript and it’s much, much more technical, as I’m sure the audience knows.

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199

The Product Coalition

AUGUST 18, 2018

One of the larger themes that you’ll hear in ad tech circles today focuses around transparency. With the abundance of ad tech players regularly added to a brands’ media plan, understanding exactly where your ad budget is going is nearly impossible. Brand lead, creative lead, media lead, and analytics lead.

Data Visualization 60

Data Visualization Reporting Tools Technical Review Feedback Software 60

Alchemer Mobile

FEBRUARY 7, 2019

They leveraged location-based advertising by offering a Whopper for 1 cent to people within 600-feet of a McDonald’s. For that, brands need to build a relationship with customers and understand how customers feel and what they want at every step of their journey with you. Listen Deeply and Better Understand Your Customers.

Feedback Software 157

Feedback Software User Testing Customer Feedback Research Software 157