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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? Product positioning refers to what the product means in the mind of the customer.

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How to Hire an Engineering Consultant

The Product Coalition

However, both the need and the sheer number of developers and technology consultants have made the challenge of sourcing reputable, professional, and capable software engineers even more difficult. That said, the task becomes easier once you know where and how you ought to hire an engineering consultant. Let’s dive right in.

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Trailblazing Women in Product Management: Christine Itwaru, Head of Product Management at Vitally.io

280 Group

“ Congratulations on your new position of Head of Product at Vitally.io. You’ve got this new team in place in your new position. When you think about the stakeholders you work with in your new position, is there anything different in this role that you’re particularly excited about? I am learning everything from them.

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Trailblazing Women in Product Management: Aruna Thapa, Senior Director of Product Strategy at IQVIA

280 Group

Despite initial doubts about our product’s market fit, research uncovered core capabilities, enabling me to position it effectively. It’s a positive aspect of professional growth. It’s about silencing the saboteurs and embracing a positive narrative. I love that. I found myself struggling with self-doubt and imposter syndrome.

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Trailblazing Women in Product Management: Daniela Ornelas, Vice President Product Management at Wabtec Corporation

280 Group

I put all my energy into being positive. After Nicole spent time studying and traveling through Europe, she moved out to California and discovered advertising was a great way to use her creative skills. 280 Group is the world’s leading Product Management training and consulting firm. I love what I do.

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How to Successfully Transition from Consulting to PM

PMLesson's Ace the PM Interview

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Advertise the fact that you are comfortable in the tech space and understand tech trends.

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How to Successfully Transition from Consulting to PM

PMLesson's Ace the PM Interview

After working in consulting, many management consultants desire to exit into and work at a tech company. If you want to learn more about the consulting role vs the product role, read this article on the topic. Advertise the fact that you are comfortable in the tech space and understand tech trends.